The Best Post-COVID E-commerce E-store Concepts

4 min read
Selina Bieber

For a successful eCommerce business, you will have to find a selling product or 2 at least that are trending and have a high demand to start selling them on your website.

Having a perfect website design is not enough when it comes to selling products, therefore you will have to make your research and follow current trends to build a winning vision about the products you want to sell at your E-store.

Remember that the best products may differ within different countries. Therefore, you must make sure to do your market research about which products are trending in your own desired selling location.

The goal of this article is to provide you with the techniques you need to confidently choose which products are correct for your E-store.

What products are currently in high demand?

The world’s demands post Covid-19 experienced a major shift in E-commerce and shopping behavior.
According to UN trade and development experts UNCTAD, the e-commerce sector saw a “dramatic” rise in its share of all retail sales, from 16 percent to 19 percent in 2020.

And Online business-to-consumer (B2C) sales for the world’s top 13 companies stood at $2.9 trillion in 2020. These statistics illustrate the growing importance of online activities.

This list, based on sales data from the Wix network of over 500,000 online retailers globally, shows the most popular eCommerce product categories from top to bottom in April 2020.

selling product

The growth rate is calculated by comparing category sales in January and February of this year to those in January and February of the previous year.

Suggestions for E-store concepts

Our suggestions for E-store concepts that you can put into action right immediately to ensure its long-term viability.

  • Health and Fitness
  •  Work-remotely essentials
  •  Pet Care
  •  Games and entertainment

These business concepts are in sync with the change, filling in the gaps and addressing some of the issues that the epidemic has caused.

Health and Fitness

health and fitness

Customers who are physically active want to stay in shape, yet the vast majority of individuals are unable to exercise since they are confined to their homes.

Physical fitness also benefits mental health, protects against illness. It's understandable that health and fitness have become even more important issues for everyone.

Due to the high need for health and fitness e-commerce sites, there is plenty of room for new entrants who can provide more items and services to meet the present needs. Yoga mats, dumbbells, jumping ropes, treadmills, and exercise machines, are all products that may be used at home.

Check out GoDaddy’s E-store Fitness Centre template

Work-remotely essentials

During social distancing procedures, many office workers are working from home. However, now workers have to set up a comfy at-home office in order, not to lose motivation and productivity.

Products such as home office desks, office chairs, a comfortable keyboard, Noise-cancelling headphones, and Wi-Fi boosters are great selling products to sell on your E-store.

Related articles: 22 Work from home business ideas with low startup costs.

Pet Care

People are investing in pets goods since they spend now more time at home with them.
Your E-store concept can be an online boutique for pets. You can sell a variety of pet products such as Puppy training products, High-quality pet beds, and dry food.

pet care

However, you can make your pet care E-store more premium and creative. For example, Pet Plate is a subscription service that sells premium, human-grade food for dogs. The service can be used either as a supplement to a diet or ideally as a dog’s entire diet plan.

Check out GoDaddy’s E-store pet store template 

Games and entertainment

People now have more spare time at home and are purchasing more games and leisure goods to entertain themselves and their children.

Toys and games shipments are up 66.51% month over month.

Youtubers and reviewers provide good insight on this booming sector, as well as a wide range of games consoles, and computer setups. Games range from billiard tables, and game room furniture.

Related articles: Tips to boost sales in 2022 with the E-store from GoDaddy

Summing up

These in-demand sectors will give you suggestions on how to continue to gather revenue despite shifting circumstances, whether your online business sells things or services.
Whatever sector you choose, you can be sure that it will thrive even when COVID-19 is no longer active.

Get started with GoDaddy E-store: The checklist.