Research Reports

Featured Report

Research Reports

ASU / White Paper
September 1, 2021

A new measure of digital economic activity and its impact on local opportunity

Online businesses and platform work can create the impression that the digital economy is ephemeral and placeless. But the digital economy is experienced locally, and its effects are spatial.

GoDaddy / Report
July 26, 2021

GoDaddy Venture Forward Report July 2021

This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.

UCLA / White Paper
June 28, 2021

UCLA White Paper: What drives microbusiness formation and growth?

An Analysis with a New Index for Online Microbusinesses

Milken Institute / White Paper
July 12, 2021

Milken White Paper: Exploring the Role of Microbusinesses in Economic Growth and Recovery For US Cities

A white paper based on the Milken Institute’s “Best-Performing Cities Index” and data on microbusinesses from GoDaddy Venture Forward  

GoDaddy / Report

GoDaddy Venture Forward Report November 2020

Policymakers can help local entrepreneurs through training programs, creating greater access to broadband, and broadening access to capital

GoDaddy / Report

GoDaddy Venture Forward Report July 2020

While COVID-19 forced many businesses to shut down in the spring of 2020, data reveals online microbusinesses were uniquely positioned to help lower unemployment and strengthen their communities

Harvard Business Review / Report
April 13, 2020

HBR Report: The rise of everyday entrepreneurs and their impact on communities

Harvard Business Review on why cities should embrace online microbusinesses and how they can encourage the creation of more

GoDaddy / White Paper
March 31, 2020

2020 White Paper: Digital diversity beyond the tech hubs

Researchers at Arizona State University and University of Iowa take an in-depth look at how the creation of online microbusinesses creates a more level playing field for local economic opportunity

GoDaddy / White Paper
March 31, 2020

Executive Summary: A new way to improve a city’s economic health

Researchers at Arizona State University and University of Iowa found that communities with more online microbusiness experience greater increases in household median income and bounced back faster from the great recession

Data sets

GoDaddy / Data Set

County- and CBSA-level data

Microbusiness density by CBSA, along with demographic and economic data

Report highlights

GoDaddy / Report

Higher median income

Our research found that adding one highly active microbusiness per 100 people could add $485 to household income. From 2016-2019, annual household median income increased nationally an average of $5,520 across counties. Adding one highly active microbusiness per 100 people would increase that to $6,005.

$5,520 Average increase in household median income
+$485 $6,005 +1 highly active microbusiness per 100 people