Whether you’re a brand new start-up, a growing business or an international corporation, the importance of promoting your business to generate sales cannot be overstated. Sales are the lifeblood of any business, regardless of business size.
Without sales, a venture will quickly fail. This is where digital marketing shines.
Digital marketing describes any number of online activities aimed at showing the world just how awesome your products or services are — and it’s performed with the express intent of generating sales for your business. Digital marketing efforts can vary, but some of the most common methods include:
- Search engine optimization (SEO)
- Email outreach campaigns
- Posting on social media
- Display advertising Paid search ads (PPC)
But where do you start? When would you find the time to learn? How do you know if you’re managing your promotions properly?
After all, you’re a busy entrepreneur who juggles customers, employees (possibly), billing, taxes and everything in between. While you know advertising online is essential, you don’t know where you’d find the time to get it done.
Enter GoDaddy’s Digital Marketing Suite.If you’re a small or micro business owner looking for a quick and easy way to introduce your product or service to the world, GoDaddy’s Digital Marketing Suite might be the perfect thing.
GoDaddy’s Digital Marketing Suite has you covered whether you want to:
- Turbocharge your Google search listing
- Respond to every single customer review
- Post awesome product and lifestyle pictures to social media
- Send out a quick email blast to your top customers
And better yet, it’s all managed in one easy-to-use dashboard.
There’s no need to worry about learning multiple platforms, juggling technologies, or remembering all those pesky login details for each tool (Facebook, Insta, email marketing). It’s a one-stop shop for your digital marketing efforts, taking the hassle out of the game and allowing you to focus on keeping your customers happy.
In this article, we’ll take a look at some of the features that the Digital Marketing Suite offers, explain what they do, and how they’ll help streamline your promotional efforts. Let’s dive in!
Related: Canadian consumer behaviours now
1. Search engine optimization (SEO)
Search engine optimization is the process of making strategic changes to your website and social posts to help you rank higher in search results. This in turn brings more of the right kind of people to your posts and web pages — and ultimately your business.
Local SEO is a subset of a broader SEO strategy, but it is crucial for local businesses with physical locations.
Search engines prioritize local search results over global search results, so optimizing your business for local search results will help you attract more customers in your locale.
Local SEO is crucial for small businesses that rely heavily on local customers.
Examples include a restaurant, a cosmetic boutique, an accountant, a music shop and many others.
One of the best ways to do this is with a Google My Business listing. A Google my Business listing will allow you to share information about your business, including:
Hours of operation
- Products or services
- Customer reviews (more on this in the next section)
- Photos from around your business
GoDaddy’s Digital Marketing Suite allows you to quickly and easily manage one or many locations in Google My Business. Read more
2. Reputation management and customer reviews
As a small business, reputation is crucial to your success. Several good reviews from the right influencers can bring in more business than you could ever imagine.
The reverse is also true. A few negative reviews can turn away potential customers before you even have a chance to win them over.
It’s essential for you to stay on top of your online reputation by engaging with customers who leave reviews, whether positive or negative.
Manage your reviews from one easy dashboard — Digital Marketing Suite even notifies you whenever you receive a new review.
You can link your Facebook, Google my Business and Yelp accounts quickly and seamlessly, allowing you to monitor the buzz your business is creating.
3. Social media marketing
Social media is another powerful tool for presenting your products or services to your customers. It’s a great way to get your followers engaged with your brand and potentially generate sales through sharing interesting:
GoDaddy’s Digital Marketing Suite allows you to quickly share posts to your Facebook and Instagram accounts from your dashboard, saving you the hassle of maintaining multiple accounts, logging in to each app separately to share the same post.
Plus, you can monitor your post engagement, comments, and ‘likes’ in real-time, all from the convenience of your GoDaddy marketing dashboard.
4. Email promotion
Email marketing campaigns are a cheap and effective way to blast information out to a large group of customers.
Dollar for dollar, email marketing is the most effective and least expensive promotional tool around.
Whether you’re telling customers about a flash sale, giving your top fans a secret discount code, sending out ‘Happy Birthday’ wishes, or blasting out a newsletter with tips, Digital Marketing Suite makes it easy. It even allows you to view advanced stats about the success of your campaigns, so you can improve your next email.
Promoting your venture is easier with Digital Marketing Suite
As a small business owner, your time is valuable, and the demands on your time are often overwhelming. Working with customers, managing employees or suppliers, ensuring quality control, and taking care of business administration are all part of running a business — even a tiny one.
While marketing is key to bringing in new customers, it shouldn’t take up a lot of your time.
This is why GoDaddy created their Digital Marketing Suite, a one-stop promotional toolkit that makes it easy to quickly and seamlessly manage all your marketing efforts from one central dashboard.
Whether you want to share a fantastic photo you snapped earlier, reply to a happy customer, manage your local search listing, or tell your customers about a promo you’re running, you can do all of these things and more from the comfort and convenience of the Digital Marketing Suite dashboard. Why make many stops a day when you could do it all in one go?