2024 Guide to Mother’s Day Marketing & sales for Online Stores

15 min read
Brenda Barron

As the scent of spring fills the air, signaling the approach of Mother's Day, it's the perfect moment to dive into the world of Mother's Day marketing for your eCommerce site. Renowned as the third-largest retail holiday by the National Retail Federation, Mother's Day opens a realm of opportunities for businesses to celebrate not just mothers, but all the influential women in our lives - be it wives, girlfriends, sisters, or daughters.

Mothers Day Sales Chart

This season, amidst the blossoming flowers, lies the potential for your store to blossom too, welcoming an influx of traffic, sales, and the chance to offer truly amazing gifts. With the landscape of Mother's Day marketing ever-evolving, our guide is designed to navigate you through the latest strategies and insights. From leveraging user-generated content to hosting memorable events, we're here to ensure your online store not only participates in the action but stands out. Join us as we unfold the secrets to preparing your store for a successful Mother's Day, ensuring it's a celebration not just for families, but for your business too.

How do businesses celebrate Mother's Day?

You are probably wondering, how can a business celebrate mother’s day. Businesses can celebrate Mother's Day in various ways, including:

  • Offering exclusive gift ideas for the best mother’s day gift. Bestseller options include skincare products, home decor, wallets, mattresses, and Kindle devices. Create gift boxes or curated sets to make shopping easier.
  • Partnering with famous brands like Kate Spade and Saks to offer high-quality and luxurious products.
  • Celebrating all mother figures by promoting gifts for grandmothers, aunts, and other maternal figures.
  • Running a limited-time promotion or flash sale for Mother's Day.
Mother's day sales 2023

I will share some insights into how businesses can effectively market for Mother's Day and help shoppers pick the perfect gift. Let's explore the following topics:

14 tips for effective mother's day marketing in your online store

The following tips will help you organize your products to highlight relevant categories for Mother’s Day sales, build buzz drive traffic from social media, and track your stats so you can analyze your success.

  1. Highlight relevant products.
  2. Update product descriptions.
  3. Evaluate shipping and returns policies.
  4. Check upsells and cross-sells.
  5. Create a Mother’s Day gift special incentive.
  6. Test the checkout process.
  7. Test the rest of the site.
  8. Install Google Analytics.
  9. Start marketing.
  10. Hosting Simple Events
  11. Leveraging User-Generated Content
  12. Offering a Variety of Gifts for All Mothers
  13. Creating a Mother's Day Email Marketing Campaign
  14. Utilizing Social Media for Engagement and Sales

Ready to get your eCommerce website prepped for more Mother’s Day sales? Let’s go!

1. Highlight relevant products

Go through your store’s inventory and note the products that would qualify as Mother’s Day gifts to shoppers. You can create a special category for those products or tag them as Mother’s Day gifts. Then, you can feature the category or the tag on your home page, which makes it easy for online shoppers to browse the products and make purchases.

2. Update product descriptions

Appealing product descriptions can play a huge role on your conversion rate, so now is a good time to go through your product descriptions and spice up the copy to make it more relevant for Mother’s Day sales.

Make sure the copy accurately describes the products and highlights the benefits to show how considering and thoughtful gifts they represent.

Evaluate product photos and consider updating them or adding a video of them in use as a reference. You’ll also want to ensure that product reviews are easy to spot as they can build trust with new buyers.

3. Evaluate shipping and returns policies

Shipping and return policies should always be kept up to date — but this is even more important during major holidays when getting the product shipped and delivered on time is crucial.

Not only is it important to make sure your policies are up to date and easy to find, you’ll also want to go through your records and see if you’ve had any customer complaints about the shipping process.

If your customers aren’t happy with a particular shipping company, now would be a good time to change them. If you had no complaints, get in touch with them and double-check their estimated delivery times for Mother’s Day to ensure your customers won’t have any issues.

When it comes to your return policy, evaluate the return time frame, as well as details such as who is responsible for shipping costs in case of a return and then update accordingly.

4. Check upsells and cross-sells

It’s a good idea to use this time to go through individual product pages and see what shows up as related and recommended products. You’ll want to make sure that the products are in line with the main product to increase the chances of a successful upsell and cross-sell. Double-check categories that are selected and consider updating them to better reflect the upcoming holiday.

It’s easy to make your product pages shine with GoDaddy E-Store. You can add up to 1,500 products, with up to 10 images per product — and manage your entire inventory with just a few clicks.

5. Create a Mother’s Day special incentive

Creating a special incentive for Mother’s Day can increase the number of sales your store will make. A promotional banner at the top that counts down ‘til Mother’s Day is a great way to introduce urgency, especially when you pair it with a limited-time incentive or the latest mother's day deals.

It could say the hottest Dubai deals or DSF final sale deals. Make a big deal for a big day.

You can offer a special discount code and give it a catchy name, like use code SAVE25MDAY or code mothersday. Try to offer free shipping, or even free next-day delivery to encourage buyers to make a decision and boost your sales in the process.

Try and include seasonal products like spring wardrobe, maybe home decor gifts, or mom-themed jewelry. Make sure you stress the fact that your products represent unique mother's day gifts

Related: How to use discount coupons to increase your eCommerce sales

6. Test the checkout process

Once you’ve updated your product descriptions and policies and created a special incentive, it’s time to test your checkout process.

The checkout page is one of the most important pages on your site, and if it’s too complicated or too long, you risk losing buyers due to cart abandonment.

You’ll want to make sure your checkout process is straightforward and easy to complete, without asking for unnecessary details.

7. Test the rest of your site

Even though the checkout process is a crucial part of the buyer’s journey, that doesn’t mean you should ignore the rest of your site. Take a few minutes to test the rest of your site using a tool like Google Pagespeed Insights or Pingdom Tools to make sure your site loads fast. According to Kissmetrics, a slow-loading website can negatively impact your conversion rates.

Mothers Day Sales Locust

You can also use a service like Locust to see how your site will perform during a large influx of traffic. If you experience downtime or if your website slows down considerably, it might be a good time to upgrade your business hosting plan.

8. Install Google Analytics

Another important step is to install Google Analytics on your site if you haven’t already. Doing so will allow you to gain insight into your site visitor behavior and show you where exactly the conversion happens, which products are the most popular, and much more. If you already have Google Analytics installed, consider setting up new conversion goals for the Mother’s Day sales period so you can see exactly how your store performed and create an even better conversion funnel for next year.

9. Start marketing

Now that your store is prepped for Mother’s Day sales, the last tip is to start your marketing and promotion. Use your social media accounts to advertise Mother’s Day products and the incentive you have created and don’t forget to send a promotional email to your list.

10. Hosting Simple Events

Hosting simple events is a powerful mother’s day marketing strategy that can significantly enhance customer engagement and drive sales. By organizing events such as DIY workshops, mother-daughter photo shoots, or even virtual meet-ups with influencers, businesses can create memorable experiences that resonate with their customer base. These events not only celebrate the essence of Mother’s Day but also provide a platform for showcasing new products or services. Incorporating a countdown to the event on your website and social media platforms can build anticipation, while offering exclusive deals or mother’s day-themed giveaways during the event can further incentivize participation. Remember, the goal is to foster a sense of community and brand awareness, making your business a go-to destination for Mother’s Day and beyond.

11. Leveraging User-Generated Content

In the realm of digital marketing, leveraging user-generated content (UGC) is a game-changer for mother’s day marketing campaigns. Encouraging customers to share their own stories, reviews, or photos related to your products or services not only builds trust but also enriches your content marketing strategy. For Mother’s Day, consider running a hashtag campaign where customers can post their mother’s day messages or photos using your products with a specific hashtag. This not only amplifies your brand’s visibility but also showcases real-life applications of your offerings. Highlighting these stories in your marketing materials, such as email marketing campaigns or on your website, can significantly enhance your brand’s authenticity and connect with your audience on a personal level.

12. Offering a Variety of Gifts for All Mothers

A successful mother’s day marketing strategy involves recognizing the diversity among mothers and offering a variety of gifts that cater to every type of mom. From the new mom to the grandmother, each has unique preferences and interests. Curating gift guides that segment gifts according to the type of mom can simplify the shopping process for your customers and enhance their experience. Whether it’s skincare products for the beauty enthusiast or gardening kits for the green thumb, personalized recommendations can make a big difference. Incorporating quizzes on your website to help shoppers find the perfect gift or sending out mother’s day-themed email marketing campaigns with curated selections can significantly boost your sales while ensuring a wider appeal.

13. Creating a Mother's Day Email Marketing Campaign

Email marketing remains one of the most effective tools in a digital marketer’s arsenal, especially for mother’s day marketing campaigns. Crafting a mother’s day email campaign requires thoughtful copywriting that resonates with your audience and highlights the uniqueness of your offerings. Start with compelling subject lines that capture attention, such as “Make Her Day Special with Our Mother’s Day Guide” or “Last Chance to Find the Perfect Mother’s Day Gift!” Incorporate beautiful visuals, tutorials, and direct links to mother’s day gift guides or new products. Personalization can significantly increase engagement, so segment your email list to send more targeted messages. Don’t forget to include a clear call-to-action, whether it’s to shop now, participate in a mother’s day giveaway, or read more about your mother’s day marketing ideas on your blog.

14. Utilizing Social Media for Engagement and Sales

Social media platforms are invaluable for amplifying your mother’s day marketing campaigns. Utilize platforms like Instagram, Facebook, and LinkedIn to engage with your audience through compelling content that celebrates mothers. Share happy mother’s day messages, behind-the-scenes content of your team preparing for the day, and user-generated content to build a community around your brand. Running a mother’s day giveaway on social media can increase your reach, grow your email list, and boost engagement. Use targeted hashtags to increase visibility and consider partnering with influencers to reach a broader audience. Additionally, social media ads with strong copywriting and visuals can target specific demographics, driving traffic to your site and increasing sales. Remember, consistency is key, so maintain an active presence leading up to Mother’s Day to maximize your marketing efforts.

Frequently asked questions (FAQs):

Some answers to your frequently asked questions:

How do you market for Mother's Day?

Mother's Day is a great opportunity for retailers to boost sales and attract new customers. To effectively market for this special day, businesses can:

  • Create a dedicated landing page for Mother's Day gift ideas and promotions, featuring select items, gift sets, and limited edition products.
  • Offer special Mother's Day deals, such as sitewide discounts, gift cards, and free gifts with purchase. Use promo codes, coupons, and discount codes to incentivize shoppers to checkout.
  • Collaborate with social media influencers to promote gift ideas and drive traffic to the site. Share last-minute gift ideas and encourage customers to shop for mother’s day gifts at home.
  • Run a giveaway campaign on social media or host a pop-up event to generate buzz and attract customers. Use templates to design visually appealing social media posts and email newsletters.
  • Utilize SEO techniques to increase the visibility of your Mother's Day promotion on search engines.

Designing beautiful coupons without design experience is easy with the GoDaddy studio. It offers thousands of customizable templates, and what makes it even better is that it is free to use and comes pre-installed with the GoDaddy e-store.

What are the best-selling items?

The best-selling items for Mother's Day include:

  • Skincare products, such as moisturizers, facial masks, and serums, as they make great gifts for mothers who love to pamper themselves.
  • Home decor items, like candles, picture frames, and throw pillows, which can add a personal touch to any living space.
  • Wallets, handbags, and jewelry are popular choices for mothers who love fashion and accessories.
  • Mattresses and bedding sets are great gifts for mothers who prioritize sleep and comfort.
  • Amazon gift cards or gift codes are perfect for last-minute shoppers who need a great gift option quickly.

When should I start marketing for Mother's Day?

Start marketing for Mother's Day at least 4-6 weeks in advance. This timeframe allows you to build anticipation through email and SMS campaigns, similar to strategies used for Valentine’s Day. Early marketing ensures your message resonates with your audience, giving them ample time to make purchases.

How is Mother's Day a selling point for brands?

Mother's Day is a significant selling point for brands as it taps into the emotional connection between consumers and their mothers or mother figures. By offering thoughtful gifts, from greeting cards to personalized items, brands can enhance their appeal and drive sales, leveraging the day's sentimentality to connect with their audience.

Who is the target audience for Mother's Day?

The target audience for Mother's Day extends beyond just sons and daughters; it includes spouses, friends, and relatives looking to honor the maternal figures in their lives. Small businesses and nonprofits can also target this wider audience with marketing tips that emphasize the universal appreciation for mothers, increasing their customer base.

How do I advertise my Mother's Day gift?

Advertise your Mother's Day gift by utilizing a mix of digital marketing strategies, including targeted email campaigns, engaging SMS messages, and social media ads. Highlight the uniqueness of your offerings, such as exclusive greeting cards or gift bundles, and consider special promotions to attract more customers.

What sells most for Mother's Day?

For Mother's Day, traditional gifts like greeting cards, flowers, and jewelry continue to be top sellers. However, personalized gifts and experiences are gaining popularity. Small businesses can capitalize on this trend by offering customized items or partnering with nonprofits for meaningful gifts, catering to the desire for unique and thoughtful presents.

Final thoughts

This special day, celebrated with much love and gratitude across the globe, offers a unique opportunity for businesses to connect with their customers through thoughtful Mother's Day marketing strategies. From hosting memorable events to leveraging the power of user-generated content, and from offering a diverse range of gifts to crafting engaging email marketing campaigns, there's a plethora of ways to make your mark this Mother's Day. Utilizing social media for enhanced engagement and sales can further amplify your efforts, ensuring your message reaches the heart of every potential buyer.

As we've explored various strategies to prepare your online store for the Mother's Day rush, it's clear that the key to success lies in early preparation, creativity, and a deep understanding of your target audience. Whether you're a small business looking to grow your customer base or a seasoned retailer aiming to boost sales, Mother's Day presents an invaluable opportunity to showcase your brand's value and commitment to celebrating the incredible women in our lives.

In conclusion, Mother's Day is not just a day for expressing love and appreciation; it's a significant retail holiday that, with the right marketing approach, can significantly benefit your business. As you embark on this journey to captivate the hearts of your customers and make this Mother's Day unforgettable, remember that a robust online presence is crucial. And what better way to build or enhance your eCommerce site than with GoDaddy? With user-friendly tools, comprehensive support, and a suite of services designed to elevate your online store, GoDaddy is here to help you succeed. So, take the first step towards making this Mother's Day a resounding success for your business.

Build your online store with GoDaddy today, and start creating something amazing.