10+ free digital marketing courses to boost your skills in 2023

5 min read
Will Stevens

Running an online business but feel like your digital marketing skills could do with a polish? In this guide, we’ll highlight 10+ free digital marketing courses that will boost your knowledge.

Google Digital Garage

Google’s Digital Garage offers a whole host of courses, covering everything from digital marketing to career development.

Whether you’re a beginner looking to take their first steps online, or someone looking to learn how to expand your business internationally, you’ll find a course that meets your needs on the Google Digital Garage.

LinkedIn’s small business courses

LinkedIn offers a few digital marketing courses specifically aimed at small businesses. These are small business marketing, social media for small business and lead generation.

Linkedin’s courses aren’t free, but it does offer a one-month free trial. Consider making use of that trial to complete a course focusing on the area you need to improve.

WordStream’s PPC University

Pay-per-click (PPC) advertising is a great way for online businesses to make new sales. But getting started with PPC can be intimidating, there’s so much to learn and mistakes can cost money.

If you want to get to grips with PPC, try WordStream’s free PPC courses. They cover the basics as well as more advanced topics, so there’s bound to be something that will help you improve your PPC skills.

Moz’s search engine optimization (SEO) guides

They’re not strictly a course, but there is so much information packed into Moz’s free SEO guides, they’re just as good.

If you’re completely new to SEO, there’s a comprehension beginner’s guide. There are also condensed resources for people who are short on time.

SEMRush’s free digital marketing certifications

SEO research tool SEMRush offers a range of free digital marketing certifications, which include both courses and exams.

It covers the topics you’d expect, such as SEO, content marketing and PPC, but they also include courses specifically geared to making the most of SEMRush itself. This makes them an especially great choice if you’re already using SEMRush as part of your marketing efforts.

The Ahrefs Academy

Ahrefs is another SEO tool offering free courses. If you’re a new Ahrefs user, you’ll probably be most interested in the Marketing with Ahrefs course, which lets you get to grips with the tool.

The Ahrefs Academy also offers a free blogging for business course, which promises to help you grow your blog past 100k visitors a month.

The HubSpot Academy

HubSpot’s Academy is another place offering a wide range of free digital marketing courses, so it’s almost certain that they’ll be something to meet your needs.

Consider the social media marketing certification course if you’re struggling to make an impact on social. You might also want to pair it with the content marketing course - that way you’ll know how to create great pieces of content to engage people on social media and beyond.

Ron Stefanski’s Intro to Website Marketing course on Udemy

So far, we’ve focused on courses offered by digital brands, but there are also sites like Udemy, which let people create and publish their own courses.

Ron Stefanski’s Intro to Website Marketing is one such course, and it comes recommended with an average rating of 4.7 out of 5 from 1,342 reviews.

The course promises to teach you the general strategies of internet marketing, along with a basic understanding of all the key digital marketing channels including SEO, social media and PPC.

If you complete Ron’s course and want to find something else on Udemy, or you just want to see the other courses that are available, you can use the site’s search feature to explore the full range on offer. Be sure to select the “free” option in the search filter section if you don’t want to see paid-for courses.

Maggie Stara’s digital marketing strategy course on Skillshare

Skillshare is another platform that allows experts to create their own courses, so if you’re looking to build a digital marketing strategy from scratch, why not check out Maggie Stara’s Skillshare course on the subject?

It covers everything from the basics of a digital marketing strategy to putting things into effect. Skillshare works on a subscription basis, but you can use a free trial to access this course.

FutureLearn’s free digital marketing courses

FutureLearn is similar to Udemy and Skillshare. It also offers a number of free digital marketing courses on offer.

Check out the free digital marketing courses on FutureLearn and see if there’s anything that meets your needs. You can always consider opting for a paid course if you see something that takes your fancy.

Summing up

We’ve covered ten free digital marketing course providers and set you on the path to finding many more free courses.

But don’t feel you have to go it alone. If you need help making the most of your GoDaddy website, or with any of our other products, get in touch with the GoDaddy Guides on 020 7084 1810.