GoDaddy Small Business Research Lab (formerly Venture Forward) quantifies the impact 20+ million online entrepreneurs have on their local economies, and provides a unique view into their attitudes, demographics, and needs.

Did you know?

93%
Of microbusinesses have less than 10 employees
1 in 4
Microbusinesses owners make over $100k
51%
Of U.S. Microbusinesses are women-owned and growing
Kat Hernandez - Juanita's Plants
Juanitasplants.comJuanitasplants.com
Updated June 2025
Microbusiness Data Hub
Over the last six years, Venture Forward met with hundreds of local policymakers, economic developers, researchers, and academics to share what we know about microbusinesses.
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Country-Specific Microbusiness Insights

Select below to see localized research data, entrepreneur stories and reports on microbusinesses.

Australia

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Hannah Manewell

Blooms by the Bay Florist
bloomsbythebay.com.aubloomsbythebay.com.au

Canada

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Sarah Babineau

La Babineau
LaBabineau.comLaBabineau.com

United Kingdom

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Lucy Stone

Meditation Rocks
Meditationrocks.co.ukMeditationrocks.co.uk

United States

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Tanika "Nika” Nelson

Nika’s Cupcake Bar
nikascupcakebar.comnikascupcakebar.com
Customer Stories and Case Studies
Spotlights on digital entrepreneurs and their advocates.
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Opinion
Black women lead Pittsburgh’s microbusiness revival
Events
Las Vegas’ First-Ever Microbusiness Summit
Microbusiness profile
GoDaddy, growth and turning inwards with Meditation Rocks
Year In Review
Understand Microbusinesses Better with Five Insights from GoDaddy Venture Forward 
Data Forward
Microbusiness Owners Invest in Their Website First