Reports

Reports & Resources

In this section you’ll find the value of years of research in proprietary published academic reports and white papers, from Venture Forward and partners.

Featured

Research Reports

Milken Institute / White Papers
October 10, 2022

Milken White Paper: Best-Performing Cities and Microbusiness Activity – Exploring Policy Implications of Online Economies

This report combines results from the Best-Performing Cities 2022 index and GoDaddy’s Microbusiness Activity Index, examining what may be happening […]

UCLA / Reports
September 20, 2022

UCLA Anderson Forecast Microbusiness Activity Index 2022 Q2 Update

This report is the 2022 Q2 update2 and contains data up to June 2022 for the nation, states, metropolitan areas, and counties. Download the report to view highlights and an in-depth analysis of MAI data over time.

GoDaddy / White Papers
July 28, 2022

GoDaddy Venture Forward Microbusinesses and Resource Constraints

An examination of why different groups turn to microbusinesses and the power of online ventures to help close financial gaps.

Milken Institute / Executive Summary
July 12, 2022

Milken Executive Summary: Best Performing Cities: An In-Depth Study of Digital Microbusinesses

A white paper based on the Milken Institute's "Best-Performing Cities Index" and microbusiness activity from the GoDaddy Venture Forward Initiative

The United States Conference of Mayors / Report
June 1, 2022

U.S. Conference of Mayors Business Council 2022 Best Practices Report

Mayors and Businesses Driving Economic Growth -- featuring GoDaddy's Venture Forward partnership with the Mayor of Gilbert on the data-informed #GilbertTogether COVID-19 business recovery program.

KBS / White Papers
March 15, 2022

KBS: Great Britain Microbusiness White Paper

Kent Business School (KBS) used the latest GoDaddy data up to Q3 2021 to create a report on the relationship […]

Small Business Advocacy Council / White Papers
January 12, 2022

Microbusinesses and Their Role in Chicago’s Changing Economy

Microbusinesses and Their Role in Chicago's Changing Economy. An article leveraging GoDaddy Venture Forward’s data on microbusinesses.

GoDaddy / Reports
December 7, 2021

GoDaddy Venture Forward Report Winter 2021

This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.

ASU / White Papers
November 11, 2021

Digital Entrepreneurship in Communities of Color

This policy brief is based on presentations from expert scholars and practitioners who participated in the“Digital Entrepreneurship in Communities of […]

ASU / White Papers
September 1, 2021

A new measure of digital economic activity and its impact on local opportunity

Online businesses and platform work can create the impression that the digital economy is ephemeral and placeless. But the digital economy is experienced locally, and its effects are spatial.

GoDaddy / Reports
July 26, 2021

GoDaddy Venture Forward Report Summer 2021

This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.

Milken Institute / White Papers
July 12, 2021

Milken White Paper: Exploring the Role of Microbusinesses in Economic Growth and Recovery For US Cities

A white paper based on the Milken Institute’s “Best-Performing Cities Index” and data on microbusinesses from GoDaddy Venture Forward  

UCLA / White Papers
June 28, 2021

UCLA White Paper: What drives microbusiness formation and growth?

An Analysis with a New Index for Online Microbusinesses

GoDaddy / Reports

GoDaddy Venture Forward Report Fall 2020

Policymakers can help local entrepreneurs through training programs, creating greater access to broadband, and broadening access to capital

GoDaddy / Reports

GoDaddy Venture Forward Report Summer 2020

While COVID-19 forced many businesses to shut down in the spring of 2020, data reveals online microbusinesses were uniquely positioned to help lower unemployment and strengthen their communities

Harvard Business Review / Reports
April 13, 2020

HBR Report: The rise of everyday entrepreneurs and their impact on communities

Harvard Business Review on why cities should embrace online microbusinesses and how they can encourage the creation of more

GoDaddy / White Papers
March 31, 2020

2020 White Paper: Digital diversity beyond the tech hubs

Researchers at Arizona State University and University of Iowa take an in-depth look at how the creation of online microbusinesses creates a more level playing field for local economic opportunity

GoDaddy / White Papers
March 31, 2020

Executive Summary: A new way to improve a city’s economic health

Researchers at Arizona State University and University of Iowa found that communities with more online microbusiness experience greater increases in household median income and bounced back faster from the great recession

Datasets

GoDaddy / Dataset

County- and CBSA-level data

Microbusiness density by CBSA, along with demographic and economic data

Report highlights

GoDaddy / Report

Higher median income

Our research found that adding one highly active microbusiness per 100 people could add $485 to household income. From 2016-2019, annual household median income increased nationally an average of $5,520 across counties. Adding one highly active microbusiness per 100 people would increase that to $6,005.

$5,520 Average increase in household median income
+$485 $6,005 +1 highly active microbusiness per 100 people