Venture Forward is a research initiative that quantifies the impact of 20+ million online microbusinesses have on their local economies, and provides a unique view into the attitudes, demographics, and needs of entrepreneurs.

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Notable Press Mentions

How coastal towns in Britain have become micro-business hotspots

The fresh sea air and occasional sun might be the main attraction of Britain's coastal towns, but they've also become a hotspot for entrepreneurship.

Micro Businesses Using AI to Compete with Larger Firms

Nearly half of micro businesses are using generative AI to compete with larger brands. This data comes from a survey of over 3,000 business owners with ten or fewer employees performed by GoDaddy’s Venture Forward.

Micro business owners are using AI to compete with big brands to level the playing field: report

Over 3,000 micro business owners were surveyed by Venture Forward, GoDaddy's international research initiative, in February 2024 about leveraging generative artificial intelligence (GenAI) to compete with large brands and level the playing field across a multitude of industries.

Small-Business Owners Should Embrace Responsible AI, says GoDaddy

In today's rapidly evolving business landscape, generative artificial intelligence is a cornerstone of innovation and growth for companies of all sizes. From enhancing customer experiences to optimizing marketing and operational efficiency, the potential of GenAI is vast and transformative. With this power, however, we must ensure that GenAI is used ethically and responsibly.

Unlocking Success: Why eCommerce should be considered essential for microbusinesses

Establishing an online presence has evolved from being seen by some as a luxury to instead being used by many businesses as an essential tool in their day-to-day operations.

Tracy Vo: 'This is why International Women's Day is not a tokenistic gesture'

When Perth entrepreneurs Brooke Vulinovich and Ashley Matkovic started their own businesses, they wanted to celebrate each other with other women who have taken risks and who were just out there "doing it for themselves".

GoDaddy reports surge in small digital businesses making six-figure sums

The UK saw a rise in small digital businesses earning over £100,000 last year despite ongoing economic challenges, new data reveals.

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Free Microbusiness Summit on February 24

Entrepreneurs with fewer than ten employees and future entrepreneurs are invited to the inaugural Microbusiness Summit on Saturday, February 24, 2024, from 9 a.m. to 1 p.m. at Las Vegas City Hall, 495 S. Main St.

Tammy Thompson and Alexandra Rosen: Black women lead Pittsburgh's microbusiness revival

Pittsburgh stands out as one of the fastest-growing areas for America’s smallest businesses, called microbusinesses. Microbusinesses are defined as those with a unique web domain, an active website, and most often fewer than 10 employees.

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Study: 68% of U.S. Microbusinesses owned by Black Entrepreneurs are Black Women

According to an entrepreneur survey by GoDaddy Venture Forward, which documented data from 6,000 small businesses across the United States and the United Kingdom, out of the 15% of U.S. microbusinesses owned by Black entrepreneurs in 2023, Black women-owned 68%.

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Black women-owned micro businesses increased in 2023, according to a new survey

According to the survey, 15% of micro businesses in the US were owned by Black entrepreneurs and 68% of those businesses were owned by Black women.

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Black women make up the fastest-growing group of entrepreneurs

Black women are helping close the gender gap as the fastest-growing group of entrepreneurs, according to a new report from GoDaddy’s Venture Forward research initiative.

UK entrepreneurs less confident about growth than US counterparts

UK microbusiness owners are significantly less optimistic about their national economy and individual growth prospects than US counterparts, according to a new GoDaddy study of digital/online microbusiness owners.

UK entrepreneurs less confident about growth than US counterparts, new research reveals

UK micro business owners are significantly less optimistic about their national economy and individual growth prospects than US counterparts, according to a new study of digital and online micro business owners.

Countryside business boom as almost 100,000 new rural firms launched

Nearly 100,000 small business have been launched across rural areas of the UK over the past 12 months, according to research.

3 Ways Entrepreneurs Can Leverage Alternative Funding Solutions to Meet Business Goals

At a time when inflation is on the rise and funding for microbusinesses is tight, entrepreneurs could need to find alternative funding solutions to meet their capital needs. Finding these solutions isn’t always simple.

Amid a National Microbusiness Activity Dip, Maryland and DC Boast High Marks

Despite a reputation for political and vehicular gridlock, DC and the areas ringing it – including the state just to the north – scored high marks when it came to something far more movable: microbusiness activity.

Tom York on Business: California’s Life Science Industry Grows into $400 Billion Powerhouse

San Diego, along with Austin, Denver, San Jose, San Francisco and Washington, D.C., experienced the highest microbusiness activity in the country during the last quarter of 2022...

Study: Entrepreneurship growing in Alabama

The Yellowhammer State’s economy has grown and expanded rapidly over the last few years. And, according to a new study, a large portion of that growth is coming from small businesses – the backbone of the economy.

How GoDaddy Is Supporting Entrepreneurs of All Abilities and From All Walks of Life

GoDaddy may be a domain registrar, but accessibility matters to them. Back in late April, the company released two reports, on sustainability and diversity and pay parity. As is the case...

75% of Small Business Owners Using Generative AI Tools Reported Excellent Results

Small business owners are embarking on a journey towards growth, propelled by the possibilities of generative artificial intelligence (AI).

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Main Street is Embracing A.I. Because Otherwise They Won’t Have Workers

Almost two years after the term Great Resignation was coined, many companies are still struggling to hire enough workers amid a historically tight labor market.

Guest column: A new class of Alabama entrepreneurs

Alabama experienced a post-COVID-19 boom in entrepreneurship across all demographic groups, but the trend is notably driven by rising numbers of Black- and women-led online microbusinesses

London Mayor Sadiq Khan Unveils Fresh Support Package for Start-up Sector

The capital’s tech start-ups were given a boost today after the Mayor of London unveiled a fresh package of measures to support the development of high-growth businesses.

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Alabama saw a surge in small businesses during the pandemic. These counties led the way.

Microbusinesses, defined as small businesses with 10 or fewer employees, took off in Alabama and across the nation during the pandemic.

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Hundreds of thousands of small businesses may fold this year - wiping £12bn from economy, report says

The owners of nearly one in eight microbusinesses, defined as employing fewer than 10 people, fear they will have to fold, equating to 630,000 businesses.

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Research reveals number of small and micro businesses at risk of going bust in face of rocketing costs

Around 630,000 small and micro businesses are at risk of going bust in the face of rocketing costs and pressures on consumers, according to new research. article cover photo of woman with glasses smiling, casually leaning on counter at hair salon.

GoDaddy Looks to Bolster Baltimore’s Economy by Empowering City’s Entrepreneurs

Entrepreneurship is not for the faint of heart. That’s why Empower by GoDaddy is engaging with local Baltimore entrepreneurs to equip them with the training and resources they need to start and grown their own business.

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Civic Tech Chat Episode 81: Microbusinesses

Join host Ryan Cook on Ep. 81 of Civic Tech Chat, a show that looks at the way technology, politics, and policy impacts the world around us. Guest Jeremy Hartman, VP of Venture Forward and Community Engagement at GoDaddy is interviewed to shed some light on microbusinesses, and the impact they have on the communities they’re in.

Accelerator Program Strengthening Capital Ecosystems for SMBs Led by People of Color

Black entrepreneurship is on the rise. But with Black entrepreneurship on the rise, the hurdles for ownership still remain. It’s why the NCRC has launched the MicroBiz Capital Accelerator Program.

Microbusinesses Play Increasingly Crucial Role in California

As the fifth largest economy in the world, California is home to heavyweight economic industries: Silicon Valley, the entertainment industry, agriculture, tourism, and more.

Growing The E-Commerce Pie for Microbusiness Entrepreneurs

Microbusinesses have taken local economies by storm in the US over the last couple of years. But how can these fragile entities be supported online, and what benefits do they bring to the table in their communities?

You Can’t Make Policy for What You Can’t See

As a lifelong Los Angeles Rams fan, I find it heartening that at the end of every football season the NFL analyzes its reams of data to evaluate rule changes for the coming year. The league’s leadership understands that they can no longer make decisions based on gut instinct...

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5m Brits Have More Than One Job While Double That Number is Looking for a Side Hustle

More than 5m Brits are turning to a second or even third job to beat the cost of living crisis, while another 10m are considering it, according to new data out today from insurer Royal London.

Helping Local Microbusinesses Thrive

What are “microbusinesses” and why do they matter to our economic outlook? How can state and local governments learn about and help sustain these local businesses? On this episode, Shane interviews Alex Rosen, a senior director for GoDaddy’s Venture Forward team.

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How Microbusinesses are Boosting Local Economies and Marginalized Groups

Microbusinesses, which are identified as businesses with fewer than nine employees, are increasingly lifting up local economies and traditionally underrepresented demographic groups despite their small size.

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The Rise of the Side Startup: How Remote Work Makes Side Startups Much More Possible

Remote workers are starting new businesses behind their bosses’ backs and in many cases, companies either don't care, or are willing to look the other way to retain top talent.

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5 Reasons You Should Start a Microbusiness

Studies suggest older adults do well in ventures that involve few employees. Here are five reasons why a micro business might be right for you.

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Here’s What Women’s Entrepreneurship Looks Like Around the World

The number of female entrepreneurs is increasing around the world, but many women continue to face significant obstacles to starting their own businesses.

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Microbusinesses Shake-up the Economy in a Powerful Way

While the term microbusinesses implies small, they have made a big impact on the economy.

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Half of New US Entrepreneurs Are Women, Leading a Creation Boom

Women and minorities have been fueling the boom in business creation of the past two years in the US.

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GoDaddy, mySidewalk Set to Share Micro Business Data

The domain registration giant has partnered with mySidewalk to share data from their Venture Forward platform. The data suggests microbusinesses are most concentrated in Nevada and Delaware.

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Growing Number of Britons are Launching Their Own Businesses

The number of Brits turning to 'side hustles' to generate extra cash has grown since the start of the pandemic, leading to a five-fold increase in business owners under the age of under 24.

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Sky News: Small Businesses Interview With Ben Law

Research by GoDaddy shows the number of start-up owners in the UK aged under 35 has doubled since the pandemic hit.

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Being a Steward of Data and Insights

On this episode, Robert talks about tiering data for smarter decisioning, developing intrinsic motivation in employees, and being a successful steward of data and insights.

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Microbusinesses are Key to Leveling-up Agenda

Microbusinesses are the engine of the British economy. Businesses with 10 employees or fewer make up 96% of companies in the UK, so when they thrive, we all do.

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49% Increase in Side Hustles as Brits Contend with Rising Cost of Living

New data from GoDaddy Inc., shows that the number of ‘side hustles’ has grown by almost half in the past two years as Brits contend with the rising cost of living.

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GoDaddy Showcases Microbusiness Resiliency Post-Pandemic

GoDaddy Inc, the company that empowers everyday entrepreneurs, announced the launch of a new video series, "This is Where We Stand."

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San Diego Ranked No. 1 in Women-Owned Microbusiness Starts Over the Past Year

The pandemic has taken a toll on small businesses nationwide, but a new study shows there has also been a rise in entrepreneurship and micro-businesses.

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A Small World: Will Micro-Businesses Help Level Britain’s Uneven Economy?

Can Micro-businesses help level the uneven U.K. economy? A new report from GoDaddy suggests they can but there is a potential problem. As things stand, the density of small companies tends to be greatest in already prosperous regions.

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Yorkshire has Highest Proportion of Microbusiness Owners From Disadvantaged Areas, According to Study

Yorkshire has the highest proportion of microbusiness owners from economically disadvantaged areas, according to a new study.

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Black Entrepreneurship on the Rise, New Study Reveals

New research has revealed that entrepreneurship is on the rise, and especially so amongst Black Americans.

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How the Great Resignation is driving a boom in startups from more diverse founders

The great resignation is creating more startups. New business registrations have hit record highs during the pandemic. People from more diverse backgrounds are opting to set up on their own.

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Entrepreneurship surged during the pandemic. Here are some tips for taking the plunge.

Experts share best practices for starting and sustaining a small business in 2022.

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A Mayor Makes the Case for Investing in Micro-Businesses

The smallest U.S. enterprises became more numerous during the pandemic. Oklahoma City Mayor David Holt says cities need to start paying attention.

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U.S. Conference of Mayors Winter Meeting: Los Angeles Mayor Garcetti and Others

The U.S. Conference of Mayors held a session on city priorities and economic development during its winter meeting in Washington, D.C. Los Angeles Mayor Eric Garcetti (D) gave keynote remarks, addressing the challenges cities face, infrastructure, and community investment.

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Miami is a microbusiness powerhouse, research from GoDaddy confirms

Small businesses hold an important place in the American psyche. Startup founders are particularly vocal proponents of the dream to grow an idea into the next big thing. According to new research from Venture Forward...

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Women entrepreneurs drive online microbusiness growth

Women are responsible for more than half of online microbusinesses started in the U.S. since the onset of the pandemic.

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Report: Black-Women Online Microbusiness Owners Are Optimistic About Growth During The Pandemic

Despite the devastating impact the pandemic has had on small businesses around the world, a new report says Black-owned micro-businesses (sole proprietorships with no more than two employees) that operate online have confidence that they will be extremely successful. In even better news, Black women are leading the pack.

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More people are launching small businesses. Here are the best places to start.

The best place to start a business is Raleigh, North Carolina — at least according to a new study by LendingTree. The company crunched the numbers around tax environments, business survival rate, the education levels...

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GoDaddy Observes World Mental Health Day with Profile Featuring Entrepreneur and Mental Health Advocate, Thea Monyeé

“For years I never came at it from the empowered position of being an entrepreneur,” Thea says. “The website was my way of starting to test the waters and build a side business.”

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3 ways business owners can avoid supply chain shortages and lock in holiday-season profits

Up to 74% of retailers say the holiday shopping season is a cash cow for their businesses. A retail expert shares how to avoid shortages this year.

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Millions of Americans got stimulus checks. Many used them to start small businesses.

Stimulus checks fueled a surge in microbusinesses.

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‘Small but mighty’: Microbusinesses are unsung heroes of Baltimore’s economy

Baltimore may have a hidden economic talent: microbusinesses. The metro area has 192,000 online microbusinesses, with 32,500 in the city limits itself.

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Micro-businesses can play an important role in economic growth: Milken Institute

The venture recommends that such businesses assume a more prominent position in local policy discussions as metro areas recover from the COVID-19 pandemic.

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Microbusinesses Power Local Economies And Provide Women With Entrepreneurial Openings

It’s often said that what gets measured, gets managed. A new report by GoDaddy Venture Forward measuring microbusinesses reveals they are a powerful “hidden” economy in America that deserves attention.

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4 cities show how to boost Black entrepreneurship and help close the racial wealth gap

Chattanooga's fast, affordable internet access and Tulsa's decreasing the cost of living are blueprints for supporting Black business owners.

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How to boost the ROI on Biden’s $100 billion broadband plan

One of the biggest ticket items in the Biden administration’s infrastructure proposal is $100 billion to bring affordable broadband internet connectivity to the 30 million Americans who don’t have it.

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GoDaddy CEO: The second round of PPP loans will help the smallest businesses. But more needs to be done

When the federal government announced the Payroll Protection Program a few months after the pandemic began in 2020, many microbusiness owners -- those with just one to 10 employees -- assumed...

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The Hill's Coronavirus Report: GoDaddy CEO Aman Bhutani says DC policymakers need to do more to support ventures and 'solo-preneurs'; Federal unemployment benefits expire as coronavirus deal-making deadlocks

GoDaddy CEO Aman Bhutani says DC policymakers need to see microbusiness data and do more to support ventures and “solo-preneurs,” says getting more skills and training support into economy and minority communities now could be transformative.

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New Study: Microbusinesses Play Unsung Role In Economic Rebound

Microbusinesses are on the front lines of helping local economies recover from the job losses and business interruptions of the COVID-19 crisis, according to new research from Venture Forward, a multi-year research project at GoDaddy.

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Microbusinesses could be the key to surviving the COVID-19 recession

People’s online microbusinesses and side hustles might be helping their hometowns’ resilience during the COVID-19 pandemic, a new study by the web-hosting company GoDaddy suggests.

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GoDaddy CEO: Small businesses have pivoted and adapted during the coronavirus pandemic

To GoDaddy CEO Aman Bhutani, there are glimmers of hope starting to emerge in a small business community shaken to its core by the coronavirus pandemic.

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Tiny Digital Businesses Play Key Role in Local Economies, Study Says

In the vast ocean of modern online commerce, Candis Jones, who designs and makes women’s jewelry, is a minnow.

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Online Microbusinesses Lower Local Unemployment, Says GoDaddy and UCLA Research

Entrepreneurship is booming, and online microbusinesses create jobs and lower unemployment rates across the U.S., according to new research from GoDaddy and UCLA Anderson Forecast.

Black women helping close the gender gap as the fastest growing group of entrepreneurs

According to a new report from GoDaddy's Venture Forward research initiative, Black women remain the fastest-growing group of entrepreneurs, more than doubling since August 2019.

UK entrepreneurs less confident about growth than US counterparts, GoDaddy reveals

UK microbusiness owners are significantly less optimistic about their national economy and individual growth prospects than US counterparts, according to a new GoDaddy study of digital/online microbusiness owners.

American Dream Defined by Comfort, Happiness and Freedom, Say Small Business Owners in GoDaddy Study

New survey results from GoDaddy (NYSE: GDDY), the company that helps entrepreneurs thrive, show that almost three-quarters (74%) of U.S. small business owners say their perception of the American Dream has changed.

GoDaddy & UCLA Research Reveals a Single Microbusiness Creates Nearly 7 Local Jobs

The Q4 2022 Microbusiness Activity Index Report shows that overall microbusiness activity declined slightly after peaking in April 2022, and a single microbusiness now creates nearly 7 local jobs. The full report is now available for download on the Venture Forward site.

Small Business owners beginning to turn to AI for help with everyday tasks: GoDaddy study

Small business owners recognize the vast potential of generative artificial intelligence to help them grow and some have started using it, yet many are hesitant about how best to use it.

Entrepreneurship in Alabama at All-Time High

Small business entrepreneurship is healthy in Alabama, according to an analysis of websites registered with a popular web hosting platform.

GoDaddy Launches Microbusiness Data Hub, Showcasing Data from More Than 20 Million Microbusinesses Across the United States and Great Britain

The Microbusiness Data Hub offers first-of-its-kind data and insights for use by policymakers and academics.

GoDaddy and UCLA Anderson Forecast Microbusiness Activity Index Update for First Quarter 2022

The Q1 2022 Microbusiness Activity Report analysis shows the level of microbusiness activity continues to remain strong and at a similar level as to the fourth quarter of 2021.

GoDaddy's Venture Forward Collaborates with mySidewalk to Produce Powerful Economic Insights

Venture Forward partnered with mySidewalk to launch an online tool that gives local and regional policymakers in the U.S. unprecedented access to information on the economic impact of over 20 million microbusinesses.

GoDaddy Showcases Microbusiness Resiliency Post-Pandemic

GoDaddy's Venture Forward launched a new video series, "This is Where We Stand," featuring stories from microbusinesses across the country who adapted, pivoted and pushed forward even when the odds were against them.

Venture Forward Partners with UCLA Anderson Forecast to Study Online Microbusinesses and Local Economies

UCLA Anderson Forecast uses GoDaddy's Venture Forward data to develop first-of-its-kind index of microbusiness activity.

GoDaddy Venture Forward Partners with Mastercard's City Possible Initiative

Partnership designed to foster inclusive entrepreneurship and economic development across the country.

GoDaddy Introduces Venture Forward, A Multi-Year Research Project that Uncovers the Impact Microbusinesses have on America's Economy and Communities

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