10 tactics to adapt your business for social distancing

6 min read
Jayson DeMers

The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to agree on to help slow the spread of the virus.

The goal is to slow the spread of the disease, “flattening the curve” to give healthcare organizations a better chance of providing care to all the people who need it.

10 tactics to adapt your business for social distancing

Whether you're a small services business like an accounting or consulting firm or a high-traffic business like a retail store, here are 10 actions that you can consider to help keep you, your customers, and the community at large safer.

  1. Inform customers and employees about social distancing.
  2. Avoid direct physical contact.
  3. Postpone large-scale events or stream them.
  4. Replace in-person conversations with virtual ones.
  5. Allow remote work.
  6. Enable flexible scheduling.
  7. Create additional physical space in brick-and-mortar locations.
  8. Lean on online services when possible.
  9. Reduce cash handling.
  10. Stagger customer flow.

Let’s dig into the most important tactics you can use to practice social distancing in your business.

1. Inform customers and employees about social distancing

First, arm your customers and employees with more information. The Department of Health offers a number of printable fact sheets you can display at your place of business and share with your employees.

In a time like this, accurate information is vital — both to combat the spread of the virus and reduce your customers’ anxiety levels. Your business can help by only sharing information from reliable resources.

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2. Avoid direct physical contact (e.g., handshakes)

Physical contact is the fastest and most common way for viruses to spread. Do what you can to limit physical contact between people at your location. Do not shake hands. Do not hug. Find another way to greet people that involves no direct contact.

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3. Postpone large-scale events or stream them

The National Cabinet has accepted the Australian Health Protection Principal Committee (AHPPC) advice that non-essential indoor gatherings of greater than 100 people (including staff) will no longer be permitted from Wednesday 18 March 2020.

The Australian Football League suspended its 2020 season, with no fixtures until at least 31 May. The Sydney Royal Easter Show has been called off altogether.

AU Ten Tactics Sydney Royal Easter Show

While some businesses will close due to the new restrictions, supermarkets, petrol stations, pharmacies and home delivery services will continue running.

Musicians, churches, and other participatory groups might consider streaming their concerts and their services online. Look to YouTube Live or ViewStub, a live event streaming platform, as a way to broadcast yourself.

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4. Replace in-person conversations with virtual ones

Instead of meeting face to face, meet virtually. In most cases, it’s not too difficult to replace a simple meeting with a video conference or a conference call.

Pick a platform that will suit your meeting needs. If it's a small committee meeting, Google Hangouts will fit the bill. If you need to host a webinar or large meeting, try Microsoft Teams Live Events or GoToWebinar. And if you want to hold a virtual conference, check out ViewStub.

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5. Allow remote work

AU Ten Tactics Man Working at Home

Even better, transition to a remote work setup. If any of your employees can do their jobs from home, let them work from home. Telstra, EY and the Australian Securities Exchange are on the growing list of companies that have sent employees home to work in the wake of the coronavirus outbreak.

For some roles, remote work even leads to an increase in productivity — so don’t worry right now about productivity loss.

The need for many businesses to operate as dispersed teams also presents an opportunity to go paperless. You don't have to go into the office for a form or report if you can access it remotely.

Find an offsite server host to manage your company's information and enterprise software, and you can have people working everywhere at any time. And if you have proprietary information, or customers' personal information like their finances and health information, there are regulatory-compliant server companies that can help you. They follow all the latest health and financial privacy regulations, so your information will be well-protected.

Make sure you have security measures in place for all your data and access.

If possible, have your remote employees use a virtual private network (VPN) to log into the company servers. This helps to prevent hackers from trying to intercept the traffic between your employees' computers and your servers.

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6. Enable flexible scheduling

For employees who must be physically present, consider staggering your work schedules. This way, you can have a smaller number of employees present at your location at any given time.

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7. Create additional physical space in brick-and-mortar locations

If you have a business that serves people physically, increase distance between those customers. For example, you could widen shopping aisles or create more distance between tables.

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8. Lean on online services when possible

In light of the government’s restrictions, restaurants choosing to stay open are shifting to a pick-up only model. Retail stores, including some grocery stores, are adopting a similar model.

Encourage people to call you or use your website to order products and pay online.

Then you can either ship them or walk them out to their car when they drive up. Check out this list of shipping services for options.

Related: How to set up an eCommerce business in Australia

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9. Reduce cash handling

As a temporary measure for brick-and-mortar locations, reduce or eliminate cash handling. Instead, use tap-based payment systems or digital payment systems whenever possible.

Consider PayPal, Venmo, Cash, or even Apple Pay and Google Pay as a way to avoid handling money. Even ACH payments are becoming more accepted with some businesses.

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10. Stagger customer flow

You can also incorporate social distancing by staggering customer flow in some way. For example, you may choose to serve customers only one at a time, or you may funnel them through a different mode of service, like through a drive-through window.

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Even if you aren’t a member of an at-risk population segment, your participation in social distancing can — and will — save lives. You may not be able to follow all of these strategies, but the more active and aware you are, the better.

Writer Erik Deckers contributed to this post.