Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products in Malaysia to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
Disclaimer: All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
Best trending products to sell online in Malaysia in 2026
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are in Malaysia to sell this year based on YoY growth and search volume from November 2024 to November 2025. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Tote Bag
Monthly Volume: 1,500
Global Search Growth: +1.18M
Price Range: RM20 to RM200
Suppliers: Zalora, Shopee, Lazada
What is it?
A tote bag is a roomy, multi-purpose purse often crafted from canvas, leather, or cloth and fastened with two shoulder straps. It is functional for both work and everyday use because of its capacity to store books, groceries, and laptops.
2. Running Shoes
Monthly Volume: 2,500+
Global Search Growth: +455K
Price Range: RM150 to RM600
Suppliers: Puma, Shopee, Lazada
What is it?
Running shoes are a specific type of sports shoe designed to provide arch support for runners. They are not only for athletics; they are also a fashion statement for commuters and fitness enthusiasts. The cushioning, breathable materials, and long-lasting soles work together to make these shoes more performance-oriented.
3. Blood Pressure Monitor
Global Search Growth: +211,000
Price Range: RM80 to RM300
Monthly Search Volume: 1,400
Suppliers: Watsons
What is it?
Blood Pressure Monitor is a portable gadget that monitors both diastolic and systolic blood pressure, and people use it to monitor their health without leaving the comfort of their own homes. Most types are user-friendly and straightforward to operate.
4. Matcha Tea
Global Search Growth: +116K
Price Range: RM30 to RM150
Monthly Search Volume: 500
What is it?
Matcha tea is a powdered form of Japanese green tea that is prepared from shade-grown leaves. It has a high antioxidant content and a rich flavor since you eat the full leaf, unlike normal tea. Its delicious, earthy flavor has made it a famous ingredient in many energy drinks, lattes, and smoothies.
5. Gaming Mouse
Global Search Growth: +155K
Price Range: RM70 to RM400
Monthly Search Volume: 1,300
What is it?
Designed for online gamers, the gaming mouse is known for its speed and accuracy. Gaming periods are made easier with its customizable DPI, programmable buttons, and ergonomic design. A lot of models come with RGB lights for aesthetic purposes.
6. Dashcam
Global Search Growth: +243K
Price Range: RM120 to RM500
Monthly Volume: 2,900
What is it?
These are high-definition cameras installed in cars that film the road ahead (and sometimes the road behind) simultaneously. To prevent insurance fraud, provide objective evidence in accident cases, and make parking easier, they play a crucial role.
7. Rice Cooker
Global Search Growth: +385K
Price Range: RM100 to RM1,200
Monthly Search Volume: 5,000
Suppliers: Harvey Norman, Lazada, Panasonic
What is it?
It’s a must-have appliance for every home that wants to boil or steam rice with pinpoint accuracy. A growing number of people are opting for digital multicookers and “Low Sugar” IH (Induction Heating) models that can do more than just bake cakes or slow-cook stews.
8. Baby Stroller
Global Search Growth: +78K
Price Range: RM250 to RM1,500
Monthly Search Volume: 2,200
Suppliers: Lazada, Mothercare
What is it?
These are wheeled carriages in which babies and toddlers can be securely transported. For parents, it's the perfect blend of ease, security, and convenience. Many strollers can also fold up quickly, which saves space when not using.
9. Air Fryer
Global Search Growth: +3.1m
Price Range: RM150 to RM800
Monthly Search Volume: 16,000
Suppliers: Philips, Shopee, Lazada
What is it?
Using quick air technology, this small convection oven can fry meals with 90% less oil than traditional frying methods. For those watching their weight and wanting a healthier way to make crispy treats, the air fryer has become an essential tool.
10. Power Bank
Global Search Growth: +668K
Price Range: RM50 to RM300
Monthly Search Volume: 3,300
Suppliers: Zalora, Shopee, Lazada
What is it?
Power banks are portable devices that can charge various electronic devices like phones, tablets, and headphones while you are on the go. These compact power banks can be tucked away in a purse or pocket. They are available in various sizes and capacities, which are measured in milliampere-hours (mAh).
11. Niacinamide Serum
Global Search Growth: +377K
Price Range: RM30 to RM150
Monthly Search Volume: 1,200
What is it?
Niacinamide serum is a skincare product rich in vitamin B3. It improves texture, lessens imperfections, and brightens skin and works well for most skin types, as it is lightweight and quickly absorbed. It’s a popular beauty necessity for young, glowing skin.
12. Office Chair
Global Search Growth: +453K
Price Range: RM250 to RM1,200
Monthly Search Volume: 6,800
What is it?
Office chairs are made specifically for use at a desk. Long hours on a bad chair may lead to back pain and poor posture, so these chairs typically feature lumbar support, height adjustment and reclining backrests.
13. LED Lamp
Global Search Growth: +43K
Price Range: RM 40 to RM 100
Monthly Search Volume: 900
Suppliers: Philips, Shopee, Lazada
What is it?
LED lamps are light sources that use energy-efficient light-emitting diode technology. Despite their reduced power usage and extended longevity, they produce strong light. Desk, floor, and ornamental designs are available to suit both homes and workplaces.
14. Electric Toothbrush
Global Search Growth: +245K
Price Range: RM80 to RM400
Monthly Search Volume: 800
Suppliers: Watsons, Shopee, Lazada
What is it?
An electric toothbrush uses a motorized head that oscillates or vibrates to automate the brushing process. As opposed to hand brushing, it increases plaque clearance, promotes healthier gums, and is best for dental hygiene practices.
15. Herbal Tea
Global Search Growth: +70K
Price Range: RM25 to RM80
Monthly Search Volume: 1,400
Suppliers: Shopee, Purple Cane
What is it?
Herbal blends, made from a variety of dry herbs, spices, fruits, or flowers, are popular for their calming effects or targeted health advantages. Many people love chamomile, peppermint, and ginger mixes for their health benefits and traditional medicinal uses.
16. Coffee Cup
Global Search Growth: +117K
Price Range: RM10 to RM80
Monthly Search Volume: 2,000
Suppliers: Zalora, IKEA, Lazada
What is it?
Hot coffee is best served in a special coffee cup. These cups come in ceramic, glass, or portable varieties like containers with lids. Aside from their practical use, cups are also decorative items and an integral element of café culture.
17. Digital Camera
Global Search Growth: +294K
Price Range: RM1,200 to RM6,000
Monthly Search Volume: 1,400
What is it?
Digital cameras, including professional DSLRs, can electronically record images and video. They have interchangeable lenses, high resolution, and settings that allow for creative control. Many people use cameras to capture special moments, pursue artistic endeavors, and support business purposes.
18. Blanket
Global Search Growth: +311K
Price Range: RM100 to RM450
Monthly Search Volume: 4,600
Suppliers: Zalora, Shopee, Lazada
What is it?
To keep warm and cozy, blankets are used to wrap yourself. They come in a range of sizes and materials, including cotton, fleece, and wool. In every bedroom and living area, a blanket is a must-have item for both comfort and elegance.
19. Baby Bottle
Global Search Growth: +49K
Price Range: RM20 to RM80
Monthly Search Volume: 700
Suppliers: Lazada, Mothercare
What is it?
Baby bottles include a nipple as part of the feeding container that allows babies and toddlers to suckle their milk or formula. Most baby bottles include anti-colic venting mechanisms and are constructed of BPA-free plastic, glass, or silicone.
20. Body Lotion
Global Search Growth: +152K
Price Range: RM40 to RM150
Monthly Search Volume: 1,500
Suppliers: Sephora, Watsons, Guardian
What is it?
The purpose of using a body lotion is to hydrate the skin and keep it from becoming dry. The ingredients are usually a combination of water and oils to strengthen the skin’s barrier and keep it smooth and elastic.
Trending products from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2026?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
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Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — trending products to sell in Malaysia in 2025
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online in Malaysia. As a reminder, here are some of the trending niches for 2025:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2025 and create an online store that stands out from the competition.
Popular products to sell online FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
Editor's Note: This article was adapted and republished from here on 16 April 2025. It contains additional research done by Aman Jha and was updated on 13 January 2026.
