Recap of Key Factors Driving Women Entrepreneurial Success

 |  2 min read

Recap of Key Factors Driving Women Entrepreneurial Success

Research Deep Dive presented by Nasdaq Entrepreneurial Center with GoDaddy Venture Forward and the Wells Fargo Foundation. 

In February of 2024, nearly 100 virtual attendees joined the Nasdaq Entrepreneurial Center, the Wells Fargo Foundation and GoDaddy Venture Forward to discuss fresh data on women-led entrepreneurship.

In this interactive workshop, the panel aimed to shine a light on the experiences and success factors for women business owners, including speed to cash flow break-even and access to capital. The goal was for participants to leave with a deeper understanding and concrete ideas to support women business owners and accelerate their success.

For years, Venture Forward has noticed an increase in women-owned businesses, which are being created at a faster rate than those launched by men.

What hasn’t evolved however is the ease of access to capital. Venture Forward research shows that access to capital is among the top three challenges microbusiness owners encounter. And ease of accessing capital does not change with experience either. Both new microbusiness owners and experienced microbusiness owners noted facing similar challenges in accessing capital.

A recording of the full event is embedded above. Discussion points included:

  • New research about women business owners.  
  • Real-life applications on the data findings. 
  • Dialogue around how data can help shape strategy in support of women business owners.

Entrepreneurship is powerful in its ability to elevate communities economically and to make opportunities more inclusive, and this panel was a chance to come together with two great organizations in support of the women embarking on their entrepreneurship journeys.