"These insights led to the funding of $18M in Gilbert towards business recovery"

Venture Forward is a research initiative that quantifies the impact of 20 million online microbusinesses have on their local economies, and provides a unique view into the attitudes, demographics, and needs of entrepreneurs.

The latest report on the state of microbusinesses in the U.S. is live!

Our goal is to empower policymakers and economic developers with the data and insight they need to better assist the microbusinesses in their communities and the everyday entrepreneurs behind them. This report covers 2021 numbers, new research findings with UCLA Anderson Forecast and the Milken Institute, a list of the cities with the fastest growing microbusinesses, and other insights.

Online microbusinesses increase incomes and create jobs.

Household median income gains

$485

For each new active microbusiness/100 people

New jobs added

+2

By each everyday entrepreneur in a community

Everyday entrepreneurs are as diverse as this country

About half of these microbusinesses are solo efforts and the majority have fewer than 10 employees

Cities can boost their economies by promoting microbusinesses

Local officials in Denison, Texas have used our data to craft policies that support entrepreneurs

How does your community stack up?

Average U.S. City

2.2

Microbusinesses per 100 people

Average U.S. County

3.1

Microbusinesses per 100 people

Microbusiness Density

0 to 2.9
3.0 to 4.9
5.0 to 7.9
8+

Online microbusinesses increase incomes and create jobs.

Household median income gains

$485

For each new active microbusiness/100 people

New jobs added

+2

By each everyday entrepreneur in a community

Everyday entrepreneurs are as diverse as this country

About half of these microbusinesses are solo efforts and the majority have fewer than 10 employees

Cities can boost their economies by promoting microbusinesses

Local officials in Denison, Texas have used our data to craft policies that support entrepreneurs

How does your community stack up?

Average U.S. City

2.2

Microbusinesses per 100 people

Average U.S. County

3.1

Microbusinesses per 100 people

Microbusiness Density

0 to 2.9
3.0 to 4.9
5.0 to 7.9
8+

Microbusiness Density

  • 0 to 2.9
  • 3.0 to 4.9
  • 5.0 to 7.9
  • 8+

A closer look at microbusinesses

They’re the people who build websites, run restaurants, and offer classes online. But their impact has largely gone unnoticed. Our mission is to change that. We use data to show policy makers how microbusinesses make communities more prosperous and resilient.

Data Highlight

Download the Reportdownload icon
Data Highlight
Two COVID-era tales of renewal in Miami

Two COVID-era tales of renewal in Miami

These aspiring women entrepreneurs found purpose and potential by starting new online businesses

Profile of a Microbusiness

  • Less than 10 employees
    96%
  • Conducts business both online and brick + mortar
    1 in 2
  • Provides main or supplemental income
    66%
  • Earn $4,000+ in monthly gross income
    25%
  • Started in March 2020 or later
    17%
From struggling single mother to successful entrepreneur

From struggling single mother to successful entrepreneur

How skills training and a microloan helped one woman thrive through the pandemic

Data Highlight

Download the Reportdownload icon
Data Highlight
Venture Forward opened our eyes to just how big of a venture market we have in Gilbert…That ultimately led to the funding of $18 million worth of business recovery funds. Dan Henderson
Dan Henderson
Director of the Office of Economic Development, Gilbert, AZ