Top 10 trending products to sell online in Canada

9 min read
Art Martori

Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business.

But with a plethora of options across an endless number of niches, how do you decide which ones to sell?

This guide will discuss the 10 top trending products in Canada.

We’ll also cover why launching an online store can be a lucrative move and how you can gain a competitive edge over other web stores.

Editor's note: NEW GoDaddy Airo not only helps you find the right domain name for your new business, it instantly creates a logo, website, email, social posts, and more. Try it now!

There is no definitive list of best products to sell online. As long as you have a stable demand and the means to manufacture and distribute, any product can drive success.

With that in mind, here are some popular products in Canada to sell on the internet:

1. Lip stain

Women holding flowers to illustrate lip stain as a trending product

Global Search Growth: 96.4% (YoY)

Price range: $CAD20 - $CAD100+

Monthly Search Volume: 60.5K

Suppliers: Sephora, E.L.F. Cosmetics, Sally Beauty

What is it?

Infused with long-lasting pigments, lip stain delivers a burst of vibrant colour, seamlessly blending beauty and durability. Its lightweight formula offers a comfortable wear, to make certain lips stay tinted for hours. Perfect for those on the go and pressed for time, as it is smudge-free.

Related: How to open an online store — start-to-finish guide

2. Matcha

Matcha products are trending

Global Search Growth: 33.7% (YoY)

Price range: $CAD10 - $CAD59

Monthly Search Volume: 1M

Suppliers:  DAVIDsTEA, Starbucks, Superstore

What is it?

Indulge in the century-old tradition of Matcha, now experiencing a surge in popularity. Discover an array of grades and preparations, with options to suit every budget. Beverage retailers don't miss out on this delicious drink.

3. Power tools

Power saw, trending product

Global Search Growth: 89.6% (YoY)

Price range: $CAD5 - $CAD1,200+

Monthly Search Volume: 27.1K

Suppliers: Canadian Tire, Home Depot, Home Hardware

What is it?

When Canadians need to tackle a home project with precision, power tools get the job done. Available in a comprehensive lineup including power drills, impact drivers, circular saws, table saws, polishers and sanders, they are a must-have for hardware enthusiasts and retailers alike.

4. Table runners

Table runner, trending product

Global Search Growth: 35.2% (YoY)

Price range: $CAD49 - $CAD139

Monthly Search Volume: 72K

Suppliers: Crate & Barrel, Pottery Barn, IKEA

What is it?

You can find a variety of table runner patterns and materials, making it easy to find one that matches your style or the event you're hosting. Consider silk or satin table runners for a formal occasion, or a cheerful printed runner for a casual gathering.

5. Dog toys

Dog in Grass

Global Search Growth: 41% (YoY)

Price range: $CAD5 - $CAD75

Monthly Search Volume: 87

Suppliers: PetSmart, Pet Valu, Canadian Tire

What is it?

Give those fur babies some much-needed love and attention. Dog toys:

  • Relieve boredom
  • Satiate dogs’ nature
  • Form a connection with their owners

These can be basic or affordable, or come in high-end materials and designs for your most discerning customers . These products offer lot of flexibility and have widespread appeal.

6. Shot glasses

Shot glass trending product

Global Search Growth: 24.8% (YoY)

Price range: $CAD5 - $CAD150++

Monthly Search Volume: 33K

Suppliers: Bed, Bath & Beyond, Party City, Wayfair

What is it?

A wide variety of shot glass designs are available, from clear to intricate patterns, and some people consider these cultural collectibles. You could specialize in:

  • Minimalist designs for everyday use or
  • Exclusive, commemorative editions celebrating Canadian milestones and landscapes

Canadians love shot glasses for toasting during national celebrations or adding to their collections.

7. Tumblers

Red tumbler trending product

Global Search Growth: 108.6% (YoY)

Price range: $CAD 10 - $CAD 50 ++

Monthly Search Volume: 26K

Suppliers: YETI, Canadian Tire, Stanley

What is it?

Specially designed to keep your beverage at a desirable temperature for hours, tumblers are perfect for those tired of getting lukewarm coffee or melted ice in their drinks.

Not only are they practical and come in a variety of colours and styles, but they are also environmentally friendly, reducing the need for disposable cups that contribute to waste.

 8. Baby shirts

Global Search Growth: 51.4% (YoY)

Price range: $CAD5 - $CAD20+

Monthly Search Volume: 13K

Suppliers: Carter's OshKosh, Walmart, Gap

What is it?

Most everyone knows that dressing little ones can be challenging. Online retailers who sell baby shirts cater to busy parents looking to dress their babies, whether for a daily errand or a special occasion.

There are many different colours and materials available for baby shirts, so you can offer a variety. Retailers who sell children's apparel should consider them as a cross-sell opportunity.

9. Wall plates and covers

Global Search Growth: 46.1% (YoY)

Price range: $CAD5 - $CAD 50++

Monthly Search Volume: 27.1K

Suppliers: Home Depot, Lowe's, Lumen

What is it?

A home or office renovation would not be complete without wall plates and covers. They not only serve a practical purpose by covering electrical boxes, but they can also contribute to the aesthetic appeal of a room.

As consumers increasingly turn to ecommerce to buy home goods, the selection of wall plates and covers available will only get wider.

10. Signage

Teacup Signage

Global Search Growth: 88.2%

Price range: CAD10 - $CAD 200+

Monthly Search Volume: 93K

Suppliers: Vistaprint, The Printing House, Staples

What is it?

With the rise of ecommerce, it's easier than ever to get custom signage made. You can browse through thousands of designs, fonts and materials from the comfort of your own home.

You can:

  • Upload your own artwork or
  • Create your own designs using online tools

Whether you need a simple banner, a vinyl decal or a multi-dimensional sign, there's a custom signage solution for you.

Why should you launch an ecommerce business?

An online store gives entrepreneurs a chance to build a brand with relatively low barriers to entry.

Unlike a brick-and-mortar store that requires rent, permits and licences (and can take months to launch), you can begin selling online in less than 30 days from your home office.

 It is generally easier and less expensive to open an online store than a physical business.

All you need to do to launch an ecommerce storefront is:

  • Choose the product(s) you want to sell
  • Buy a domain and set up web hosting for your ecommerce store
  • Create your ecommerce website
  • Set up an online payment provider and fulfilment
  • Add content and market your brand.

Of course, you could just use an easy DIY builder like GoDaddy’s Online Store. It comes with everything you need to list, promote, sell and ship products from anywhere.

The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location.

You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business.

Related: The nuts and bolts of small business shipping

Creating a successful ecommerce store is largely connected to what you choose to offer. Use this information as a starting guide for determining the best products to sell online, but ultimately you should pick something you believe in and are passionate about.

Are you ready to start selling online? See how simple it is with GoDaddy Online Store.

Frequently Asked Questions

Still have questions? The answers may be here.

How will the product be manufactured?

If you intend to make them yourself, you will need to think about the steps required to acquire raw materials.

Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production costs based on scale.

A way to avoid manufacturing altogether is by reselling goods and services, which requires partnering with other brands and manufacturers.

Related: 5-step guide to new product development

Who is going to purchase your product?

Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base.

Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.

Is the product marketable?

Onsite and offsite search engine optimisation (SEO) are two important strategies to include in your plan for marketing products online.

Most ecommerce businesses do not take the time to:

  • Write unique and compelling product descriptions for their online products (note: Online Store builder does this for you!)
  • Promote their products on social media
  • Build a diversified link portfolio for their pages

However, executing these steps can drastically improve the organic rankings of your product pages for relevant search terms.

What products are in high demand right now?

It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers.

However, based on longer-term events and observations, some products that may be in high demand right now include:

  • Personal Protective Equipment (PPE), such as face masks and hand sanitizers, as fear of infection remains
  • Home fitness equipment and workout gear, due to the increased interest in home workouts
  • Home office equipment, such as monitors, desks and ergonomic chairs, as many people continue to work from home
  • Electronic gadgets, such as smartphones, tablets, laptops and gaming consoles
  • Cleaning and household supplies as businesses continue to maintain high levels of cleanliness

Again, it's important to note that consumer demand can vary greatly depending on location, season and current events.

By looking at what people are searching online, you can glean insights into trending products. Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news.

Keyword planning tools can also show search volume for a particular product or term,

What is the most bought item ever?

According to multiple sources, the Sony PlayStation is the most bought item ever, with more than 344 million units sold.

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