Coworkers collaborating on a white board about how to make a logo

How to make a business logo in 2024: Logo design tips

17 min read
Stacey Hartman

If you’re an entrepreneur and small business owner without professional design experience, it can be really intimidating to think about how to make your own logo. Where do you start? What tools do you need? How do you design your logo and make it look professional?

Even though your logo is just a small image, it has a huge impact.

There will come a point in your business life when you’re ready to hire this out to a pro, but if you’re just getting started or have a small budget, then learning how to make a custom logo yourself is well worth the effort.

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Disclaimer: Third-party logos, names, and marks are registered trademarks of their respective owners. All rights reserved.

1. Understand your business and define your brand’s identity

When getting started on the process of designing a logo for your business, a fundamental first step is to understand your brand and define your brand's identity. This means that you should think first about the core values, mission, and vision of your business, as well as identifying your target audience and the message you want to convey. 

A well-defined brand identity will help to provide a clearer direction for your logo design, ensuring that it accurately represents your business and resonates with your audience. So, before diving into the aesthetics of the logo, such as color or typography, invest time in solidifying the essence of your brand. This step is pivotal in making a logo that is a true reflection of your business.

2. Best practices for DIY logo design

Before we dig into actual design best practices, it’s essential to learn some logo design best practices. Here are a few important details to keep in mind when creating your own logo:

  • Make it legible but concise: Make sure that your logo is easy to remember while still communicating your brand’s identity.
  • Use a clear color palette: As a general rule, use a maximum of three colors, and make sure your logo also works in black and white.
  • Use one to two fonts: To keep your logo recognizable, it’s recommended that you only use one font – two fonts max.
  • Test different sizes: Your logo should look great both on a large sign and on a small business card.
  • Watch your balance and alignment: Make sure you are aligning portions of your design properly. If you’re using Photoshop, turn on the smart guides and use the Align Panel to help with this. You don’t want to guess about where the center is on your design, so utilize tools to help you.

Related: GoDaddy Studio — Create eye-catching imagery for your brand

Statement Of Work Brainstorm

It’s important to take 20 to 30 minutes before you get started and set a really solid foundation for how you want to make your logo. Ask yourself these questions:

  • What image are you trying to convey?
  • How can you represent your brand image, visually?
  • What parts of your name and tagline are essential?
  • Where will you be displaying your logo?

What image are you trying to convey?

When you sit down to pick a symbol that represents your company, you have to be very clear on what image you’re trying to put out into the world.

What’s your brand personality?

  • If you are in a more serious field like accounting or financial services, then a cartoon character doesn’t make sense.
  • If you sell children’s toys, however, then a cartoon character is a perfect fit.

Creating a custom logo is like choosing how to dress. You head to the office in your business casual clothing, not a clown costume … unless you’re a clown. Take a few moments to think about how your business would dress itself.

How can you represent your brand image, visually?

Now that you’re clear on the image you want to convey, think about what kind of visual best represents that.

If you run a yoga studio, then a lotus flower or bubbling brook might fit the bill for the relaxing feel you’re creating. If you’re a landscaper, maybe you want to use a leaf or a lawnmower in your design.

There’s no need to get too clever with this. Obvious works. And don’t feel like you have to reinvent the wheel, either. Take a look at what other businesses in your industry are using to visually represent their brands.

Inspiration is everywhere.

What parts of your name and tagline are essential?

Look closely at your business name. Is it really long plus an accompanying tagline — or is it short? Since logos aren’t just used on websites, you need to plan for occasions when the area it fits into are constrained. Like the pocket of a T-shirt, for example, or the back of a baseball cap.

Printed promotional materials have different needs from digital ones.

If your logo name is long, it’s essentially becoming a wide but short rectangle. What if you need it to fit into a square space?

Consider some variations of your design where the wording is stacked so it fits well into these applications.

You need to be super practical here. Is your logo going to be on a billboard? Or lapel pins? Or both?

Keep your logo as simple as possible so it’s recognizable from a distance or up close. Big or small.

And if wording needs to be included, make sure the font is readable at all sizes. Display fonts like fancy scripts are sometimes hard to read at small sizes.

4. Analyze your competitors and choose the type of logo you want

When you're preparing to create your logo, it's a good idea to look at the logos of other companies that are in the same business category as you. This can give you a sense of what styles are popular and what might resonate with your customers. 

However, it's important to remember that your logo needs to be unique to your company; you don't want to copy someone else's design. Instead, use what you learn from looking at other logos as inspiration to help you come up with your own original design. 

So now that you have some ideas on what you need from your logo design, you’ll need to decide on the type of logo that you want. The types of logos tend to fall into distinct buckets, so let’s take a look at a handful of the types of logos typically used.

  1. Brand mark
  2. Abstract logo
  3. Wordmarks
  4. Mascots
  5. Emblems/badge logo

Brand mark

A brand mark is a symbol meant to represent a brand. These typically include real-world objects meant to symbolize your brand or suggest your brand values or message. Apple’s logo is an example of a brand mark.

An abstract logo is a type of logo that uses geometric shapes, lines, and colors to represent a company or brand, instead of realistic or recognizable pictures. GoDaddy's logo would be considered an abstract logo.


Wordmarks are what they sound like — text-based logos. While sounding simple, the simplicity can often be more difficult to successfully execute, and tend to perform better for established brands whose name is instantly recognizable. Coca-Cola is an example of a wordmark.


A mascot logo features an illustrated character meant to represent a brand. Mascots can be a fun way to appeal to an audience, especially younger audiences, so think about your target audience if considering this logo. Pringles uses a mascot in their company logo.

Emblem logos combine both text and image in a crest-style design. These tend to be ornate and lean more traditional than modern. Starbucks uses an emblem logo.

When you decide to create a unique one-of-a-kind custom logo for yourself, but it’s simple and text-based, you’ll want to consider your font options. You can use a standard, free font, or you can use a paid font if you’re looking for a more unique option (Creative Market and Font Shop are a couple of great places to get affordable, custom fonts).

When choosing a font, whether you’re using a standard/free font or a paid font, you’ll want to first think about the type of font that fits your business. Consider what some of the below fonts convey:

  • Serif: Classic, refined, traditional.
  • Sans-Serif: Modern, clean, simple.
  • Slab serifs: Vintage, rustic.
  • Script: Refined, elegant.
  • Handwritten: Bespoke, custom, casual.
  • Display (includes fonts like a typewriter, novelty, etc.): Funky, unusual.

Once you’ve selected your font, it’s time to think about how you want to arrange your logo. If you put the pieces on different layers, you can move things around easily to see what looks best.

You can also experiment with altering the text itself. You could try:

  • Thin and thick versions of the font.
  • Bold or italic versions of the font.
  • Uppercase.
  • Lowercase.
  • Drop-shadows.
  • Outlines (called “stroke”).
  • Stacking words creatively.
  • Overlapping letters.
  • Staggering letters.
  • Spacing out the letters.
  • Pushing letters very close together.
  • Combining items so they share a common letter or line.

Start simple, then slowly introduce a new treatment if it feels like you need it to emphasize or de-emphasize certain words in your logo design.

An example of a company that’s leveraging the “Combining items so they share a common letter or line” method (last bullet from above) is CNN. The CNN logo has combined the two “Ns” together so they share a common line. Fonts aren’t designed to do this naturally, so you know it was an intentional decision.

Color is a powerful tool. Research has shown that people make a judgment about a product within 90 seconds and that between 62% and 90% of that assessment is based on color alone.

So, what does color tend to mean to viewers?

  • Red: Confidence, youth and power
  • Orange: Friendly, warm and energetic
  • Yellow: Happiness, optimism and warmth
  • Green: Peace, growth and health
  • Blue: Trust, security and stability
  • Purple: Luxurious, creative and wise
  • Black: Reliable, sophisticated and experienced
  • White: Simple, calm and clean

When choosing a color (or colors), keep in mind that most logos are three colors or less. There are always exceptions, but for the most part, brands tend to use fewer colors. This is even more true in recent years, with trends toward flat and minimalist design. Think about the logos you see on a regular basis — Twitter, Facebook, Pinterest, etc. They’re all a single color.

Playing with color in your logo is super fun, but something to factor into your choice is knowing that you’re sometimes going to be stuck with a grayscale version (typically for cost reasons — color is expensive).

You need your logo to stand on its own whether it’s in color or not.

Don’t let the color do all the heavy lifting. Make sure that you’ve nailed down your design first, then add color. The point is, you want a recognizable brand whether color is there or not.

how to make a logo example - example

Now that you’ve learned how to design a logo for your business, it’s time to test out your logo. Here are some ideas for what you’ll want to test your logo on:

  • Business cards
  • Stationery/invoices/receipts
  • Store signs/billboards
  • Favicon
  • Digital display (social media, website, mobile devices, POS terminals, etc)
  • T-shirts, hats, mugs, etc.

It’s important to design with multiple dimensions and sizes in mind. Using a vector-based image editing tool will help tremendously here, as it will keep your logo looking sharp at any size.

In addition to testing your logo on different product/content types, you’ll also want to test it on a variety of different colored backgrounds. Not every application for your logo will have a white background, so don’t build a logo contingent on that.

If you follow the above steps for how to create a logo, you’ll be off to a great start. But there are a few more tips that I want to share with you to ensure your success.

A great logo should be distinctive and unique, meaning that your business will stand out and isn't easily confused with other companies. It should also be appropriate, matching  what the business or brand does or stands for. 

Logos also need to look good in different sizes, from tiny app icons to big billboards, and they shouldn't be too complicated or detailed. And, a good logo should be versatile. This means it works well in different formats, like on a website, a t-shirt, or a business card, and it looks good in both color and black and white.

Be consistent

You’re going to use your logo across many marketing channels, probably in print as well as digitally. So take the time to show off your brand in a consistent manner, using the same messaging, style of imagery, fonts and colors.

This will inspire trust in your customers, and help with brand recognition.

If you get lax with this and start mixing in different colors or odd font treatments, it dilutes your brand and makes you look unprofessional. So keep it consistent.

Create a design that can evolve easily

Remember keeping things simple? This holds true for logo evolutions as well. If it’s too complex, it will be a pain to change later. So try to keep just a few important elements intact like the primary color and font. Then if you need to upgrade it later, it can be done with just a few small tweaks and the main identifying features remain intact.

Order some swag with your logo printed on it

There’s nothing that makes your new logo seem more real than custom-printed swag. Seeing your logo printed on bottles, notebooks, and t-shirts, makes you feel like a legitimate business.

So take a minute and order yourself some goodies.

And grab extras so you can hand them out around town. Giving clients, and potential clients a custom water bottle with your logo on it keeps it top of mind way better than yet another business card in their overstuffed wallet. I consider this the celebratory and most fun step of the logo design process.

Ready to create your custom logo design?

Now that we’ve walked through the steps for designing a simple custom logo, I hope it seems more approachable and accessible. If you want to DIY your custom logo design, you can follow these steps and walk away with a well-planned logo that works beautifully for multiple platforms and uses.  

Check out how easy it can be to create your own logo using GoDaddy Studio:

It’s no secret that eye-catching visual content is non-negotiable in the social media marketplace. But getting your brand to stand out from the crowd isn’t easy, and not everybody can afford a professional designer to make that happen. 

GoDaddy Studio exists to solve this problem, making it quick and easy to create stunning visual content — on web or mobile, for online or print. Think of it as your brand’s own design studio, and you’re the creative director. 

The secret to GoDaddy Studio’s ease of use is an enormous, ever-growing collection of professionally designed and curated templates. 

Simply pick a template best suited to your need, including logos, and customize it with your own copy, images, and colors — all at the tap of a button. Create a fresh, professional design in minutes, not hours. 

But if you go through the tutorial and still feel unsure, don’t be shy about hiring a designer.

Many people are nervous about talking with designers. They don’t know how designers work … it all seems to come together as if by magic. And there’s usually some worry about cost. But you can absolutely find an affordable solution and approachable, helpful designers to guide you. We recommend GoDaddy’s Logo Design Service as a great place to start if you are considering hiring a professional designer.

What is a logo and why is it important to have one?

A logo is a graphic symbol that serves as the visual identity of a brand or business. A good logo should facilitate customer recognition of a brand, differentiate the brand from competitors and communicate the values of the brand. A logo serves as the foundation of your brand's identity, making it an important aspect of your business that should not be overlooked.

Here’s a quick overview of what makes a good business logo:

  • Your logo is memorable and unique.
  • The design of your logo is balanced.
  • The type of logo you’ve created fits your business.
  • You can use your logo in a variety of formats.
  • The colors used in your logo are appropriate.
  • Your logo is future-proof for business expansion.

How can I create my own logo for free?

One way to create your own logo for free is by using a free logo maker, such as GoDaddy Logo Maker. With a free logo maker, you can make your logo from scratch and customize it to your liking. You can play around with different fonts, colors, shapes, and even icons. Once you're happy with your design, you can download your new logo for free. 

Where to find logo templates?

GoDaddy’s free logo designer tool includes 100s of free logo templates that you can use to inspire your logo design. Simply search for “logo” inside of the GoDaddy Logo Maker tool to view all of the available logo templates.

There isn’t a standard size for a logo; however, you will need to consider where you’ll be using your logo and base your sizing decisions appropriately. From a favicon to billboards, your logo should be flexible.

For a full breakdown on image size requirements on various platforms, check out our ultimate guide to social media image sizes.

How can I make my logo stand out?

There are a few options that you have if you need a boost to get your logo from good to great:

  1. Purchase premium graphics. If art isn’t your strong suit, consider buying graphics. Websites like Creative Market are excellent places to do this.
  2. Use a premium font. Standard fonts can feel a bit stale, so if you’re having issues finding a free font that fits your business, a premium font might be the perfect solution.
  3. Try creating a border. If you want your custom logo design to be more interesting and feel more contained, you can use a border, background or shape, around it.

Make sure that whatever design tool you end up choosing can create crisp designs and has the ability to save transparent .png files. And if the tool also gives you the ability to use high-quality fonts you’ve purchased, that’s even better.