Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products in Malaysia to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
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Best trending products to sell online in Malaysia in 2025
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are in Malaysia to sell this year based on YoY growth and search volume from May 2023 to May 2024. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Powerbank
Global Search Growth: 9.1% (YoY)
Price Range: RM 100 to RM 620
Monthly Search Volume: 2.9K
Suppliers: Amazon, Lazada, eBay, PrestoMall
What is it?
Powerbanks are all the rage because our electronic devices—smartphones, tablets, and the like—need more power to function properly and keep going all day long. It is a portable battery that controls the amount of power going into it and out of it. A power bank can charge a wide variety of electronic devices, including smartphones, headphones, speakers, and MP3 players.
2. Backpack
Global Search Growth: 14.82% (YoY)
Price Range: RM 80 to RM 500+
Monthly Search Volume: 5.7K
Suppliers: Lazada, Lelong, PrestoMall
What is it?
A backpack is a durable bag that is often attached to a lightweight frame and has shoulder straps for carrying items on one's back. Featuring a zip closure for added security, this bag is thoughtfully designed with many sections and pockets to securely hold all of your everyday items.
3. Massage Chair
Global Search Growth: 6.23% (YoY)
Price Range: RM 3,000 to RM 26,000
Monthly Search Volume: 2.6K
Suppliers: Amazon, Zalora, Lazada, eBay
What is it?
Good massage chairs have a sturdy construction and use premium materials. For a more targeted compression massage, the chair has strategically positioned airbags. To target certain parts of the body, such as the shoulders, legs, and arms, they may be inflated and deflated. A massage chair's automated programming integrates these features into a device that may ease aches and pains, promote calmness, and even improve users' overall health.
4. Fish Oil
Global Search Growth: 6.25% (YoY)
Price Range: RM 72 to RM
Monthly Search Volume: 4.5K
Suppliers: Amazon, eBay, Lazada, Shopee
What is it?
To name just a few benefits, taking fish oil can reduce inflammation, safeguard the heart, and increase bone density. Fish oil contains the vital fatty acids EPA and DHA. DHA aids in maintaining normal blood pressure and heart function. Typically, fatty fish like herring, tuna and mackerel are used to make fish oil.
5. Chest Freezer
Global Search Growth: 3.93% (YoY)
Price Range: RM 400 to RM 1,500
Monthly Search Volume: 2.4K
Suppliers: Amazon, Lazada, eBay
What is it?
A chest freezer is the best and most cost-effective way to keep food fresh for an extended period of time. These freezers come with innovative hinges, heavy-duty compressors, corrosion-resistant exterior and interior, and larger net capacity.
6. Rice Cooker
Global Search Growth: 6.3% (YoY)
Price Range: RM 40 to RM 1,500
Monthly Search Volume: 4.7K
Suppliers: Amazon, Lazada, eBay
What is it?
Rice cooker or steamer is a common kitchen appliance that greatly simplifies the way of cooking rice. Modern rice cookers have evolved into high-tech appliances that comes at a reasonable price.
7. Pendant
Global Search Growth: 4.67% (YoY)
Price Range: RM 3 to RM 400
Monthly Search Volume: 3.4K
What is it?
A pendant is a small, self-contained gem that would be beautiful either alone or as part of a longer necklace. All sorts of materials, including pearls, jewels, lockets, crosses, gold, and religious symbols, can be used to create these jewelry items. For people seeking versatile jewelry that is simple to wear every day, pendants are a popular option.
8. Badminton Racket
Global Search Growth: 6.7% (YoY)
Price Range: RM 65 to RM 2,000+
Monthly Search Volume: 3.5K
Suppliers: Amazon, Lazada, eBay, PrestoMall
What is it?
A high-quality badminton racket gives players power, control and accuracy. Built with long-lasting materials that are both lightweight and sturdy, these rackets strike the ideal mix between strength and speed, enabling lightning-fast reactions and deadly smashes.
9. Vacuum Cleaner
Global Search Growth: 7.8% (YoY)
Price Range: RM 180 to RM 2,500
Monthly Search Volume: 7.3K
Suppliers: Amazon, Lazada, Shopee, eBay
What is it?
Vacuum cleaners use suction to gather dirt, dust, waste, and other trash for the purpose of disposal, recycling, or reutilization. These vacuum cleaners are well-suited for cleaning big carpeted areas because of their strong suction force and extensive cleaning path. Besides being a great cleaner, it also aids in making the air around you cleaner.
10. Hair Spray
Global Search Growth: 6.44% (YoY)
Price Range: RM 40 to RM 300
Monthly Search Volume: 1.1K
Suppliers: Zalora, Lazada, Watsons
What is it?
An essential component of every hairstyle routine is the use of hair sprays. They are used for the purposes of adding volume, controlling frizzy hair, and maintaining its shine. The micro-diffusives in a high-quality hair spray disperse the product evenly throughout your hair, making it suitable for all hair types and textures.
11. Deodorant
Global Search Growth: 5.76% (YoY)
Price Range: RM 8 to RM 200
Monthly Search Volume: 7.8K
Suppliers: Zalora, Lazada, Watsons, eBay
What is it?
Deodorant helps in maintaining a pleasant aroma in the underarm area. Deodorant, in contrast to antiperspirant, eliminates body odor by killing the microbes that live on the skin. A deodorant effortlessly banish sweat odors, leaving you feeling confident and fresh all day long. In addition to sprays, there are also roll-ons and stick deodorants available in the market.
12. Mouse Pad
Global Search Growth: 8.23% (YoY)
Price Range: RM 10 to RM 220
Monthly Search Volume: 2.3K
Suppliers: Amazon, eBay, Lelong
What is it?
Mousepad is exactly what it sounds like: a pad that your mouse rests on. To make the surface easier to glide over while using a computer mouse, a little flat mat called a mouse pad can be set on a table or desk. In addition to providing the required friction, mouse pads are intended to remain firmly in place.
13. Angle grinder
Global Search Growth: 3.3% (YoY)
Price Range: RM 40 to RM 100
Monthly Search Volume: 1.2K
Suppliers: Amazon, Lazada, eBay
What is it?
Angle grinders are used for a variety of grinding, cutting, cleaning, and polishing tasks. In addition to cutting through hard materials like metal, aluminum, concrete, bricks and wood, you can also file, polish, sand, and grind various surfaces. You can get a lot of versatility out of your angle grinder by switching out the discs you use for various tasks.
14. Multivitamins
Global Search Growth: 6.71% (YoY)
Price Range: RM 15 to RM 120
Monthly Search Volume: 4.5K
Suppliers: Amazon, Lazada, PrestoMall
What is it?
A multivitamin is a health supplement that contains several different types of vitamins and minerals in one easy-to-swallow pill. When your diet is lacking in a certain nutrient, a multivitamin may help make up the difference. In cases of vitamin deficiency, these are the most often prescribed.
15. Water heater
Global Search Growth: 4.80% (YoY)
Price Range: RM 30 to RM 389
Monthly Search Volume: 9K
Suppliers: Amazon, Lazada, eBay, Lelong
What is it?
Water heaters revolutionize the way you take a bath and elevate your daily routine. They give a constant stream of hot water at the touch of a button. Water heater is ideal to use in a variety of settings, including kitchens, baths, and wash basins, where immediate hot water is needed. The automated features of modern geysers make it easy to heat and manage the temperature without any effort.
16. Earbuds
Global Search Growth: 6.3% (YoY)
Price Range: RM 100 to RM 700+
Monthly Search Volume: 5.8K
Suppliers: Zalora, Lazada, PrestoMall
What is it?
Earbuds are little, in-the-ear gadgets that let you listen to music or podcasts in a more private and immersive setting. By focusing and isolating the music straight into your ears, earbuds greatly improve the listening experience. Some models even include noise cancellation and wireless charging capabilities.
17. Wireless Mouse
Global Search Growth: 9.72% (YoY)
Price Range: RM 69 to RM 800
Monthly Search Volume: 1.6K
Suppliers: Lazada, Shopee, eBay, Lelong
What is it?
A wireless mouse connects to a computer using a wireless signal, such as radio frequency (RF) or Bluetooth. Wireless mouse are more handy than wired ones since they don't have cables. You can move about your workspace more freely and swiftly than with a fussy trackpad. Many people now consider a wireless mouse, abandoning the restrictions of a simple wired mouse. The use of a small mouse excels in both portability and user comfort.
18. Tripod
Global Search Growth: 9.27% (YoY)
Price Range: RM 500 to RM 1,000
Monthly Search Volume: 4.9K
Suppliers: Amazon, Lazada, PrestoMall
What is it?
A three-legged photography accessory known as a tripod provides a stable platform for attaching a camera for capturing images. The use of a tripod allows the photographer to capture images with greater clarity, even in dim lighting conditions. A sturdy tripod is typically made of metal and plastic and has an attachment point known as the tripod head.
19. Bedsheet
Global Search Growth: 5.5% (YoY)
Price Range: RM 20 to RM 2,500
Monthly Search Volume: 1.7K
Suppliers: Zalora, Lazada, PrestoMall
What is it?
A beautiful bedding set is like having a beautiful wardrobe. A bedsheet has the power to completely change the outlook of a room. A bedsheet's primary function is to provide an inviting and comfortable sleeping environment.
20. Digital camera
Global Search Growth: 4.85% (YoY)
Price Range: RM 275 to RM 35,000+
Monthly Search Volume: 1.7K
What is it?
A digital camera is an electronic device that takes pictures and saves them digitally. You can enjoy greater creative freedom with digital cameras because of their interchangeable lenses, superior optical zoom, manual settings, and improved picture quality. These days, most digital cameras have the capability to shoot movies in high quality, even 4K, so they're perfect for vlogging or documenting memorable moments.
Trending products from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2025?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
KOOSEN - STOCK.ADOBE.COM
Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — trending products to sell in Malaysia in 2025
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online in Malaysia. As a reminder, here are some of the trending niches for 2025:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2025 and create an online store that stands out from the competition.
Popular products to sell online FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
Editor's Note: This article was adapted and republished from here. It contains additional research done by Aman Jha.
