What are website templates?

Website templates help individuals and business owners create an online presence without having to hire a web developer or webmaster. In other words, using a site template puts you — the website owner — in control. Templates provide a great option for people who are willing to spend some time getting their website online, but are not willing to shell out the thousands of dollars that a web developer might charge.

Two basic options – free or paid

If you've decided to use a web template to create your site, you'll find a lot of options to choose from. Your first decision will be related to your pocketbook. Are you willing to pay a (typically) small price for a website design or are you looking for completely free website templates? Each option comes with its own pros and cons.

Free website templates

Obviously, the main benefit of a free website template is the cost. You spend no money upfront. However, these web templates typically have more limitations than ones that might cost a small fee.

Free web templates are often harder to customize and often lack certain functionalities, such as online shopping carts. While these factors may not be a drawback for a personal website, it's not ideal for a business owner who wants to create a strong, branded image online or needs to sell products through their website.

On a similar note, free templates often look just like that — a free template. They lack the polished look of a professional design. Once again, this might be fine for some websites, but business owners will probably want to consider something else when establishing their company's online presence.

Website templates for a fee

If you decide to pay for your web template, you'll find that some places will sell them for a one-time, upfront fee, while others will charge you a small monthly fee.

Places that require a monthly fee typically give you access to a customer support team — a great benefit if you ever run into a problem or just want some help setting up your website.

Most paid templates provide you with designs that can easily be customized to reflect your style or brand, helping you to create a website you can be proud of.

Which one?

If price is your driving factor, going with a free website template might make the most sense for you.

If you want to create a professional-looking website, but can't afford to pay a high-end developer, you'll want to shell out a little bit of money for a paid website template and site building tool. A website builder platform will make customizing your site easier than a free template, which makes it a smart investment for many website owners.

Start creating

If you've been searching for a website template, check out GoDaddy's Website Builder. You'll find great features like the ability integrate social apps from Facebook, Twitter and YouTube, as well as business apps like PayPal.

For as low as $11.99/month, you get access to a variety of templates and the support of our award-winning customer service team. Make your website today with GoDaddy.


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