Insights

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New Research

The Most Entrepreneurial College Towns of 2026

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Small Business Owners Are Defining An Empowerment Economy

Small Business Owners Are Defining An Empowerment Economy

This is the Empowerment Economy: a time when more people have more ways to earn a living and more freedom to define success on their own terms.Economic empowerment is not about having perfect conditions. It is having more choices when conditions are imperfect. For the first time, we have real-time data with GoDaddy Small Business Research Lab, not just what's happening but also its impact, allowing us to see and understand the individuals better understanding them, and therefore to better support them.

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Ink & Business Links

Ink & Business Links

Seven percent of small business owners have gotten a tattoo or body art to celebrate a meaningful business milestone. Starting a business or getting a tattoo may have only a slight overlap directly, but the journeys and mindsets are not too different.

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Small Business Research Lab / Reports

Positive Outlook

GoDaddy research found that 74% of entrepreneurs in the U.S. have a positive 6-month business outlook.

Los Angeles is a City of Entrepreneurs

Los Angeles is a City of Entrepreneurs

In Los Angeles, 1 in 6 residents are now running a small business, representing over 1.6 million entrepreneurs. Discover how these microbusinesses are shaping the city's future and why more people than ever are choosing to build something of their own.

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Data Hub

Expanded Global Coverage

New data across the US, UK, CA, and AU shows the overall density in microbusinesses. Download the data today to see how businesses in your area are performing.

Why 2026 May Favor the Small and Connected

Why 2026 May Favor the Small and Connected

Small business owners are entering the year amid slowly easing inflation and ongoing cost-of-living pressures. On the surface, many of these entrepreneurs plan to hire and spend conservatively. Beneath that restraint is something closer to wild optimism—not about the broader economy right now, but about what they can achieve over time.

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