People often wait before making a decision. It’s just human nature. They decide they want to take some time to think about things and before they know it, the opportunity is gone. For your website, that might mean a lost sale or an even bigger hit, depending on what you do. But with a .today domain name, your web address has urgency built in. As soon as they see your domain, they know this offer is here .today and gone tomorrow.
And that message isn’t just for retail or eCommerce sites. Political organizations might use .today to build urgency around an issue before collective attention shifts elsewhere. If change needs to happen, it needs to happen .today. And for people who struggle day to day, non-profit organizations could drive people to lend their support before another day goes by. With .today, you’ve created a sense that visitors should act immediately.