Thought this article on Instagram best practices might be useful for others. I haven't done any Instagram advertising yet but it's up on my list of things to check out over the next few months. 🙂
How it works:
I've used Instagram ads for both my own business and for clients. Haven't had terrific conversion (not nearly as good as Facebook ads, for example) but the engagement is decent - IF you consider double-taps (likes) engagement. For B2C branding, certainly, it's a good choice.
I'm going to try combining Instagram ads with a "tag a friend" giveaway next.