Get to know GoDaddy’s omni-commerce solution

To learn more about GoDaddy’s omni-commerce solution, select a question to see its answer:

• What is omni-commerce?
• What are the benefits?
• How do I enable and set up the omni-commerce experience?
• How are specific features affected?
• What channels are supported?
• Which plans are required to access the omni-commerce experience?
• How do I access my omni-commerce dashboard?
• Other frequently asked questions
• How do I get started?

What is omni-commerce?

GoDaddy’s omni-commerce solution supports both in-person selling and online selling, providing a consistent commerce experience across all channels you use to transact. This means that, regardless of whether you sell through in-person (GoDaddy Smart Terminals) or online channels (Online Store, Managed Hosting for WordPress, Marketplaces), everything will be synchronized and uniform, including your online sales, inventory, catalog, and payments.

GoDaddy’s omni-commerce solution brings together all your selling channels into Commerce Home—one unified dashboard where you can manage your entire business.

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What are the benefits?

• Seamless selling across channels: With our omni-commerce solution, you can sell across in-person and online channels without friction, delivering a consistent experience to your customers whether they shop via an online store, a pay link, a POS device, or a marketplace.
• Unified management: Manage your in-store and online sales, inventory, catalog, and payments seamlessly in one easy-to-use system. You can also set up or edit your online store directly from your Commerce Home dashboard.
• Real-time synchronization: Different parts of your commerce journey, like order statuses and management, product setup, reporting, commerce settings, shipping and fulfillment, and more, are synchronized in real time across all channels.
• Enhanced customer experience: Customers enjoy a consistent and branded experience regardless of the channel they use, which helps build trust and loyalty.
• Seamless inventory sync: Update inventory once and it syncs everywhere. No more overselling or manual reconciliation between systems.
• Complete order visibility: See all orders from every channel in one place—fulfill, refund, or ship from any surface (web or terminal).

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How do I enable and set up the omni-commerce experience?

New users who purchase eligible products and plans (see below) get the omni-commerce experience by default. Omni-commerce selling is enabled and set up by default across all your commerce channels, so no additional action is needed.

For new users:

When you create a new GoDaddy Payments account or a Websites + Marketing online store, the omni-commerce features are automatically activated. To get started:

1. Complete your business setup in Commerce Home.
2. Add your products to your catalog.
3. Configure your settings (shipping, payments, taxes).
4. Start selling!

For existing users:

Existing businesses are currently being migrated to the new experience. You'll receive a notification before your account is migrated. If you'd like to try our omni-commerce features sooner, contact us for assistance so we can help with a case-by-case migration.

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How are specific features affected?

Here's how we’ve improved your commerce experience across different channels:

Orders and fulfillment

• Have your order statuses synced automatically across different channels.
• View orders from all channels (POS, Online Store, marketplaces) in one unified list.
• Fulfill, refund, or ship orders from any surface (Commerce Home web or GoDaddy Smart Terminals).
• Issue full or partial refunds for orders from any channel.
• Create and download shipping labels directly from Commerce Home for orders placed on any channel.
• Cancel orders and resend confirmations from Commerce Home.

Customer communications

• Recover lost sales by automatically sending abandoned cart recovery emails.
• Send customer emails that are branded and consistent across all channels.
• Customize and automatically send order‑related emails.

Product management

• Add products once and they appear across all channels.
• Update inventory in one place. Product inventory and sales automatically sync across all channels to prevent overselling.
• Have itemized orders available on all supported channels.
• Track out-of-stock items consistently across all surfaces.
• Import marketplace listings into your central catalog.
• Organize products into categories that work everywhere.

Reporting and analytics

• Generate unified commerce reports with cross-channel metrics.
• See sales, orders, and performance from all channels in one dashboard.
• Track transactions from all payment methods in one place.
• Monitor abandoned cart recovery metrics and revenue.
• Download comprehensive reports for your entire business.

Settings and configuration

• Have global business settings applied across all tools.
• One-time integrations apply platform-wide.
• Payment method configuration syncs across channels.

Shipping and fulfillment

• Benefit from shared shipping infrastructure across all channels
• Configure multiple shipping methods (standard, local delivery, in-store pickup).
• Create shipping labels with prefilled customer data.
• Ship orders with major carriers.

Customer loyalty and payments

• Accept payments offline, or through GoDaddy Payments, PayPal, Square, and Stripe.
• See all transactions in one unified view.

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What channels are supported?

Omni-commerce currently works with:

• Websites + Marketing: Your GoDaddy website storefront, which is a built‑in ecommerce feature within Websites + Marketing.
• Smart Terminal/POS: In-person sales at your location. Options include GoDaddy Smart Terminal Pro, GoDaddy Smart Terminal Flex and GoDaddy Smart Terminal Duo.
• Marketplaces: eBay, Amazon, etc. This article covers different marketplaces for Websites + Marketing Online Store.
• Buy online, pick up in store (BOPIS): Local pickup orders. Your customers can make an online purchase, which is then fulfilled as a local pickup order rather than a mail order/shipment.
• Managed Hosting for WordPress (WooCommerce): Your WordPress commerce site that runs on Managed Hosting for WordPress with the WooCommerce plugin.

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Which plans are required to access the omni-commerce experience?

You can access the omni-commerce experience with one or more of the following plans:

• Websites + Marketing online store (requires the Websites + Marketing Commerce plan)
• Managed Hosting for WordPress (via the WooCommerce plugin on the WordPress Ultimate plan)
• Marketplaces and social selling (Amazon, eBay; requires the Websites + Marketing Commerce plan)

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How do I access my omni-commerce dashboard?

1. Sign in to the Dashboard where you manage your GoDaddy Payments account (use your GoDaddy username and password).
2. From here, you can:
   • View all your sales channels
   • Manage orders from all channels
   • Update your product catalog
   • View transactions and reports
   • Configure settings

You can also access omni-commerce features from:

• GoDaddy Smart Terminal at your physical location
• The Venture Home dashboard

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Other frequently asked questions

Will my existing orders and products be affected during migration?

No. All your existing orders, products, customer data, and settings remain intact during migration. Nothing is lost.

Can I still use my GoDaddy Smart Terminal the same way?

Yes! Your GoDaddy Smart Terminal works seamlessly with the omni-commerce experience. In fact, it's even better since orders placed on your terminal now automatically appear in Commerce Home and sync with your online inventory.

Do I need to manage inventory separately for each channel?

No. That's one of the biggest benefits of omni-commerce. Update inventory once in your catalog, and it automatically syncs across all channels in real time.

Can I fulfill an online order from my GoDaddy Smart Terminal?

Yes! Orders from any channel can be viewed and fulfilled from any surface (Commerce Home web dashboard or GoDaddy Smart Terminal).

Will there be any changes to my existing Websites + Marketing online store with the new omni-commerce experience?

Your online store continues to work exactly as before, but now it's connected to all your other sales channels. Any changes you make to products, inventory, or settings sync across everything.

Can I issue refunds for orders from any channel?

Yes. Whether the order came from your GoDaddy Smart Terminal, Websites + Marketing online store, or a marketplace, you can issue full or partial refunds from Commerce Home or GoDaddy Smart Terminal.

How does abandoned cart recovery work?

When a customer adds items to their cart but doesn't complete checkout, you can automatically send them a reminder email to complete their purchase. You can turn the feature on/off and customize the timing in your online store settings.

Can I connect multiple marketplaces?

Yes! You can connect eBay, Amazon, and other marketplaces. Import your listings into your central catalog or create listings from products in your Commerce Home catalog.

Where can I get help?

Look for the "?" help icon throughout Commerce Home for contextual help articles, or visit the GoDaddy Help Center. You can also contact GoDaddy Support at any time.

I'm an existing customer. When will I get access to the omni-commerce experience?

Existing businesses are being migrated currently. If you'd like access sooner, please contact us for assistance.

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How do I get started?

Step 1: Access Commerce Home

Sign in to your GoDaddy product page and navigate to Commerce Home to see your unified dashboard.

Step 2: Set up your sales channels

• Activate your online store or online ordering from the Sales Channels section.
• Connect your GoDaddy Smart Terminal (if you have one).
• Link any marketplace accounts (eBay, Amazon).

Step 3: Add products to your catalog

• Add products once in Commerce Home (check out the Web browser tab in this article for help).
• Include images, descriptions, pricing, and variants.
• Organize products into categories.
• Products automatically appear across all connected channels.

• Shipping: Add shipping methods and rates.
• Payments: Connect your payment processors.
• Taxes: Set up sales tax rules or integrate Avalara.
• Checkout: Customize checkout fields and requirements.

Once configured, you're ready to sell across all channels. All orders will appear in your unified orders dashboard.

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More info

• Add products to the product catalog
• Get started with GoDaddy Payments
• Here's how to add an online store to a Websites + Marketing website.