You Love LA.

Because people here build their own thing. You are in a city where starting something is normal.

A city shaped by people who want to create their own future. 

In Los Angeles, around 1 in 6 run a small business. That’s more than 1.6 million people building something of their own.

And across the U.S., 1 in 3 started with less than $500. Almost half kept their day job while they got started. And 2 in 3 expect their revenue to grow this year.

What does that really mean?

On your block, in your group chat, or at the coffee shop you just passed, someone nearby is making money from something they created. 

This might already sound familiar. A side project you have thought about. A skill people ask you for. Something you have almost started more than once. 

Most people here start exactly that way. 

Growth that reflects confidence 

Microbusiness activity continues to grow across the city. Even now, more people are choosing to try, and more are finding ways to make it work. 

What that means for the community 

Small businesses are how communities take shape. They create local jobs, keep money moving locally, and define what neighborhoods actually feel like.

And the best part – this is all happening around you.

Don’t wait for someone else to run with your idea.

The difference between people building and people watching is small, but important. And it takes just one first step.

Start yours →