Reports & Resources
In this section you’ll find the value of years of research in proprietary published academic reports and white papers, from Venture Forward and partners.
Research Reports
UCLA / United States
How Does AI Impact Microbusinesses and Local Economic Activity?
GoDaddy Venture Forward and UCLA Anderson Forecast have produced a first-of-its-kind analysis quantifying the present-day economic outcomes AI has driven for small businesses—revealing how small and microbusinesses—not only tech giants—are leading the charge with measurable job creation and local growth.
Venture Forward / Reports
GoDaddy Venture Forward Report 2024: United Kingdom
Download the latest 2024 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
Venture Forward / Reports
GoDaddy Venture Forward Report 2024: Australia
Download the latest 2024 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
Venture Forward / Reports
GoDaddy Venture Forward Report 2024: Canada
Download the latest 2024 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
Venture Forward / Reports
GoDaddy Venture Forward Report 2024: United States
Download the latest 2024 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
Frontier Economics / Reports
2024: Digital Microbusinesses and Local Economic Outcomes in the UK
In 2024, GoDaddy Venture Forward partnered with economics consultancy Frontier Economics to extend and update the outcomes of a landmark study on the impact of UK microbusinesses. The findings on the local economy were again significant.
UCLA / Reports
UCLA Anderson Forecast Microbusiness Activity Index 2024 Annual Update
This is the 2024 annual update report, featuring commentary, analysis, and the latest indices, continues to be published annually, and contains data up-to March, 2024 for the nation, states, metropolitan areas, and counties. Download the report to view highlights and an in-depth analysis of MAI data over time.
Venture Forward / Reports
GoDaddy Venture Forward Report 2023 UK Edition
Download the latest 2023 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
Frontier Economics / Reports
2023: The Impact of Digital Microbusinesses on Local Economic Outcomes in the UK
GoDaddy Venture Forward partnered with economics consultancy Frontier Economics on a landmark study. The goal was to uncover the economic impact microbusinesses are making in the UK.
UCLA / Reports
UCLA Anderson Forecast Microbusiness Activity Index 2023 Q2 Update
This report is the 2023 Q2 update and contains data up to June 2023 for the U.S nation, states, metropolitan areas, and counties. Download the report to view highlights and an in-depth analysis of MAI data over time.
Venture Forward / Reports
GoDaddy Venture Forward Report Summer 2023
Download the latest 2023 numbers and trends of online microbusinesses, discover how the microbusiness mindset is shifting and get a glimpse into how Venture Forward is applied to support entrepreneurs and their aspirations.
UCLA / Reports
UCLA Anderson Forecast Microbusiness Activity Index 2022 Q4 Update
This report is the 2022 Q4 update and contains data up to December 2022 for the U.S nation, states, metropolitan areas, and counties. Download the report to view highlights and an in-depth analysis of MAI data over time.
GoDaddy / United States
GoDaddy Venture Forward – Alabama Microbusiness Report
This special report focuses on Alabama's microbusiness economy from 2019-2022, and was prepared for the Alabama Economic Outlook Conference in January 2023. It covers microbusiness density, owner profiles, and MAI data, along with drivers and impacts of microbusinesses, including a broader focus on Alabama relative to it's region.
GoDaddy / Reports
GoDaddy Venture Forward Report Summer 2022
Download the in-depth report for a closer look at the latest (Q1 2022) numbers and trends of online microbusinesses, including "The Great Migration" of talent and how policies can aid growth with insight directly from policymakers.
Milken Institute / United States
Milken White Paper: Best-Performing Cities and Microbusiness Activity – Exploring Policy Implications of Online Economies
This report combines results from the Best-Performing Cities 2022 index and GoDaddy’s Microbusiness Activity Index, examining what may be happening […]
UCLA / Reports
UCLA Anderson Forecast Microbusiness Activity Index 2022 Q2 Update
This report is the 2022 Q2 update2 and contains data up to June 2022 for the nation, states, metropolitan areas, and counties. Download the report to view highlights and an in-depth analysis of MAI data over time.
GoDaddy / United States
GoDaddy Venture Forward Microbusinesses and Resource Constraints
An examination of why different groups turn to microbusinesses and the power of online ventures to help close financial gaps.
Milken Institute / Executive Summary
Milken Executive Summary: Best Performing Cities: An In-Depth Study of Digital Microbusinesses
A white paper based on the Milken Institute's "Best-Performing Cities Index" and microbusiness activity from the GoDaddy Venture Forward Initiative
The United States Conference of Mayors / United States
U.S. Conference of Mayors Business Council 2022 Best Practices Report
Mayors and Businesses Driving Economic Growth -- featuring GoDaddy's Venture Forward partnership with the Mayor of Gilbert on the data-informed #GilbertTogether COVID-19 business recovery program.
KBS / United Kingdom
KBS: Great Britain Microbusiness White Paper
Kent Business School (KBS) used the latest GoDaddy data up to Q3 2021 to create a report on the relationship […]
Small Business Advocacy Council / United States
Microbusinesses and Their Role in Chicago’s Changing Economy
Microbusinesses and Their Role in Chicago's Changing Economy. An article leveraging GoDaddy Venture Forward’s data on microbusinesses.
GoDaddy / Reports
GoDaddy Venture Forward Report Winter 2021
This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.
ASU / United States
Digital Entrepreneurship in Communities of Color
This policy brief is based on presentations from expert scholars and practitioners who participated in the“Digital Entrepreneurship in Communities of […]
ASU / United States
A new measure of digital economic activity and its impact on local opportunity
Online businesses and platform work can create the impression that the digital economy is ephemeral and placeless. But the digital economy is experienced locally, and its effects are spatial.
GoDaddy / Reports
GoDaddy Venture Forward Report Summer 2021
This report is powered by the latest data from Venture Forward, a GoDaddy initiative to quantify the impact of 20 million online microbusinesses on the U.S. economy.
Milken Institute / United States
Milken White Paper: Exploring the Role of Microbusinesses in Economic Growth and Recovery For US Cities
A white paper based on the Milken Institute’s “Best-Performing Cities Index” and data on microbusinesses from GoDaddy Venture Forward
UCLA / United States
UCLA White Paper: What drives microbusiness formation and growth?
An Analysis with a New Index for Online Microbusinesses
GoDaddy / Reports
GoDaddy Venture Forward Report Fall 2020
Policymakers can help local entrepreneurs through training programs, creating greater access to broadband, and broadening access to capital
GoDaddy / Reports
GoDaddy Venture Forward Report Summer 2020
While COVID-19 forced many businesses to shut down in the spring of 2020, data reveals online microbusinesses were uniquely positioned to help lower unemployment and strengthen their communities
Harvard Business Review / Reports
HBR Report: The rise of everyday entrepreneurs and their impact on communities
Harvard Business Review on why cities should embrace online microbusinesses and how they can encourage the creation of more
GoDaddy / United States
2020 White Paper: Digital diversity beyond the tech hubs
Researchers at Arizona State University and University of Iowa take an in-depth look at how the creation of online microbusinesses creates a more level playing field for local economic opportunity
GoDaddy / United States
Executive Summary: A new way to improve a city’s economic health
Researchers at Arizona State University and University of Iowa found that communities with more online microbusiness experience greater increases in household median income and bounced back faster from the great recession
Datasets
GoDaddy / Dataset
County- and CBSA-Level Data
Microbusiness density by CBSA, along with demographic and economic data
Report highlights
GoDaddy / United States
Higher median income
Our research found that adding one highly active microbusiness per 100 people could add $485 to household income. From 2016-2019, annual household median income increased nationally an average of $5,520 across counties. Adding one highly active microbusiness per 100 people would increase that to $6,005.