Website helps furniture manufacturer expand his business in Tamil Nadu

3 min read
Andrea Rowland

Raised in the town of Dindigul in Tamil Nadul, Elango Samy started choosing furniture for his family’s home when he was just a child. Then he started making it. And others noticed.

“When I finish making them at home, my friends and family see them and appreciate it,” says Elango. “That is when I thought to myself, why shouldn't I make a business out of this?”

So he did, leveraging his woodworking skill and eye for design into a business — the first member of his family to start their own business. Elango gained a favorable following in Dindigul, but he already was thinking bigger. He wanted to reach customers in Chennai. So should he set up shop there to reach more customers?

Then a relative made a suggestion: Why not start by launching a website? It would be an easy and affordable way to reach and find potential buyers for his furniture.

“Until now, my business success was based on word-of-mouth. The clientele was linked to my own business development efforts in my town and I was trying to expand the market across the State. Then I realized the potential of being online — because that is where the consumers are,” Elango says. “That’s also why creating an identity for my business on the Internet became crucial.”

He went to GoDaddy to register a unique domain name,  securing an online address that would give his customers a glimpse of his business and product portfolio. Next, Elango used Website Builder to create an online showplace for his furniture creations. “With the help of [GoDaddy] customer support, I made a website. It was very easy,” Elango says. “Clients visit our website, and look at photographs of our products. It makes it easy for us to explain the product — and this in turn increases their trust in our business."


Visitors to can learn all about the company’s products and services, browse a gallery of images, and get in touch with the company through a custom contact form. But, most importantly, they learn how Elango’s company can give them interior solutions that will make their lives better — as stated at top of the home page:

Color, model, design, furnishings — details like these can transform a room, making you feel like a new person whenever you’re in it.

At Chennai Furniture, our goal is to provide customers with aesthetically designed furniture suitable for their individual needs. We'll guide you through the decisions and provide new, customized options at each step. We pull it all together into a home or office furnishing that is beautiful, functional and uniquely yours. We supervise and manufacture the entire product to make your dreams for your personal space come true.

Today, thanks to a robust online presence, Elango converts two out of every 10 website inquiries into new business. “GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” he says. “My business has grown from Dindigul to Chennai. Now I understand, no business is a small business.”

To learn more about Chennai Furniture and GoDaddy’s Get Online Today package — which comprises a domain name, subscription to Website Builder and Microsoft Office 365 from GoDaddy for Rs. 99/month for the first year with an annual purchase — check out this article in The Telegraph.