Small business tip of the week: You may be awesome. You may be open, but if people don’t know, you won’t be for long. If you are DIY with Facebook ads in Ads Manager, try this:
Optimize your Facebook brand ads for "Reach." Right now, if you are a restaurant, it is the easiest way to to let people in your area know that you are serving them. You can reach thousands for under $100. The more specific the audience, the more cost, obviously. But, if you can stay broad in your audience locally, you'll find FB gives you great impressions for less with "Reach."
Good luck, stay healthy, and if there is anything we can do to help get your message out, feel free to contact us through our contact info in our profile.
Please add things working for you...
@Form_Policy , welcome to the community! That is a great tip and it can really be appreciated right now with most businesses bringing in less income. Online marketing is so important right now and doing it for as little cost as possible is the goal. In normal times, I suggest to put 15-20 percent of the income you wish to receive that year into your marketing. I can understand with so much uncertainty right now that this might not be the right thing for all businesses but that's the only tip I have. Hopefully soon we will have a little more control over that income and someone can use this to help set a budget. Again, thank you so much for sharing that tip and starting a talk about the topic. I hope others see your post!
@Form_Policy Some questions I would ask myself when trying to create a marketing strategy are:
These are just a few ideas off the top of my head, hopefully they provide some form of value; best of luck to all and thanks for reading.