More than three-quarters of global consumers who responded to a Nielsen survey say they're drawn to retailers with loyalty programs. Such programs give customers redeemable points, vouchers, coupons or gifts for repeat purchases. When faced with the choice of going somewhere that doesn't offer an incentive, customers are likely to stick with you.
Loyalty programs are well worth the effort. Keeping a customer costs a fraction of what it costs to gain a new one. Long-term customers require less effort on your part, which makes them more profitable. When they share a positive review, they bring in new customers at no cost to you. So any effort you make to keep customers coming back will pay off handsomely.