Retail stores have long used loyalty and affinity programs to keep customers coming back. Customers earn points for shopping at a particular store, which they can use to save money on future purchases from that retailer. The reason these programs are so used by so many companies? They work. In a Nielsen survey of 29,000 people in 58 countries, 84% said they were more likely to visit retailers with reward programs.
If your business sells products or services that must be bought repeatedly (disposable razors or food, for example) and your margin is 10% or higher, a loyalty program might make sense for you. Promote it with a .club website that complements your primary website in look and feel.
Whatever your group – hobby, sports-related, professional, retail – you can appeal to the universal urge to belong with your own .club. It's short, memorable and meaningful.