One of the safest domains in the world.
A special kind of web consumer.
Both price-sensitive and lovers of luxury goods, Japanese shoppers are unique among the world’s web consumers. They:
- Seek out the latest technology as well as luxury imports
- Like bargains but will pay for value in the form of convenience, craftsmanship or exclusivity
- Have very high service expectations, both during and after the sale
- Are spending more time on retail websites, even as retail engagement drops worldwide.
Companies hoping to engage shoppers online would be wise to keep these characteristics in mind as they craft their marketing plans. A .jp domain name will likely increase credibility for them, as it shows Japanese shoppers your company is right here at home.