Websites + Marketing Help

Add products to my online store


Step 1 of Set up my online store with a Websites + Marketing Commerce plan

Your products are the heart of your store. Great product listings combine compelling descriptions with high-quality images to help customers make confident purchases.

Tips for creating successful product displays

Write effective descriptions that answer customer questions
  • Explain key product features and benefits.
  • Give dimensions, materials or specifications.
  • Specify care instructions or usage tips.
  • Mention what's included with purchase.

    For example:
    Product description giving enough detail to be helpful
Use photos that sell
  • Use natural lighting when possible.
  • Show the product from multiple angles.
  • Include scale references (like hands holding the item).
  • Keep backgrounds clean and uncluttered.
    Product images showing different angles and aspects
Organize with categories
  • Consider how customers think about your products, not how you organize inventory.
  • Keep category names simple and intuitive.
  • Don't create too many; 5–8 categories work well for most stores.

Add your products to your store

Ready to get started? You can add products to your store individually or use our .csv file template to upload multiple products at once.

To add products one at a time:

To upload a .csv file containing multiple products:

  1. Format your online store product spreadsheet.
  2. Import the .csv file into your store.

Your product catalog is now set up and you're ready to configure your tax.

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