Get a competitive edge with GoDaddy InSight

6 min read
Emma Fletcher

Build it and they will come, they say. But you’ll need more than a slick new website to get a competitive edge over other businesses like yours. You need to know how to optimise that website and start building your audience online — and this is where a lot of small businesses often get stuck.

Every business is different and what works for one may not work for another. So how do you figure out which path to take? How do you find the advantage you need to cut through the noise?

GoDaddy Insight™ answers the question “what can I do to grow?”

Introducing GoDaddy Insight, a groundbreaking new business marketing tool that will show you:

  • How you’re performing compared to others in your industry
  • What’s working and what isn’t

Best of all, you’ll get recommended next steps to help set you up for long-term success. These suggestions will change as your business matures.

Related: The total A to Z guide of website design

3 steps to business insight that will help you grow

GoDaddy Insight is a smart learning system that sifts through thousands of websites on the GoDaddy platform to serve up insightful suggestions on what to do next with yours. Here’s how it works:

  1. We give you an Insight score.
  2. We start tracking your numbers.
  3. We offer up next steps.

Keep reading to see how Insight could be your small business secret weapon.

The smart business advice you need

GoDaddy Insight is one of the key features of GoDaddy’s new Websites + Marketing. It combines an easy-to-use website builder with a raft of data-based marketing tools to help make business growth easier for small business and entrepreneurs across industries.

Insight provides specific, data-driven guidance based on where you’re at with your business right now.

This is not a one-size-fits-all solution. We know that not every business shares the same goals or the same path or even the same timeframe.

How GoDaddy Insight works

A smart learning system, GoDaddy Insight analyses data from millions of websites on the GoDaddy platform and applies it to your own business and where you are in your business growth.

To begin, you’ll be asked to nominate your industry and input your business goals like:

  • Attracting more in-person customers
  • Selling products
  • Offering online appointments on your site

From there, you’ll be given a score, access to valuable metrics and an action plan to help you achieve your goals faster and grow your business.

Now let’s look at each step in detail.

Related: Web marketing grows up

1. We give you an Insight score

At the heart of GoDaddy Insight is an Insight Score. This score sums up how well you’re doing online.

Competitive Edge Insight Score

To get the score, we compare your business to others based on your location, industry and how established your online presence is. We also factor in:

  • The quality of your website, including how often it is viewed
  • How many site visits turn into sales or bookings
  • Your visibility on social media and directory listings like Google My Business
  • How many people interact with your social media and/or blog posts

This score will change over time, as you tick off the items in your action plan. You’ll always have a clear and visible benchmark of your progress and an incentive to improve. Your Insight Score will rise as you grow.

2. We start tracking your numbers

Along with your Insight Score, you’ll also have access to the numbers that show growth and performance. You can view details about your:

  • Web activity
  • Sales
  • Bookings

Insight also includes engagement metrics across your social accounts such as Google, Facebook, Instagram and Yelp.

A lot of small business owners can get overwhelmed by numbers and data.

But with GoDaddy Insight, the hard work is done for you. You don’t need to be a tech head to get your head around it — it’s all laid out in clear, easy-to-understand categories.

3. We offer up next steps

Competitive Edge Email

But here’s the best part: GoDaddy Insight will give you a clear set of steps tailored to your business and current situation. We’ll offer personalised recommendations based on:

  • What you do
  • Where you’re located
  • How big your business is
  • Your business goals

Your customised action plan will spell out those crucial next steps to keep you moving in the right direction.

All you need in one place

We know that the key to effectively managing your online presence is to centralise that management. So to make it super easy, GoDaddy Insight brings together all the vital elements you need to manage and review your online growth in one central dashboard.

Your dashboard gives you an instant snapshot of how you’re performing, as compared to similar businesses on the GoDaddy platform.

You can even respond to all your online reviews from your Insight Dashboard.

No more wasting precious hours disappearing down rabbit holes, trying to figure out how you measure up against your competitors. That’s time better spent working on growing your business.

Customers see 18% more revenue in 12 months

There are no limits to where this powerful technology can take you.
In just 12 months, US customers using Websites + Marketing have:

  • Doubled the traffic coming to their websites
  • Increased business revenue by 18% on average
  • Saved an hour a day they once spent working on their websites and marketing

And if you ever need a hand, our award-winning GoDaddy Guides love to help. So if you have a question, you can always reach out and get expert support — day or night.

Find your competitive edge

GoDaddy Insight answers the all-important question of what to do next in growing your business. It gives you a competitive edge through personalised action plans that are based on the successful actions of other similar businesses. Insight takes the guesswork and time-consuming trial and error out of the process of growing your venture.

To get the GoDaddy Insight tool, you simply need to choose from one of the four Websites + Marketing plans — one is free.

Free yourself to focus on your business and what you do best with GoDaddy Insight. As your business grows, the tools and insights will grow with you.