We established microbusiness density by measuring the number of GoDaddy-registered domains with active websites in a geographic region. (About 75% are commercial ventures, with the rest a combination of nonprofit, cause-oriented, and other sites; all are included in the data set.) Data was further divided to indicate the microbusinesses within a region that are highly active.
When combined with data from the U.S. Census Bureau, Bureau of Labor Statistics, Economic Innovation Group, and others, this breakdown allowed us to model the effects of online microbusinesses on economic outcomes like regional prosperity scores, change in annual household median income, recovery from the Great Recession, and unemployment at the county, city-region, and zip-code levels. Our regression models controlled for additional variables including broadband access, education levels, age, demographics, population, and occupational data to ensure the effects of microbusinesses were isolated.
We regularly expand and update the Venture Forward data set and findings. So please check back for our latest research and insights.
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