Are you eager to launch your own successful online business in the UAE but uncertain which products will skyrocket in demand next year? The UAE’s booming e-commerce scene presents a golden opportunity for savvy entrepreneurs to tap into lucrative markets, but identifying which products are trending can make all the difference between thriving and barely surviving.
Identifying the best-selling products to sell online is a crucial step in establishing a profitable e-commerce business. With countless product ideas available across a multitude of industries, deciding on the perfect product to sell can be a daunting task. This guide will delve into the benefits of launching an online store, the top trending products to sell online backed by the latest and how to gain a competitive edge over other online retailers.
Why launch an online business in the UAE?
The United Arab Emirates is at the forefront of digital transformation in the Middle East, with e-commerce sales projected to surpass $27 billion by 2025. Factors fuelling this growth include a tech-savvy population, high internet penetration (over 99%), and a thriving expatriate community with diverse tastes.
E-commerce businesses offer entrepreneurs the opportunity to build a brand with relatively low barriers to entry. Unlike a physical store that requires rent, permits and licenses, you can start selling online in less than 30 days from your home office. All you need to do to launch an e-commerce storefront is:
- Choose the high-quality, new product(s) you want to sell.
- Purchase a domain and set up web hosting for your online store.
- Create your ecommerce website using trendy templates.
- Set up an online payment provider and fulfillment.
- Add engaging content and market your brand using tools like Google Ads and TikTok.
The amount of work needed to launch an e-commerce store will depend on many factors, but it is generally easier to launch an online store than a physical business.
GoDaddy E-Store offers a free SSL certificate and free web hosting. Sell everywhere and manage anywhere.
The flexibility of online marketplaces is also enticing to many entrepreneurs. You can reach a much larger target market online than with a brick-and-mortar location. This means you can grow your online sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business.
Exploring diverse e-commerce opportunities
In the realm of ecommerce, business ideas are as diverse as the potential customers they serve. From dropshipping products like trendy leggings and t-shirts to selling niche products such as unique home decor items and durable water bottles, the possibilities are endless.
Platforms like Etsy have made it easier than ever to sell handmade or vintage items, while the use of hashtags and influencer marketing can significantly boost your brand's visibility. It's important to consider the profit margin of your top-selling items and ensure they align with your overall business strategy. Remember, the durability of your products can greatly influence customer satisfaction and repeat business.
How did we identify trend products in the UAE for 2025?
1. Criteria for product selection
We focused on products that show rising search interest, growing sales on UAE platforms, and are well-suited to local preferences. Sustainability, innovation, and cultural fit were key factors.
2. Analysis of market data and search trends
Utilizing Google Trends, Amazon.ae bestsellers, Noon trending categories, and regional industry reports, we identified products with explosive growth potential. Social media trend analysis (hashtags, influencer posts) further validated product choices.
3. Insights from local and global e-commerce platforms
We cross-referenced UAE-specific trends with global e-commerce movements, ensuring each product pick is both locally validated and globally relevant.
Best trending products to sell online in the UAE in 2025
There is no definitive list of the best products to sell online and make money online in the UAE. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, here are some popular products to sell on the internet and why you should consider them for your ecommerce site.
- Electronics
- Fashion and Beauty products
- Home appliances
- Food
- Baby products
- Car accessories
- Furniture
- Health items
- Footwears
- Perfumes
Let’s dive right into them, shall we?
1. Electronics
Global Search Growth: 35.2% (YoY)
Price range: $50 to $2000+
Global Monthly Search Volume: 2.2M-22M
UAE Monthly Search Volume: 22k-220k
Suppliers: Samsung, Apple, Sony, Canon, Microsoft
What are they?
Electronics (including smartphones, computers, cameras, video game consoles, and other devices) encompass a wide range of devices that have become integral to our daily lives. This trending product category includes cell phones, computers, cameras, video game consoles, and other devices. These items are always in high demand due to constant technological advancements and the need for connectivity and entertainment.
Smartphones, wireless earbuds, and smartwatches remain perennial favorites. The appetite for the latest tech is insatiable, especially among youth and expats.
2. Modest fashion and halal beauty products
Global Search Growth: 28.5% (YoY)
Price range: $10 to $500+
Global Monthly Search Volume: 3.1M-30.1M
UAE Monthly Search Volume: 4K-40K
Suppliers: Zara, H&M, Sephora, MAC, Chanel
What are they?
Fashion and beauty products encompass a wide range of items including clothing, accessories, makeup, skincare, and haircare products. These trending products are always in high demand as individuals express their personal style and take care of their appearance. The industry is constantly evolving with new trends and innovative products.
Demand for halal-certified beauty and personal care items is surging, thanks to a growing awareness of ingredient transparency. Natural skincare, cruelty-free makeup, and beard oils are especially popular.
Modest fashion (abayas, hijabs, and kaftans) combined with fashion tech (wearable tech, smart fabrics) is a winning combination. The UAE’s diverse population embraces both traditional and futuristic styles.
3. Home appliances
Global Search Growth: 30.1% (YoY)
Price range: $50 to $1000+
Global Monthly Search Volume: 1.4M-14M
UAE Monthly Search Volume: 14K-141K
Suppliers: Samsung, LG, Whirlpool, Philips, Bosch
What are they?
Home appliances are electrical or mechanical machines that assist in household functions such as cooking, cleaning, or food preservation. From refrigerators to vacuum cleaners, these trending products are essential for maintaining a comfortable and efficient home. The demand for these products is steady, with peaks during certain seasons and sales events.
4. Premium dates, honey, and gourmet foods
Global Search Growth: 22.3% (YoY)
Price range: $5 to $100+
Global Monthly Search Volume: 2.1M-20.1M
UAE Monthly Search Volume: 20K-200K
Suppliers: Carrefour, Spinneys, Lulu Hypermarket, Union Coop
What is it?
Food items encompass a wide range of products from fresh produce to packaged goods. With the rise of online grocery shopping, consumers are increasingly turning to the internet to purchase their food items. This includes everything from daily essentials to gourmet ingredients and specialty items.
Food gifting is integral to Emirati culture. Premium dates, local honey, and gourmet snacks enjoy year-round demand, peaking during Ramadan and Eid.
5. Baby products
Global Search Growth: 27.5% (YoY)
Price range: $10 to $300+
Global Monthly Search Volume: 1.3M-13M
UAE Monthly Search Volume: 13K-131K
Suppliers: Pampers, Johnson & Johnson, Chicco, Mothercare
What are they?
Baby products include a wide range of items designed for the care and comfort of infants and toddlers. This includes everything from diapers and baby food to strollers and toys. These great trending products are always in high demand as parents strive to provide the best for their little ones.
6. Car accessories
Global Search Growth: 24.7% (YoY)
Price range: $10 to $500+
Global Monthly Search Volume: 220K-2.2M
UAE Monthly Search Volume: 2.2K-22K
Suppliers: AutoZone, Carrefour, Amazon, eBay
What are they?
Car accessories are some of the most popular products to sell online, they include a wide range of products designed to enhance the functionality, comfort, and aesthetic appeal of vehicles. This can include everything from seat covers and floor mats to GPS systems and car organizers. With the popularity of personalizing and maintaining vehicles, these products are always in demand.
7. Furniture
Global Search Growth: 31.8% (YoY)
Price range: $50 to $2000+
Global Monthly Search Volume: 3.2M-32M
UAE Monthly Search Volume: 32K-320K
Suppliers: IKEA, Home Centre, Pan Emirates, United Furniture
What is it?
Furniture includes items like sofas, beds, tables, and chairs that are used to make spaces comfortable and functional. They are essential for homes, offices, and other establishments. With the rise of online shopping, consumers are increasingly turning to the internet to purchase their furniture items.
8. Health items
Global Search Growth: 29.1% (YoY)
Price range: $10 to $200+
Global Monthly Search Volume: 310K-3.1M
UAE Monthly Search Volume: 3.1K-31K
Suppliers: Holland & Barrett, Life Pharmacy, Boots, Amazon
What are they?
Health items encompass a wide range of products designed to promote and maintain good health. This includes everything from vitamins and supplements to fitness equipment and health monitors. With a growing focus on health and wellness, these products are in high demand.
9. Footwear
Global Search Growth: 26.4% (YoY)
Price range: $20 to $500+
Global Monthly Search Volume: 210K-2.1M
UAE Monthly Search Volume: 1.3K-12K
Suppliers: Nike, Adidas, Skechers, Clarks, Aldo
What is it?
Footwear includes a variety of shoes designed for different activities and occasions. This can range from athletic shoes for sports to formal shoes for business meetings or special events. With the rise of online shopping, consumers are increasingly turning to the internet to purchase their footwear.
10. Perfumes
Global Search Growth: 21.7% (YoY)
Price range: $20 to $300+
Global Monthly Search Volume: 1.3M-13M
UAE Monthly Search Volume: 13K-130K
Suppliers: Chanel, Dior, Gucci, Dolce & Gabbana, Versace
What are they?
Perfumes are fragrances created with a mixture of essential oils or aroma compounds, fixatives, and solvents. They are used to provide a pleasant scent or to mask unpleasant odors. Perfumes are a popular choice for personal use and as gifts, making them a high-demand product online.
Top 10 trending products in the UAE: conclusion
Creating a successful ecommerce store is largely connected to what you choose to offer. Use this information as a starting guide for determining the best products to sell online, but ultimately you should pick something you believe in and are passionate about.
Are you ready to start selling online? Check out the video below and see how simple it is with GoDaddy Online Store:
Frequently Asked Questions (FAQ) about popular products to sell online in the UAE
Here are a few answers to your frequently asked questions:
1. How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by dropshipping goods, which requires partnering with other brands and manufacturers like AliExpress.
2. Who is going to purchase your trending product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their target audience.
3. Is the trending product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
4. What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, based on longer-term events and observations, some products that may be in high demand right now include:
- Personal Protective Equipment (PPE), such as face masks and hand sanitizers, as fear of the COVID-19 pandemic remains.
- Home fitness equipment and workout gear, due to the increased interest in home workouts.
- Home office equipment, such as monitors, desks, and ergonomic chairs, as many people continue to work from home.
- Electronic gadgets, such as smartwatches, tablets, laptops, and gaming consoles.
- Cleaning and household supplies as people continue to maintain high levels of cleanliness.
How can I find trending products?
By looking at what people are searching online, you can glean insights into trending products. Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news. Keyword planning tools can also show search volume for a particular product or term.
What is the most bought item ever?
According to multiple sources, the Sony PlayStation is the most-bought item ever, with more than 344 million units sold. In second place is Lipitor, a cholesterol medication, but sales fell after its patent expired.
Editor's Note: This article was updated on December 19, 2024. and June 27, 2025
