GoDaddy Survey Finds Over 50% of UAE Businesses Plan to Enhance Social and Digital Presence in 2022

2 min read
Adem Asha

GoDaddy the company that empowers everyday entrepreneurs around the world, announced the results of its MENA Survey 2021 where nearly half of UAE businesses surveyed said that they plan to enhance their social and digital presence and online sales activity in 2022.

GoDaddy had tasked market research and data analytics company, YouGov, to conduct the survey between founders, owners and CEOs of small businesses as part of a region-wide survey encompassing the UAE, KSA and Egypt across cities. The survey was conducted by way of online interviews and structured quantitative questionnaires administered in both English and Arabic

Conducted in October 2021, the annual topline report spanned over 800 respondents and examined the effects the global pandemic has had on entrepreneurs and small business owners in the UAE.

The research also states that around half of respondents in the UAE have built their website with the help of an external supplier or professional.

Selina Bieber, General Manager, MENA, GoDaddy stated that:

“With the positive increase in digitalization among UAE small businesses as reported in the MENA Survey 2021, GoDaddy is dedicated to driving the success of small businesses with their online growth and expansion. We are here to support with the necessary tools and resources for website creation, ecommerce stores and digital marketing tools and by leveraging GoDaddy’s in-depth knowledge and experience, to help business growth

After nearly two years of operating within a global pandemic, small businesses and companies across the region weathered the storm with varying degrees of success. Result from the regional GoDaddy MENA Survey 2021 indicate a promising future for entrepreneurs despite a global pandemic.

Results of the GoDaddy survey in the MENA region

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online and in-person. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services and manage their work through e-stores. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.

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