The rise of everyday entrepreneurs
The rise of everyday entrepreneurs
In cities and towns all across the U.S., a quiet but growing movement of self-determined capitalism is changing the way many see their place in the modern economy. Everyday entrepreneurs have become self-sufficient, using their talents and resourcefulness to create their own commercial microbusinesses with the help of websites.
Their innovative approach is not only improving their economic prospects, but enhancing the viability of the communities they live in. As policymakers and others take a deeper interest in the future of work, the microbusinesses of everyday entrepreneurs signal a transformation in the future of workers, who are using the internet to create economic growth.
More Stories & Use Cases

Four policy pillars that will encourage online microbusinesses
To support a vibrant part of the economy, focus on access to capital, broadband, benefits and marketing skills
Read the article entitled “Four policy pillars that will encourage online microbusinesses”
America’s digital divide is hindering economic growth
Larry Irving, a former federal telecommunications official, explains what policymakers can do right now to support micro businesses in at-risk communities
Read the article entitled “America’s digital divide is hindering economic growth”
How historic Denison, Texas, went digital to “thrive, not just survive” in the COVID era
Constant support and e-commerce grants help brick-and-mortar businesses adapt
Read the article entitled “How historic Denison, Texas, went digital to “thrive, not just survive” in the COVID era”
What it means to be an entrepreneur in an underserved community in America
Access to opportunity isn't created equal. These stories of perseverance will inspire anyone
Read the article entitled “What it means to be an entrepreneur in an underserved community in America”