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restrictions apply One FREE .COM, .CO, .NET or .ORG with purchase of a new 12-, 24- or 36-month plan. Plus ICANN fee of 18¢ per domain name per year. You must add the domain name into your cart before purchase, and you must select a domain term length equal to or less than the term length of your plan to qualify for the free domain offer. If you purchase a domain name for a term longer than the term of the plan, you will be charged for the additional registration term at the then-current rate. Cannot be used in conjunction with any other offer, sale, discount or promotion. Free domain offer applies only to the initial purchase term. After the initial purchase term, domains purchased through this offer will renew at the then-current renewal price.

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Choosing the right domain name.

When customers want to find a business, whether it's a local restaurant or a global retailer, the Web is the first place they look.

Domain names

not only make it easy for customers to find your business on the Web, they also give you a place where you can create your own unique online presence, from a full-blown Web store to a simple online business card with your contact information, hours and location.

How you choose your domain name depends on where you are with your business. If you're already up and running with a brick-&-mortar location, you'll want to choose a domain that matches your business name. You've worked hard to create a name and a brand that customers know and love, so you having the matching domain only makes sense for your customers.

Of course, if you have a popular name (like AAA Plumbing), your first choice may not be available. If that's the case, don't worry — there are virtually endless domain variations available. Try a different domain extension like .NET, .BIZ or .CO instead of just .COM. Another tip is to add a local element to your name, such as This not only differentiates your business from others that may be located across the country, it can help improve your search engine results for local customers.

If you're just starting out — or you're launching a business that will only exist online — choosing your domain name is essentially choosing your company name. You want a name that's memorable and represents your business, if not literally, then at least your company's personality or attitude (think

And all businesses, new and established, can benefit from a few best practices when it comes to choosing a domain, such as making your name easy to spell and keeping it short.

How domain names can build & protect your brand.

As a small business owner, you're constantly working to build your brand — making sure your company is known for unbeatable quality and remarkable service. While social media websites like Facebook® and Yelp® are valuable tools in helping you establish a stellar reputation, they're no replacement for your own unique domain name.

More than anything, a domain name gives your business a level of professionalism and legitimacy you simply can't get from a social media profile. While the process of domain name registration is easier and more affordable than most people realize, taking the time to register a domain shows a level of commitment and dedication. In short, it shows customers that you're serious about your business.

A domain name also gives you a secret weapon in marketing your business: a domain-based email address, like What makes this so special? Well, like a domain, it shows a level of professionalism that you can't get from a free email address. But just as importantly, it promotes your brand every time you send a message. Instead of seeing an email from a Gmail or Yahoo!® address in their inbox, customers see your company name — and the more they see it, the more they'll remember it.

As the world's leading domain name registrar (and web hosting company) since 2005, we've helped millions of customers find success online with the right domain name (or names) — we can do the same for you. Call our award-winning service and support anytime, 24/7, at (480) 505-8877. Our friendly customer care consultants are happy to help.

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