This domain says 'made in Italy.'

Italy and Italian products are known around the world for style, quality and beauty. If your business is located here – or you want to attract Italian residents or tourists – the .it domain name is the perfect choice for your website. The .it domain says ‘made in Italy’ like nothing else. It associates your product or business with the excellence and quality of the country.

The domain for a digital economy.

Experts predict online sales in Italy will surpass that of other leading European nations within a few years, fueled in part by record growth in mobile commerce. As the official domain name for Italy, .it is the smart choice for any business hoping to benefit from this trend.

Visible. Trusted. Exclusively Italian.

.it is the most often searched domain by Italian web users. With .it you increase your credibility among potential customers who are more likely to trust a website that bears this uniquely Italian name. Using a dot it for your website shows customers you’re located right here in Italy. It's a great choice for:

  • Cafés and coffee bars
  • Fashion boutiques
  • Restaurants & pizzerias
  • Auto repair shops
  • Supermarkets and outdoor markets
  • Information technology firms
  • Many other businesses

Great for an English play on words.

.it also works really well for domain names in English. There's lots of opportunity to have fun and come up with something unique and eye-catching. For example, you might reach out to English speakers with a clever web address that reads as a single phrase or sentence ending in "it" – such as Go for it.

Attract more visitors and tourists.

Tourism brings in billions of Euros every year, making it Italy's most important industry. With its natural beauty, ancient history and renowned cuisine, no wonder it's the 2nd-most popular destination in the European Union.

If your business serves tourists but isn't yet on the web, now is the time to build a website. Most tourists plan their trips online, choosing destinations, hotels and itineraries well in advance of booking tickets. Register an .it web address to let travelers know your hotel, winery or trattoria is located in this gorgeous country.

A note about restrictions.

.it domains may be registered by any adult with citizenship, residence or commercial headquarters in the:

  • European Economic Area (EEA)
  • State of the Vatican
  • Republic of San Marino
  • Swiss Confederation.