Choosing the right business partner can make all the difference

5 min read
Jen Roney

The past couple of years haven’t been easy for even the most resilient Canadian entrepreneurs. If you’re starting or running a business in Canada right now, choosing the right business partners will help you manage your business, keep costs down and prepare for future growth. Let’s look at how choosing the right company partners can help you grow your business.

In this blog post, we’ll explore the following:

  • How the right business partners help you grow your company
  • The online essentials needed by small business owners
  • Choosing GoDaddy as a company partner in your growth

Related: 18 Canadian entrepreneurs who will inspire you

How partners can help grow your company

Entrepreneurs usually start companies because they have a product or a skill they know will have value in the market.

You had faith in an idea and were willing to invest the time and effort it would take to start a related business.

Neon coffee shop sign

You’ve got skills or knowledge of your product that may be better than any of your competitors, but you may not necessarily know how to:

  • Build a website from scratch
  • Handle your bookkeeping
  • Run your social media

Successful business owners know that the right company partners can drive good ideas forward and offer the support it takes for them to thrive. A good business partner helps fill a gap, so you can focus on what you do best rather than spend hours mastering finance or web coding, for example.

Related: Product design for those who want to actually sell things

Online essentials for small business owners

Consider your customers' needs to determine your priorities when building an online business. You’ll need an online presence to make it easy for people to find you, plus tools that support vital business communication and organization.

A few key elements are necessary to get your online business set up and ready for your future customers. You’ll need:

  • A website designed to attract customers and sell your products or services (if you choose)
  • Secure and reliable hosting services to have a place for your website to live online
  • Online office tools for documents, spreadsheets and email to run your business

How can GoDaddy help you build your online business?

For more than 20 years, GoDaddy has been helping entrepreneurs get online with high-quality digital products that are quick, simple-to-use and reasonably priced. The company has lifted up millions of entrepreneurs worldwide by offering free round-the-clock help via phone, chat and social media.

Here are the three essentials for anyone looking to put a business online:

1. Build a website

You know you need a website, but you may not know where to start. Our Standard Website Builder has you covered. You can choose from templates to help guide your design and customize it with your content and business information to help showcase who you are and what you do. We've built in online marketing tools to help with search engine optimization (SEO), email marketing, and social media integration.

Ready to sell online? You’ll be able to upgrade to an online store anytime.

2. Explore your hosting options

Web hosting gives your website a safe, secure place to exist online so your customers can find it. Our Basic/Economy Web Hosting provides expert hosting support, superior performance and load times, and a guarantee of 99.9% uptime for your website.

If you use GoDaddy’s Website Builder or Online Store, there’s no need to buy web hosting as it is included.

Hosting support keeps your business online with minimal downtime, with daily backups to protect your site. We can even help you secure a domain (this is the URL your customers type into a navigation bar to find you.)

For fans of WordPress, we offer free one-click WordPress installation with our WordPress hosting.

4. Get a few key office tools to manage your business

Keep your company running smoothly with Office 365 apps like Word, Excel, PowerPoint and Teams. With Microsoft 365 Business Premium, you’ll be able to work smarter with the tools you need and expert 24/7 support.

These office tools provide everything you need to collaborate with your team, customers or suppliers. You’ll have ample online storage for company documents and records. You can even set up an email matching your domain for a professional touch.

Related: 5 reasons to use Microsoft Teams for business meetings

Why choose GoDaddy as your small business partner?

Ready to build and grow your online business? Rely on two world-class brands — GoDaddy and Microsoft — to bring your business to the world.

GoDaddy builds products with Canadian small businesses in mind.

These products are designed to help you run your business efficiently and effectively. They’re affordable, easy to use, and most importantly, they let you focus on what only you can do: run your company.