Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless number of industries, how do you decide which ones to sell? This guide will discuss the 18 top trending products in the UK
We’ll also cover why launching an online store can be a lucrative move and how you can gain a competitive edge over other web stores.
Best trending products to sell online
There is no definitive list of best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success.
With that in mind, here are some popular products to sell on the internet:
1. Skincare and beauty products
Global search growth: 57% (YoY)
Price range: £3.99 to £45.99
Suppliers: Quogita, Faire, Harrisons Direct, Wholesale Cosmetics
What is it?
There are thousands of products in the skincare and beauty industry. Popular items include serums, eye creams, multi make up sticks, face masks, and pamper products, with ingredients like collagen becoming increasingly popular in the past year.
If you’re looking for products with lower initial costs, consider novelty face wash headbands, reusable makeup remover pads, facewash wristbands and frizz-preventing hair scrunchies.
2. Sulfate free shampoo
Global search growth: +18%
Price range: £20 to £40
Suppliers: Faire, Apollo Wholsesale
What is it?
Sulfate-free shampoo is a type of shampoo that is made without chemicals called sulfates, which can strip hair of its natural oils. Sulfates like sodium laureth and lauryl have been added to mainstream shampoos for years, to help products create suds. However, a growing number of consumers are seeking out hair cleansers without these ingredients or with plant derived alternatives, to make shampooing gentler and kinder to both the hair, scalp and skin.
3. Capri pants
Global search growth: +2100%
Price range: £10 to £40
Suppliers: Faire, Paris Fashion Shops,DH Gate
What is it?
Capri pants are three quarter length, slim fitting trousers, usually made for women. Named after the Italian island of Capri, where they were first popularised in the 1940s and 50s, they’re making a comeback in 2026. Top items to pair them with include oversized shirts, slinky tops, and a pair of kitten heel sandals.
4. Gym leggings
Global search growth: +22%
Price range: £10 to £70
Suppliers: Moonchild, The Indian Connection, gymleggings
What is it?
Gym leggings are tight fitting leggings designed for exercise, from running to yoga. Often made with stretchy fabrics like nylon, they come in all sorts of styles. Popular features in 2026 include scrunch bums, breathability, squat proofing, tummy support, pockets, seam-free design, and sweat wicking (where the fabric pulls moisture to the outer surface to help it evaporate away from the skin).
5. Stone bathmats
Global search growth: +66%
Price range: £15 to £30
Suppliers: Temu, Alibaba UK, Misona, Natural Step Bath Mats
What is it?
2026 is the year many people say goodbye to fabric bathmats. Stone bat mats are made from diatomaceous earth, which is a sedimentary rock, largely composed of silica. The benefit of this material for bathmats is that it absorbs water fast and can dry in under a minute. It also resists mold, mildew, and bacteria, making it a more hygienic option than the traditional bathmat materials.
6. Chicken shredders
Global search growth: +4800%
Price range: £11 to £20
Suppliers: Alibaba, Faire, Shein
What is it?
The kitchen gadget of the moment, a chicken shredder can be used to quickly shred cooked meats like chicken, pork, and beef. Useful for recipes like pulled pork and shredded chicken tacos, the device looks like a lidded bowl with handles. There are spikes on the inside of both the lid and base and when you use the handles to turn the lid, any product inside gets shredded.
7. Massage gun
Global search growth: +50%
Price range: £20 to £40
Suppliers: Costco, Angel Wholesale, The Source Wholesale
A massage gun is a handheld gadget that vibrates and pulses to replicate the effects of a manual massage. Popular with gym goers and regular exercisers, it’s used to relieve post-workout muscle soreness, as well as stiffness, and to speed up recovery times after exercise. Most guns have adjustable settings that can be used for everything from warm ups to deep tissue work.
What is it?
8. Smart plugs
Global search growth: +276%
Price range: £10 to £50
Suppliers: Costco, Alibaba, Eany
What is it?
These nifty gadgets plug in to wall outlets to let you control the attached device through a smartphone app or a voice assistant like Alexa. They let users turn devices on and off remotely and even from outside the house, create timers for appliances, and monitor energy use. Imagine turning your kettle on before you get home from work so the water is boiled for you the moment you step in the door. Or turning the corner light on from your sofa.
9. Gua sha
Global search growth: +19%
Price range: £7 to £40
Suppliers: Jade Roller, Pound Wholesale
What is it?
Pronounced ‘gwah-shah’, a gua sha is a smooth-edged tool that’s used for a Chinese style of facial massage. Made from materials like jade, silver, and rose quartz, they are used to stroke the skin with gentle pressure, with the aim of stimulating lymphatic drainage, improving circulation, relieving muscle tension, and reducing puffiness. Some more expensive versions come with red light and vibration settings.
10. Strawberry matcha
Global search growth: +4000%
Price range: £7 to £40
Suppliers: Faire, Two Leaves and a Bud
What is it?
This drink combines classic green matcha made from Japanese green tea with a sweet hit of strawberry. You can sell it in powder form, in pouches, tubs, and even self care sets.
11. Denim jeans
Global Search Growth: 49% (YoY)
Price range: £10 to £450+
Suppliers: boohoo, Levi’s, JEANSTORE
What is it?
These rugged pants for men or women have been a mainstay for more than a century and are now seeing a surge in popularity. They’re available in a huge range of styles and colours (not to mention price points), making them a must-have for apparel retailers.
Search interest for the brand ‘scuffers’ has increased 250% recently, whist searches for ‘raw denim baggy jeans’ has increased by 120% and ‘barrel jeans’ has gone up by 90%.
12. Heatless hair curlers
Global Search Growth: 22% (YoY)
Price range: £3 to £40+
Suppliers: KITSCH, SHEIN, Superdrug
What is it?
With heatless hair curlers, users put them on overnight and wake up to styled hair in the morning. For individuals who style their hair with a hot curling wand, this product can save some 30 minutes each day.
13. Sleep masks
Global search growth: 22% (YoY)
Price range: £9.99 to £150
Suppliers: Faire, Creoate, Ro&Co. Wholesale
What is it?
These handy devices for keeping the light out of a sleeper’s eyes have come a long way in recent years. The best options come with contouring, zero eye pressure, breathable fabric -- and even Bluetooth headphones for blocking out noise as well as light.
14. Water bottles
Global search growth: Stable
Price range: £6.99 to £50
Suppliers: puckator wholesale, Creoate
What is it?
The technology of drinks containers has vastly improved over the years. You can now get bottles that keep drinks cold for up to two days.
Look for:
- Oversized options that hold as much of the recommended amount of water a person needs a day
- Products with straws, shoulder straps, and tapered bases that allow them to fit into cup holders, no matter their size
Related: How much should an ecommerce website cost?
15. Custom mouse mats
Global Search Growth: Stable (YoY)
Price range: £3 to £60+
Suppliers: Technology Warehouse, Adventa, Logitech
What is it?
With the sheer number of people using desktop computers, custom mouse mats have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse mats for specific uses, like gamers.
16. Pet beds
Global Search Growth: Stable (YoY)
Price range: £10 to £200+
Monthly Search Volume: 6.6K
Suppliers: Great British Pet Beds, CreOate, Pet Beds Direct
What is it?
Give those fur babies somewhere warm and cosy to sleep. Pet beds can be basic and affordable or use high-end materials and designs for your most discerning customers. This is a product that offers a lot of flexibility with widespread appeal.
17. Cleaning gel
Global Search Growth: Stable (YoY)
Price range: £3 to £20+
Suppliers: The Cleaning Collective, Ticarve, ULTRICS
What is it?
Push cleaning gel into hard-to-reach spaces — like air vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
18. Claw clips
IMG ALT: Search the Media Library for “claw clip”
Global Search Growth: -18% (YoY)
Price range: £3 to £50+
Suppliers: Cordina Hair, Bella Boos Fashion, PRINK
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colours and materials and make an excellent cross-sell opportunity for beauty retailers.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits and licences (and can take months to launch), you can begin selling online in less than 30 days from your home office.
All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store.
- Create your ecommerce website.
- Set up an online payment provider and fulfilment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store and launch an ecommerce store will depend on many things.
But it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business.
Related: How to make money with affiliate marketing
Increase sales with these 14 trending products
If you're struggling to sell products in your online shop, there are various hacks you can try.
- Improve your product images and descriptions
- Work on your search engine optimisation
- Clearly display delivery costs
- Make sure your prices are competitive but not so low as to make people think your items will be cheap
Creating a successful ecommerce store is largely connected to what you choose to offer. Use this information as a starting guide for determining the best products to sell online, but ultimately you should pick something you believe in and are passionate about.
Are you ready to start selling online? Check out the video below and see how simple it is with GoDaddy Online Store.
Popular products Frequently Asked Questions
Still have questions about top trending products to sell online? That answers may be here.
What product is in the highest demand right now?
Beauty products, sulfate free shampoo, capri pants, denim jeans, gua sha tools, and gym leggings are all trending right now.
What product sells the most online?
According to data website Statista, there are 27.6 million apparel ecommerce users in the UK. So there is a big market to target when you choose to sell clothing and accessories online. Searches for capri trousers and jeans have been particularly strong in recent months.
What is in demand now?
Novelty facewash headbands, reusable makeup remover pads, water bottles, pet beds, heatless curlers, and gua sha tools are all in demand online right now.
What is the #1 sold item in the world?
Clothing is one of the most sold items in the world. According to the UK Fashion and Textile Association, the clothing industry contributes £62 billion to the UK economy, that’s the equivalent of £1 in every £32.
How do I find trending products online?
Retailers like Amazon, Etsy and Not on the Highstreet all have trending product pages that highlight the items that are most in demand at any given time.
How to find the best items to sell online?
Finding the best items to sell online at any given time just requires a lot of research. Keep an eye on the trending now sections of retailers like Amazon and keep abreast of trends by tapping in to the consumer sections of national newspapers. Get set up on TikTok to see what is trending there, too.
What is ecommerce fulfillment?
The term ecommerce fulfilment describes the journey of selling online. It includes order placements, product storage, packing and shipping to consumers.
What Is the best thing to sell on Amazon?
You can see what is selling best on Amazon by visiting the site’s Best Sellers section. Currently, these are the best sellers by department…
- Home & Kitchen: Fitted bedsheets
- Beauty: Mascara
- Health & Personal Care: Hydration tablets
- Lighting: Bayonet bulbs
- Fashion: High waisted leggings
- Pet supplies: Felix cat food
- Sports & Outdoors: Natural firelighters
- Stationery: Self seal mailer bags
- Toys & Games: Washable marker pens
What is dropshipping?
Drop shipping is an online business model in which a seller doesn’t keep goods or products in stock themselves or handle shipping. These tasks are outsourced to a third party.
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
How can I find trending products?
By looking at what people are searching online, you can glean insights into trending products. Google Trends can be a valuable resource, as it classifies different types of searches, such as shopping or news. Keyword planning tools can also show search volume for a particular product or term,
What is the most bought item ever?
According to multiple sources, the Sony PlayStation is the most bought item ever, with more than 344 million units sold. In second place is Lipitor, a cholesterol medication, but sales fell after its patent expired.
