Day 1 | April 27 | 10AM - 1PM PST

Start + Build

The first day of Expand 2021 is dedicated to building up your business efficiently and effectively to do the most for your clients. Learn how to communicate and collaborate, create quality work, and set yourself up for success.

10:05AM PST

Keynote
Aman Bhutani, Adam Warner, Tara Wellington



10:30AM PST

Creating Lasting Client Relationships
Clifford Almeida

You know how to create for clients, but do you know how to communicate with them?

In this session, you’ll learn how to land the right clients for the right price, and how to keep those relationships going and growing. Learn how to set reasonable expectations, build trust, keep projects on track, avoid scope creep, and most importantly, keep your clients happy.



11:00AM PST

Work Smarter Not Harder With the Perfect Project Stack
Jean Perpillant

Every website you build starts out the same way, so stop wasting time rebuilding from scratch over and over.

In this session you’ll learn how to create a reusable collection of tools and task lists to templatize your approach and give you a head start on every project, so you can spend your time customizing instead of recreating.



11:30AM PST

Building Profitable Online Stores With WooCommerce
Sam Greenspan

Your ecommerce clients need to make sales, and they need you to help them make it happen.

In this session you’ll learn how to quickly and easily launch an online store with WooCommerce that includes all the features you need with premium extensions from SkyVerge and Automattic.



12:00PM PST

Ecommerce Opportunities for Pros in 2021
Jonathan Wold

In 2021, the ecommerce industry is accelerating, and for web pros interested in offering ecommerce services to clients, there are more opportunities than ever.

In this session, we’ll cover some of the growth areas in ecommerce (including subscription businesses, marketplaces, and more) and how you can tap into those opportunities with WooCommerce. We’ll also talk about the benefits to you as a web pro of getting involved in the WooCommerce Community.



Closing Remarks
Event Hosts

Day 2 | April 28 | 10AM - 12:30PM PST

Thrive + Grow

The second day of Expand 2021 is all about continuing what you’ve already started. Learn how to streamline your workflow, make the most of your time, and grow your business and your brand.

10:05AM PST

Maximizing Website Security for You, Your Clients, and Your Business
Victor Santoyo

An online store is only as good as its security.

In this session, you’ll learn how to set up the baseline ecommerce security your clients expect, as well as how to help your clients profit from a fully secured online store.



10:30AM PST

How To Streamline and Scale My Business With Care Plans
Kristina Romero

Regular website maintenance is vital to your clients’ success, but it’s also a great way for you to bolster your client relationships, as well as your bottom line.

In this session you’ll learn how to educate and sell clients on long-term website care plans to help them improve and maintain the security and performance of their websites.



11:00AM PST

Work on Your Core: Web Design Principles You’ll Use Every Day
Cathi Bosco

Whether you’re a beginner or a master, it’s always good to brush up on the basics to make sure you’re doing your best work.

In this session, you’ll learn the simple and consistent design principles that will enhance the quality of your work. Whether you started building sites as a designer, developer, or an implementor, you’ll receive key takeaways and actionable steps to take your projects to the next level.



11:30AM PST

Using Core Web Vitals to Build an Efficient UI
Salvatore Denaro + Katherine Rudick

Optimizing for quality of user experience is key to the long-term success of any site on the web, and Google provides a number of tools to measure and report on performance. In this session, you’ll learn how to use Core Web Vitals to help you quantify the experience of your site and identify opportunities to improve.



Closing Remarks
Event Hosts

Img Interstitial Waveform 1

Featured Speakers

Img Bio Aman Bhutani

 DAY 1 

Aman Bhutani

CEO, GoDaddy

As CEO of GoDaddy, Aman brings over 20 years of experience driving innovation and growth through the belief that customers are the center of everything.

Img Bio Dre Armeda

 DAY 1 + 2 

Dre Armeda | Expand 2021 Host

Head of Technical Program Management, GoDaddy Partners Business

Dre is a 12-year Navy veteran with a passion for security and making things on the internet. He was the co-founder and founding CEO at Sucuri Inc., a website security SAAS company. After GoDaddy acquired Sucuri in early 2017, Dre led the product management efforts for GoDaddy's Security Product Group. Today, he serves as Senior Director of Technical Program Management for the Partners business at GoDaddy.

Img Bio Adam Warner

 DAY 1 

Adam Warner

Sr. Global Field Marketing Manager, GoDaddy

Adam W. Warner founded several WordPress-focused businesses that provide education, plugins and consulting services for online business owners. Today, he’s the Global Field Marketing Sr. Manager for GoDaddy Pro, continuing to bring his experience and knowledge of the web and online business to the WordPress community.

Img Bio Tara Wellington

 DAY 1 

Tara Wellington

Sr. Director – Product Management, GoDaddy

Over the last 7 years at GoDaddy, Tara has worked in product management focused on hosting products and overall customer experience. She now leads the Partners Experience team with the mission to bring together all products, programs, and solutions that GoDaddy offers to Partners into one seamless experience.

Img Bio Jonathan Wold

 DAY 1 

Jonathan Wold

Community Wrangler

Jonathan Wold has been full-time in the world of WordPress for more than 15 years and ecommerce for more than 12 years. He’s worked with hundreds of clients as a freelancer, built several agencies focused on WordPress, and now leads community initiatives at WooCommerce.

Img Bio Sd Kr

 DAY 2 

Salvatore Denaro + Katherine Rudick

Web Ecosystem Consultant, Google + Strategic Partner Manager, Google

Salvatore joined Google in 2018 as a Sr Technical Solutions Consultant. Sal helps Google’s partners improve their web sites by leveraging web development best practices, tools and technologies. Before Google, Sal spent 20 years as a full stack software engineer working primarily in the financial industry.

Katherine leads Strategic Web Partner development efforts at Google's Global product partnerships team, focusing on bringing modern, scalable technologies to the Web community.

Img Bio Clifford Almeida

 DAY 1 

Clifford Almeida

Founder, My Web Audit

Clifford Almeida is the CEO of a www.HIREAWIZ.com, a web agency that has a portfolio ranging from small businesses and nonprofits to Fortune 500 companies. He is also the founder of www.MyWebAudit.com, a SAAS that helps web professionals and digital marketers generate and close more deals using actionable website audits.

Img Bio Jean Perpillant

 DAY 1 

Jean Perpillant

Owner - JPDesign Theory

Jean is a jack of many trades. He has been into technology since the Tandy 1000 and likes to look for ways to do things better. He created Design Theory to help other businesses leverage technology and is also a professional photographer and Customer Relations & Strategy Specialist.

Img Bio Sam Greenspan

 DAY 1 

Sam Greenspan

Sr. Marketing Specialist, GoDaddy

Sam Greenspan is an eCommerce and WooCommerce specialist on the GoDaddy Pro marketing team and the host of GoDaddy's brand new WooCommerce-focused podcast. He's also the author of more than a dozen books.

Img Bio Victor Santoyo

 DAY 2 

Victor Santoyo

Sr. Account Executive, Sucuri

Victor Santoyo is Sucuri’s Senior Account Executive who joined in 2015. Victor’s main responsibilities over nine years have included helping agencies, web professionals, and businesses of all sizes secure their web properties. When Victor isn’t onboarding new partners, you might find going out for long runs or watching sports with his family.

Img Bio Kristina Romero

 DAY 2 

Kristina Romero

Founder, WP Care Market

Kristina Romero, owner of WP Care Market, began as a website developer, creating sites for companies such as Coca-Cola and Food Network, and a variety of Hollywood celebrities. In 2016, Kristina shifted to coaching and has since trained thousands of web professionals to create content across the web, including webinars and courses for WP Elevation, WordCamps, GoDaddy Pro and more.

Img Bio Cathi Bosco

 DAY 2 

Cathi Bosco

UX Architect, Designer, + Consultant

Cathi Bosco is a co-founder, UX researcher, visual designer, and strategy consultant at UXATT. She’s a regular contributor across the WordPress and broader web tech community, to podcasts like Rethink.fm, open source projects like WordPress, WordPress Governance, and the World Wide Web Consortium.

Img Interstitial Waveform 2

Featured sessions by

Img Logo Woocommerce
Img Logo Google

Expand your perspectives and propel your career.

Deepen your connection to the web designer and developer community at Expand 2021 — and come away motivated to grow and thrive.


April 27–28, 2021

Register Now
Code of Conduct