Definitive guide to using .in domain name extension for your business in India

12 min read
Kamalika De

India houses the third largest Internet user base in the world, with more than 243 million people using the web to work and play. Yet, only about 500,000 of the estimated 40 million small businesses in India have websites, and even lesser businesses use the .in domain name extension.

Behind every business website is a domain name. Because your domain name serves as your website address, it is the first impression many people will have of your business.

There’s a huge opportunity for Indian small businesses in cyberspace — and a website address ending in India’s very own country-code top-level domain, .IN, can help them tap into that online business potential.

By choosing .in domain name rather than .com or .net, you show your pride of being an Indian to the entire world.

Let's learn more about the .in domain extension and how you can leverage advantages of using the .in domain for your business website.

Quickly check if the domain you want is available now!

Introduction to .in domain name extension

What is the .in Domain Name Extension?

A domain name extension, also known as a Top-Level Domain (TLD), is the suffix at the end of a web address. The .in domain name extension is the country code TLD (ccTLD) for India. It signifies that a website is associated with India, much like .ca for Canada or .au for Australia.

Importance of .in domain name extensions

In the digital age, the right domain name extension can be a powerful tool for businesses. For small businesses in India, a .in domain name extension can increase credibility and trust among local consumers. It signifies that the business operates within India, which can be a significant factor for consumers who prefer to support local businesses.

Advantages of using the .in domain name extension in India

A .in domain name has some distinct advantages over other popular options like .com or .net. Some of those pluses are as follows:

Creating a local identity: show your Indian pride

Proud to live or do business in India? With a .IN domain name, you can tie that national pride to your business or personal interests and trumpet it for all to see in your website address.

A .in website domain says you're from India. You can subtly show your business’s geographic location to your audience at a glance, with pride. Also, with a patriotic aura, .in domain can instill more confidence in the local website visitors to take your services.

A website address with in the .IN domain extension creates and builds a distinct Indian identity for brands, companies and individuals.

It’s also a great way to show your geographic location at a glance. For instance, say you sell gemstone jewelry from your home-based workshop in Surat. A website address such as SuratGems.IN instantly tells viewers what you do and where you do it, with pride.

You don’t have to own a business to benefit from a .IN website address, however. With the practice of buying domain names for personal use gaining traction in India, there’s never been a better time to set up a personal website ending in the .IN domain extension. The possibilities are endless.

Enhance local SEO and improve search engine ranking in local search results

When a website has .in at the end of its web address, search engines like Google assume it’s catering to Indian users. Thus, when an Indian user searches for, say handicrafts, Google ranks Indian handicraft websites bearing the .in domain name higher in the results.

So, you can reach your local customers a little more efficiently with a .in domain name.

Related: Small business search engine optimization (SEO)

Offers better chances for the choicest domain

You want people to remember your website address so they can check it out when they get home and tell their friends about it. That’s why it’s so important to secure a domain name that’s not too long and doesn’t contain a bunch of special characters.

You’ve got an excellent chance of getting a shorter, more representative .IN domain name because the .IN namespace domain name is not as competitive as the .com domain name. It appeals to a more targeted market.

So, you might get a short website name like easily.

With shorter and simpler domain names, you can make your website URL easier to remember for people.

But, in the case of .com, it can be troublesome to pick a domain name of your choice. You might find that your favorite choices are already registered, and you'll have to settle for a long domain name, like instead.

Or, you can try to contact the owner of the domain and make an offer for it (use a WHOIS domain lookup tool like the one from GoDaddy to get domain information details).

Boost trust and credibility globally

A .IN website address can also hold value for non-Indian businesses who market their products or services in India or that hope to grow into a global force. This is a great opportunity to capitalize on India’s captive Internet audience. You can even add a .IN domain that redirects to you main site (more on that below).

If you don’t have an international presence, think about the value of wordplay. A locksmith using letme.IN? Golden! A local shoe store with a website at Shoestorun.IN? Brilliant. Because .IN domains are available to anybody, any blogger or business owner in the world can turn their online identity into an attention-grabbing pun.

Protect your brand

Even if you’ve already got a website ending in .COM, .NET or .ORG, consider adding a .IN domain that redirects to your main site. This can give your business greater visibility, more traffic, and, ultimately, more customers.

It can also help protect your brand. Many businesses register multiple domain names to cover their brand bases from every angle. The idea is simple: If you own a domain, your competition doesn’t. In addition to SuratGems.IN, here are a few other domains you might register to protect that brand online:


Check out this post to learn more about selecting and registering strategic domain names.

Make a smart domain investment

In addition to small business owners and web-savvy individuals, investors or domain resellers (aka domainers) with an eye on the global market can practically bank on a portfolio that includes .IN domains. Wise investors always seek to capitalize on emerging markets, and the Indian web market is expected to boom.

Editor's Note: New to domain investing? Here's an ultimate guide to help you get started!

How to Register a .in domain name extension in India?

Choosing the Right .in Domain Name

Your domain name is your identity on the internet. It’s the address of your business on the internet. So, you should make sure the name is appropriate for your services. Here are seven tips to choose a domain name ideal for you:

Do your research

You would want to stay away from conflicts or legal issues with the domain name you choose. For example:

  • You can’t use a name that is already registered.
  • And you shouldn’t try to use a trademarked name.

Therefore, the first step is to research well.

A basic Google search can help you find if someone is already using the business or product name you want to use, or its variants. Then, you can search for the trademarked names on

Government of India trade mark search

Along with those, you should also check social media platforms to find if your preferred domain name is available as a username. It’s a good practice to have a same domain name and social media usernames.

Choose brandable words

Your domain name is the online image for you and your business. So, it must be memorable and stand out from the crowd.

GoDaddy .in domain name generator mobile view

You can play with existing words to create some new and catchy words for your domain.

GoDaddy’s domain name generator can also help you land on a unique and brandable domain from your name ideas.

The other option is to check the thesaurus for interesting synonyms and other related words for your domain name ideas.

Make it easy to spell

Your domain name should be easy to spell and pronounce. It shouldn’t have any unnatural combination of words or words which are bound to be misspelled. One should be able to write the spelling by hearing the name.

For example, it’s easier to recall and correctly type than

Also, avoid combinations with repeated alphabets, e.g., or Your prospects might make a typo and visit some other website without realizing.

You should also avoid words that might change their meaning when combined. The name, for example, might be interpreted differently than you intend to.

Keep it short

Your domain name should be as short and simple as possible. Short domain names (between 6 and 15 characters) are easy to remember, type, and call out.

Also, many people might consider a long domain name, like as spam.

The alternative would sound a lot more trustworthy.

You can explore the synonyms and related words to come up with an alternative, and maybe even cheaper domain names, in case a name of your choice isn’t available. You can even try shortening the words in your business name (e.g., FedEx and Airbnb) or abbreviating them (e.g., BBC and CNN).

Avoid numbers and hyphens

Numbers and dashes or hyphens aren’t user-friendly in a domain name. With them, the spelling is often unclear, and the pronunciation is misunderstood.

Let’s take as an example.

When you ask people to visit it, some customers might mistake the spelt out seven with numeric 7. Many of them might miss putting in the hyphen. At times, you too might miss mentioning that. So, stick to only alphabets in your domain name.

Use keywords

You can put keywords in your domain name to describe your business and the services you offer.

For example, will make more sense than the domain to someone who’s looking for electronics repairers.

Person searching for a domain on a laptop

Keywords in the domain name can also provide a slight boost to your search engine rankings.

However, it’s best to avoid stuffing your domain name with multiple keywords. They make the name long and difficult to remember. Also, the name might look and sound generic.

Think long-term growth

When you register a domain name, you will likely have it for years to come. It becomes your online identity.

And an established online identity would be troublesome to change.

For example, you shouldn’t choose as your domain name just because you're into web development today. If you want to add graphic design services later, you'll need to register an entirely new domain name. You'll lose your branding and search ranking, and have to start from scratch.

So, consider long-term vision for your business while searching for a domain name.

Process of domain registration: registering a .in domain name extension

Registering a .in domain name extension is simple. Choose a domain name registrar accredited by the National Internet Exchange of India (NIXI), search for your preferred domain name, and follow the registrar's instructions to complete the registration. Keep in mind that the domain name you choose should be unique, easy to remember, and representative of your business.

Success Stories of Businesses Using .in Domain Name Extension

Flipkart, one of India's biggest online retailers, is a great example of a successful business that uses a .in domain name extension. The company has grown exponentially since its 2007 launch, with its .in domain name extension playing a pivotal role in its local SEO strategy and brand identity.

Common myths and misconceptions about .in domain name extension

Myth 1: .in domain name extension is only for Indian businesses

While the .in domain name extension signifies an association with India, it is not restricted to Indian businesses. Any individual or entity can register a .in domain, making it a versatile choice for businesses targeting the Indian market.

Myth 2: .in domain names are expensive

Contrary to this common misconception, .in domains are often cheaper than other popular TLDs like .com or .net. Plus, the potential SEO benefits can offer a high return on investment.

Why your business needs a .in domain name extension

To hold a solid position in cyberspace as an Indian small or medium business, you must have a website address. And when that web address ends with .in, you can easily tap into the online business potential.

By doing profound research, choosing the right words, including keywords and having long-term growth in mind, you can easily create a perfect .in domain and make your business stand out.

Frequently Asked Questions (FAQs) about .in domain name extension

H3: What is the Renewal Process for a .in Domain Name Extension?

Can foreign businesses use the .in domain name extension? Can I register a .in domain name if I'm outside India?

Yes, you can register a .in domain name regardless of your location.

How Does a .in Domain Name Extension Impact SEO?

Yes, a .in domain name can enhance local SEO, making your site more visible to users in India.

Does a .in domain name improve SEO?

Yes, a .in domain name can enhance local SEO, making your site more visible to users in India.

What if my preferred .in domain name is taken?

Check out this article to learn what other options are available for you.

This post on the .in domain extension was originally published on 3 November, 2021 and was updated on 12 December, 2023. It also contains content written by Erik Wong.

Products Used

DomainsLearn more