Clarify what you do - and why.
You’ve found success in the advertising world, and now you’re branching out on your own. Or maybe, you’ve decided to skip the traditional route of working at an ad agency and go directly to running your shop. Whatever your motivation for starting your own advertising website, there’s a few things you should consider.
First, let people know what you can do for them. List the type of advertising mediums you excel at creating:
Video and interactive media scripts
Additionally, give some thought as to why you’ve chosen to launch your advertising website. Are you looking for more freedom and the ability to work anytime, anywhere? Include that bit of information in an About section on your website to give potential customers a glimpse into what drives your business.
Decide on a domain name.
Once you’ve decided on the types of services your advertising website and business will offer, think about what you want to call your new venture. Before deciding on a name, look online to see if the corresponding .com is available. You could also consider other domain extensions, like .agency or .marketing. Consider some different options before settling down with your final choice.
Choose a website builder and a theme.
You’ve determined the focus of your business. You’ve chosen a name. The next step? Finding a good website builder to create your advertising website. If you’re not savvy with website design, no worries! Most website builders offer a variety of templates that you can easily customize for your business. Choose a website builder that allows you to easily update the content on your site and that provides a consistent viewing experience on all devices - desktop, mobile, tablets, etc.
Create client case studies.
An exciting advertising website can go a long way to impressing future clients. Show off your skills and expertise with samples of past advertising work. Create polished galleries for your work and include relevant descriptions to give the context of each project. Before a company chooses to work with you, they’ll want a glimpse at what they can expect.
Connect through social media.
These days, first impressions are often made online - but not just through websites. Reach your target client base on social media and create content meant to engage with them. Pick the social platform that best showcases your work:
YouTube for video clips
Instagram for print examples
Facebook for blog posts and engagement
Tumblr for long-form content and projects
Consider also creating a blog section on your site where you share your favorite examples of advertising work or provide advice to other advertisers trying to get started in the business.
Find your footing with SEO.
Ranking well in search engines like Google can be an important part of getting more traffic (and more potential clients) to your website. But to get good rankings, you need to have good search engine optimization (SEO) on your website. There are tools available that can help you implement SEO, but if you don’t feel comfortable doing it on your own, it might make sense to contract a reliable company to provide those services for you.
Keep the momentum going for your advertising website.
Getting your new website off the ground is just the first part of having a successful online presence. Check out the below resources to keep things moving forward with your new advertising website: