Research Reports
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GoDaddy Venture Forward Report July 2021
This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.
Research Reports
ASU / White Paper
A new measure of digital economic activity and its impact on local opportunity
Online businesses and platform work can create the impression that the digital economy is ephemeral and placeless. But the digital economy is experienced locally, and its effects are spatial.
GoDaddy / Report
GoDaddy Venture Forward Report July 2021
This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.
UCLA / White Paper
UCLA White Paper: What drives microbusiness formation and growth?
An Analysis with a New Index for Online Microbusinesses
Milken Institute / White Paper
Milken White Paper: Exploring the Role of Microbusinesses in Economic Growth and Recovery For US Cities
A white paper based on the Milken Institute’s “Best-Performing Cities Index” and data on microbusinesses from GoDaddy Venture Forward
GoDaddy / Report
GoDaddy Venture Forward Report November 2020
Policymakers can help local entrepreneurs through training programs, creating greater access to broadband, and broadening access to capital
GoDaddy / Report
GoDaddy Venture Forward Report July 2020
While COVID-19 forced many businesses to shut down in the spring of 2020, data reveals online microbusinesses were uniquely positioned to help lower unemployment and strengthen their communities
Harvard Business Review / Report
HBR Report: The rise of everyday entrepreneurs and their impact on communities
Harvard Business Review on why cities should embrace online microbusinesses and how they can encourage the creation of more
GoDaddy / White Paper
2020 White Paper: Digital diversity beyond the tech hubs
Researchers at Arizona State University and University of Iowa take an in-depth look at how the creation of online microbusinesses creates a more level playing field for local economic opportunity
GoDaddy / White Paper
Executive Summary: A new way to improve a city’s economic health
Researchers at Arizona State University and University of Iowa found that communities with more online microbusiness experience greater increases in household median income and bounced back faster from the great recession
Data sets
GoDaddy / Data Set
County- and CBSA-level data
Microbusiness density by CBSA, along with demographic and economic data
Report highlights
GoDaddy / Report
Higher median income
Our research found that adding one highly active microbusiness per 100 people could add $485 to household income. From 2016-2019, annual household median income increased nationally an average of $5,520 across counties. Adding one highly active microbusiness per 100 people would increase that to $6,005.