With the high street quieter than usual, we’re going virtual. As part of #GoDaddyShops, in the run up to Christmas, we’re shining a light on a number of our customers, giving them the chance to show off their finest products to a whole new audience. This time on The Virtual High Street: Zaffrin O’Sullivan, founder of Five Dot Botanics.
Five Dot Botanics makes high performance botanical skincare. Using five or less ingredients with no synthetics, the company uses extracts from plants, seeds, nuts and flowers. They do this so the end user perfectly understands what’s in every product.
It’s about transparency. It’s about feeding the demand of the discerning buyer. Five Dot Botanics products are vegan and nutrient rich, formulated to restore your skin’s balance, texture and radiance.
It’s also about doing something different and definitively British in a competitive world-wide marketplace.
Trading online and building a community around Five Dot Botanics on social media has been great for us, as we can connect in a meaningful way with our customers and their skincare concerns. We could never have started out with a physical shop as it would have been so expensive. Online has levelled the playing field. - Zaffrin O’Sullivan
Until very recently, it simply wouldn’t have been possible for a small, independent brand to give the big beauty brands a run for their money.
But, new and enthusiastic customers are finding Five Dot Botanics through social media and word of mouth, and that’s helping Zaffin and her team build a skincare business online with passion and a heart that is resonating around the world.
Full Bright Renewal Eye Serum
Skincare Starter Set - featuring Calm Shift, Brighten Up & Daily Prep
Gift Wrapped Serum Set - including Full Bright & Deep Feed
Gift Wrapped Natural Skincare Set - with Full Bright & Daily Prep
Pure Rewind Rose Clay & Lavender Restorative Face Mask
More about Five Dot Botanics
Originally a media lawyer, Zaffin began blogging about honey in 2015, while on maternity leave. This created a buzz of interest around the benefits of beeswax, from which Zaffin began to develop her own beauty products. This was how Five Dot Botanics first took flight.
As busy as a bee, Zaffrin did her day-job, 9-5, then set-up Five Dot Botanics in what moments of spare time she could find.
As Zaffin says: “I do something on my business every single day, no matter how busy I am. Whether that’s just 40 minutes on my commute or later after I put my kids to bed.”
That’s the kind of focus and determination you need to get a great new business up and running.
At GoDaddy we’re all about empowering every idea, business, side hustle or nonprofit cause to claim their place online and look great at the same time.
If you’re inspired by Five Dot Botanics’ story and want to start your journey online but don’t know where to start, GoDaddy Website Builder makes it simple to create a modern, professional site with no technical knowledge required.