Today, we’re shining the spotlight on GoDaddy Guide, agency owner, and business-building extraordinaire, Jessica Capages. Jessica is harnessing GoDaddy Airo AI Builder to transform local businesses’ digital presence while continuing to lean on her years of online expertise to guide those transformations. Read on to find out how Jessica and Airo AI Builder have helped solve real problems for small businesses wanting to create a professional online brand.
This interview has been gently edited for length and clarity.
Tell us about your agency and the types of clients you serve.
Jessica Capages: I am the owner of The Hawkins Consulting Firm and The Simple Dimple Tattoo Digital Ink Studio, based in Lake Havasu City, Arizona. My agency focuses on helping small businesses, entrepreneurs, authors, healthcare organisations, service providers, automotive organisations, and tattoo artists establish a professional online presence.
While website development is a core service, I also provide branding consultation, professional email setup, Microsoft 365 solutions, domain strategy, business consulting, booking system implementation, SEO guidance, digital marketing support, and online visibility consulting.
In addition to running The Hawkins Consulting Firm, I also work for GoDaddy, supporting and educating customers on products such as Professional Email, Microsoft 365, websites, domains, security, and online business solutions.
How does your experience help your business ventures?
Jessica Capages: Having experience on both sides of the conversation — as a GoDaddy employee and as an agency owner — has given me a unique perspective. Every day, I speak with business owners, entrepreneurs, and organisations facing real-world challenges. Those conversations help me better understand what clients need, what problems they are trying to solve, and which solutions create the most value.
The knowledge I gain through GoDaddy helps me make better recommendations as a consultant, while my experience building websites and growing businesses helps me better relate to customers. Together, those experiences allow me to build stronger relationships and help clients make confident decisions about their online presence.
Recently, I expanded my agency by creating a specialised brand called The Simple Dimple Tattoo Digital Ink Studio. While The Hawkins Consulting Firm continues serving a variety of businesses, The Simple Dimple gives me a dedicated niche focused specifically on tattoo artists, tattoo shops, and the tattoo industry.
What gave you the idea to specialise in the tattoo industry?
Jessica Capages: The idea came from recognising a common challenge among artists. Many have incredible talent but lack professional websites, branded email addresses, and digital assets they actually own. By creating a dedicated tattoo-focused brand, I can speak directly to that community while still leveraging the broader experience and services offered through The Hawkins Consulting Firm.
This dual-brand approach gives me both a strong foundation serving multiple industries and a specialised niche where I can provide highly targeted solutions.
My mission is simple: help business owners stop being invisible online and build digital assets they truly own.
How has GoDaddy Airo AI Builder helped achieve your goals?
Jessica Capages: Before Airo AI Builder, a website project could easily take several days to a week between planning, content creation, layout design, image sourcing, and revisions.
Today, I can often build a professional website foundation within a single day and, in some cases, within just a few hours.
What used to require multiple software platforms, extensive content writing, and manual page creation can now be accomplished much faster. Instead of starting with a blank screen, I'm starting with a strong framework and focusing my time on customisation, branding, and strategy.
The result is faster delivery without sacrificing quality.
How has being able to move faster impacted your businesses or client relationships?
Jessica Capages: Airo AI Builder has allowed me to take on more projects while maintaining a personalised client experience.
Clients are often surprised when they can see a working website concept within hours instead of waiting days or weeks for a first draft. That immediate momentum creates excitement and confidence in the project.
The faster turnaround has improved my sales process as well. Prospective clients can visualise their business online much sooner, making it easier to move projects from consultation to signed agreements.
It has also increased referrals because clients appreciate seeing tangible results quickly.
What made you decide to leverage Airo AI Builder for your businesses?
Jessica Capages: Initially, I was skeptical.
Like many professionals, I assumed AI-generated websites would be generic, repetitive, or too limiting for client projects.
What changed my mind was realising that Airo isn't replacing my expertise, but amplifying it instead.
The AI handles much of the heavy lifting involved in creating the initial website structure, allowing me to spend more time on branding, strategy, customisation, and client consultation.
Instead of spending hours building layouts from scratch, I can focus on solving business problems and helping clients create a stronger online presence.
What surprised you most once you actually started using Airo AI Builder?
Jessica Capages: The quality of the starting point surprised me the most.
I expected rough drafts that would require major rebuilding. Instead, I found professionally structured websites with logical layouts, relevant content, and strong design foundations.
What impressed me even more was how adaptable the platform proved to be across completely different industries.
Whether I was building for a pest control company, a tattoo artist, a healthcare organisation, an author, an automotive organisation, or a local service provider, Airo AI Builder consistently provided a strong foundation that could be customised into something unique and professional.
What's the most unexpected or challenging project type you've successfully delivered using Airo AI Builder?
Jessica Capages: One of the most unique projects was building an author platform for a new author.
The website needed to function as both a professional author platform and a book marketing experience. It required author branding, biography content, sneak-preview pages, storytelling elements, and a professional presentation that reflected the importance of the project.
Airo AI Builder helped create the foundation quickly, allowing me to focus on the parts that mattered most: storytelling, branding, content presentation, and user experience.
Another challenging niche has been tattoo artists and tattoo shops. Tattoo artists have highly individual styles and personal brands, making customisation extremely important. Airo gave me a professional starting point while still allowing me to create websites that reflected each artist's unique identity.
How do you approach customisation and brand differentiation when using Airo AI Builder?
Jessica Capages: I view Airo outputs as the foundation, not the final product.
Every client receives customised messaging, branding, imagery, calls-to-action, content refinement, and strategic recommendations based on their specific goals.
The flexibility within Airo allows me to modify layouts, rewrite content, create custom branding experiences, and tailor websites to fit each client's industry and personality.
The result is that no two websites look alike, even when they begin with the same AI-powered framework.
What business results are you seeing with Airo AI Builder?
Jessica Capages: Airo has dramatically expanded what my agency can accomplish.
Because projects can be completed more efficiently, I've been able to enter new markets and industries, particularly the tattoo industry.
After attending tattoo conventions and networking directly with artists and shop owners, I recognised an opportunity to build a dedicated brand focused entirely on tattoo artists and tattoo shops. That led to the creation of The Simple Dimple Tattoo Digital Ink Studio.
Because Airo AI Builder significantly reduced development time, I could quickly create website concepts, demonstrate possibilities to artists on the spot, and focus more on relationship-building rather than spending all my time on development.
I now offer website and branding consultations that include custom website concepts and digital branding recommendations, something that would have been far more difficult to scale without Airo AI Builder.
The result has been a clearer market position, stronger networking opportunities within the tattoo community, increased referrals, and a scalable way to serve both general business clients through The Hawkins Consulting Firm and tattoo-specific clients through The Simple Dimple Tattoo Digital Ink Studio.
Airo helped give me the confidence to build a niche-focused brand while still maintaining a broader consulting foundation.
What advice would you give to other professional agencies or developers who might be skeptical about using an AI builder for client work?
Jessica Capages: Don't view AI as a replacement for your expertise. View it as a force multiplier.
One advantage I've had is seeing technology from both perspectives. Through my work at GoDaddy, I have the opportunity to learn about products, customer challenges, and emerging technology every day. Through my agency, I get to apply that knowledge in real-world business situations.
What I've learned is that clients aren't buying websites—they're buying confidence, credibility, visibility, and growth. AI doesn't replace those things. It helps professionals deliver them faster.
Your value as an agency isn't simply building pages. Your value comes from understanding clients, solving business problems, building brands, creating strategy, and delivering results.
Airo AI Builder allows professionals to spend less time on repetitive tasks and more time doing the work that actually creates value for clients.
My vision is to continue using Airo AI Builder as a key part of my agency's growth strategy, particularly within the tattoo industry and other small-business markets where speed, affordability, professionalism, and ownership matter.
The agencies that embrace AI while continuing to provide human expertise, education, and relationship-building will be the ones that thrive moving forward.
Our thanks to Jessica Capages for sharing her story. Check out The Hawkins Consulting Firm and The Simple Dimple Tattoo Digital Ink Studio online.
