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94%
Of microbusinesses have fewer than 10 employees
1 in 5
Microbusiness owners make over $120k
30%
Currently own more than one business
Updated Sept 2026

Unique data on 20+ million online small businesses.

GoDaddy Small Business Research Lab has quantified the economic impact and captured the attitudes, demographics, and needs of small business owners since 2019, as part of the mission to empower entrepreneurs everywhere.Visit the Data HubSubscribe to LinkedIn Newsletter
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Annual Report: The State of Small Business

Annual Report: The State of Small Business

Resilience turning to resolve across the US, UK, CA, and AU. For over six years, the GoDaddy Small Business Research Lab has reported annually on digital businesses with typically fewer than 10 employees. Our research has captured the growth in number of jobs they create, their aspirations as well as challenges, and how patterns have shifted across the country and where they are taking root and thriving.

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