Marketing Basics with GoDaddy

In this course, you’ll learn:
  • How to create a simple marketing plan including developing a customer persona, establishing goals, and exploring the online marketing tools we offer at GoDaddy
  • How business listings boost local search; some best practices for creating your listings; and how to use some of GoDaddy’s business listing-related tools
  • What to think about when using email marketing to support your business, including tips on content, design and deliverability; you’ll also meet our tool, GoDaddy Email Marketing
  • How small businesses can tap into the power of social media; some tips on platform selection and content development; and how to engage with our social media management service, GoDaddy Social.

About the guides

Headshot of Guide "Darlene"
Hi, I'm Darlene. Being a GoDaddy Guide, l love to offer support that helps customers feel empowered to build their own websites and online stores. When they realize that they can build a beautiful site they’re super proud of – that’s an incredible feeling!
Headshot of Guide "Emily"
Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!