What should my email campaign look like? Have in it? Say?

[RachelM]

I'm creating an email campaign to promote my business. Any suggestions on how to make it stand out? I run an online store selling sports merchandise.

[webdiva]

There are some good articles on the Garage about email marketing:

Get repeat business with email marketing

Download free email marketing guide to start connecting with customers

Surprising similarities between effective email marketing and healthy relationships

Honestly, I try to check The Garage daily, even if just to read the titles of new posts, and then I can go back later to read them -- it just helps me see what is new there, and sparks ideas.

[NotKetchup]

I really like the emails from Sole Society (shoe company). They focus on one style and deliver one message. Very clean and the call to action is completely obvious. Don't try to do too much with each email.