Create my online store page

Step 5 of the Set up my online store with a Websites + Marketing Commerce plan

Now that your products are ready to sell, it's time to showcase them. Your store page is where shopping happens on your website, so it needs to be informative, inviting and easy to use.

Online store essentials

Make sure your store includes:

• Clear navigation between product categories
• Search functionality, if you have lots of products
• Filter options (price, category, features, etc.)
• A professional-looking product grid with consistent image sizes
• A clear returns and exchanges policy

Design considerations

The design should make shopping pleasant and easy.

• Keep your brand colors and fonts consistent.
• Make "Add to Cart" buttons prominent and easy to find.
• Ensure text is readable on all devices.
• Test the mobile experience—many customers shop on phones.

Navigation setup

Help customers move through your store by:

• Adding your store page to your website's main menu
• Creating category pages for different product types
• Including breadcrumb navigation on product pages
• Linking back to your store from individual product pages

Call-to-action strategies

Strategic placement of buttons and links can increase sales.

• Feature bestsellers or new arrivals prominently.
• Add "Related Products" sections.
• Include clear return/exchange policy links.
• Make contact information easy to find.

Now that your planning is done, it's time to add an online store section to your website.

Your store is now ready to welcome shoppers, and all that's left to do is test and launch.