2023: The Changing American Dream

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2023: The Changing American Dream

We surveyed over 1,000 U.S. small businesses on the modern American Dream.

GoDaddy, the company that helps small businesses thrive, recently conducted a survey of over 1,000 small business owners* across the United States to understand their motivations behind entrepreneurship and the latest perceptions of the American Dream, including around home ownership, across generations, gender identities, geography, racial and ethnic backgrounds, and citizenship.

*Small business owners across the United States were surveyed in June of 2023 based on the following definitions: Owners aged 18+; up to 50 employees; excluded businesses that are planning to close/sell/transfer ownership

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The full report is available for download as a PDF