Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products in Singapore to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
Disclaimer: All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
Best trending products to sell online in Singapore in 2025
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are in Singapore to sell this year based on YoY growth and search volume from May 2023 to May 2024. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Mobile Phone Case
Global Search Growth: 500% (YoY)
Price range: SGD 6 to SGD 90
Monthly Search Volume: 8.1K
What is it?
Mobile phone cases are specifically crafted to safeguard your device from harm. The stylish and aesthetically pleasing mobile back covers are in high demand.
2. Sunscreen
Global Search Growth: 137% (YoY)
Price range: SGD 19 to SGD 70
Monthly Search Volume: 1M
Suppliers: Amazon, Sephora, Watsons
What is it?
To prevent skin damage from the sun, sunscreen is a must-have skincare item. When used properly, broad-spectrum sunscreens with SPF 15 or above may help prevent skin cancer and premature aging.
3. Portable Blender
Global Search Growth: 104% (YoY)
Price range: SGD 13 to SGD 39
Monthly Search Volume: 74K
Suppliers: Amazon, Lazada, eBay, Shopee
What is it?
A portable blender is perfect for making a smoothie (for one or two servings) and taking it with you wherever you go. This type of blender can make smoothies and shakes without an electrical outlet. It is a good investment for anyone who spends a lot of time outdoors, go camping, or drives a lot and want to prepare smoothies on the go without much hassle.
4. Night Moisturizer
Global Search Growth: 4400% (YoY)
Price range: SGD 16 to SGD 500+
Monthly Search Volume: 6.6K
Suppliers: Amazon, Sephora, Clarins
What is it?
Night moisturizers are the best way to calm and soothe your skin as you sleep. It also reduces redness and irritation throughout the night. Sleeping with one of these moisturizers can let your skin's natural regeneration processes continue, resulting in a more even complexion in the morning.
5. Tumbler
Global Search Growth: 30% (YoY)
Price range: SGD 15 to SGD 47+
Monthly Search Volume: 450K
What is it?
Tumblers are a kind of vacuum-insulated cylindrical drinkware that comes in a variety of qualities from stainless steel to plastic. It also features a straw opening. To carry and enjoy drinks while on the go, most people use tumblers.
6. Retinol Eye Cream
Global Search Growth: 5300% (YoY)
Price range: SGD 30 to SGD 250+
Monthly Search Volume: 60.5K
What is it?
Retinol eye cream can help reduce the under-eye dark circles caused by pigmentation. This cream increases the production of collagen and elastin and strengthens the skin's structure and thickness. The retinol eye cream is made of lightweight composition and can be used on a regular basis. As an added bonus, retinol can also lessen the look of fine lines and wrinkles.
7. Protein Bar
Global Search Growth: 103% (YoY)
Price range: SGD 14 to SGD 58
Monthly Search Volume: 368K
Suppliers: Amazon, Lazada, eBay
What is it?
A protein bar is a tasty and easy snack. Thanks to their nutritional value, these snacks have quickly become essential for those who are always on the go. These bars are a popular choice among athletes, bodybuilders, and anyone trying to increase their protein consumption. Ingredients such as whey, soy, and pea protein are common in these bars.
8. Rosemary Oil
Global Search Growth: 388% (YoY)
Price range: SGD 400 to SGD 2,000
Monthly Search Volume: 673K
Suppliers: Sephora, Clarins, eBay
What is it?
Rosemary oil is a kind of essential oil that comes from aromatic herb rosemary. It is obtained by steam distillation from the plant's blossoms. It is extracted from the plant's flowers by means of steam distillation. The powerful anti-oxidant characteristics of rosemary oil are believed to increase blood flow to the follicle and decrease cell-damaging free radicals, which in turn promotes hair growth.
9. Probiotics
Global Search Growth: 61% (YoY)
Price range: SGD 25 to SGD 320
Monthly Search Volume: 823K
Suppliers: Amazon, Lazada, eBay, Shopee
What is it?
Consumption of probiotics, either in the form of food or supplements, has the potential to improve digestive health. It eases or eliminates bloating and gas in the digestive tract. In addition to this, probiotics may aid with skin issues, sugar cravings, and abnormal lipid profiles.
10. Men's Body Wash
Global Search Growth: 4100% (YoY)
Price range: SGD 10 to SGD 46
Monthly Search Volume: 27.1K
Suppliers: Amazon, Watsons, Zalora
What is it?
The body wash for men cleanses and conditions without drying out the skin. You can use wet hands, a loofah, or a washcloth to massage it into your skin or dissolve it in a warm bath. The body wash cleanses the skin effectively while removing dirt and oil, making for a revitalizing shower experience.
11. Gaming Mouse
Global Search Growth: 27% (YoY)
Price range: SGD 19 to SGD 1,200+
Monthly Search Volume: 201K
Suppliers: Amazon, Lazada, eBay
What is it?
Gaming mouse are superior to regular mouse due to their higher dots per inch (DPI). Gamers use this mouse for better sensitivity and responsiveness. Since gamers often use their mouse for extended periods of time, ergonomics plays a crucial role in their design. They provide a comfortable way to rest your thumb and a natural grip.
12. Air Fryer
Global Search Growth: 137% (YoY)
Price range: SGD 105 to SGD 900
Monthly Search Volume: 4.09M
Suppliers: Amazon, eBay, Lazada
What is it?
In recent years, air fryers have exploded in popularity due to their capacity to cook food to perfection without the need for oil. Because of this, they are a better choice for dieters who are watching their calorie and fat intake. The secret to an evenly cooked meal in an air fryer is a system that circulates hot air over the food.
13. Linen Pants
Global Search Growth: 7800% (YoY)
Price range: SGD 11 to SGD 300
Monthly Search Volume: 246K
Suppliers: Amazon, Zalora, Lazada
What is it?
Linen pants are comfortable and casual trousers that are the perfect canvas for showcasing one's own sense of style and refinement. Linen pants often include an elastic waistline that may be fastened with a drawstring or buttons. Because of linen's airy, lightweight construction, these trousers are ideal for summer or milder spring and autumn days.
14. Clogs
Global Search Growth: 129% (YoY)
Price range: SGD 8 to SGD 130
Monthly Search Volume: 450K
Suppliers: Amazon, eBay, Lazada
What is it?
Clogs have their roots in the footwear of the Dutch peasantry. They were supportive and durable, ideal for those long days of laboring in the fields. You can get them in a variety of sizes and styles, and they provide support, cushioning, and shock absorption.
15. Pickleball Paddle
Global Search Growth: 1700% (YoY)
Price range: SGD 7 to SGD 470
Monthly Search Volume: 201K
Suppliers: Amazon, Zalora, eBay
What is it?
Pickleball paddles are ideal for players of all skill levels as they are lightweight and adaptable. There are a number of materials and technologies used to make pickleball paddles that improve certain aspects of the game. What makes up the core is the substance and the thickness. Better control is also possible because of this.
16. Portable fan
Global Search Growth: 127% (YoY)
Price range: SGD 400 to SGD 2,000
Monthly Search Volume: 135K
What is it?
A portable fan—a compact and lightweight tabletop fan is convenient for on-the-go cooling. People purchase portable fans for their room, office and kitchen. By simply positioning this fan anywhere in the room, it chills the space evenly by circulating air to all corners.
17. Hair growth serum
Global Search Growth: 121% (YoY)
Price range: SGD 26 to SGD 90
Monthly Search Volume: 135K
Suppliers: Amazon, Sephora, Clarins, Watsons
What is it?
Hair growth serums are nutrient-enrich the scalp that stimulates blood vessels to oxygenate hair follicles and enhance the application of these nutrients. For the treatment of dandruff, infections, dryness, and some types of alopecia, specialists advise using this type of serum.
18. Curl Cream
Global Search Growth: 54% (YoY)
Price range: SGD 18 to SGD 260
Monthly Search Volume: 90.5K
Suppliers: Amazon, Sephora, Clarins
What is it?
Curl creams provide a soft, natural grip while defining your curls. The curls will retain their luster all day long thanks to its potent combination of hydrating chemicals. Argan oil, shea butter, and flax seed extracts are just a few of the natural components that most curl creams contain in just the correct proportions.
19. Solar Battery
Global Search Growth: 49% (YoY)
Price range: SGD 85 to SGD 4,000
Monthly Search Volume: 90.5K
Suppliers: Amazon, eBay, Lazada
What is it?
Solar batteries are a kind of energy storage device that can be charged using either solar energy or a conventional inverter. They may then be used at a later time according to the user's needs. In an off-grid solar system, the stored battery can be utilized whenever needed, even in the event of a power outage.
20. Rice Toner
Global Search Growth: 5500% (YoY)
Price range: SGD 400 to SGD 2,000
Monthly Search Volume: 90.5K
Suppliers: Sephora, Clarins, Watsons
What is it?
Rice toner repairs the skin's hydro-lipid barrier and promotes overall healing. This toner leaves a pleasant sensation and is quickly absorbed without leaving a greasy residue. These toners not only make the skin more elastic and flexible, but they also delay the aging process, prevent wrinkles from appearing too soon, and initiate cell regeneration.
Trending products globally from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2025?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
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Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — trending niches of 2025
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online in Singapore. As a reminder, here are some of the trending niches for 2025:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2025 and create an online store that stands out from the competition.
Trending products to sell online in Singapore - FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
Editor's Note: This article was adapted and republished from here. It contains additional research done by Aman Jha.
