Get started with a domain name.
Whether you’re an orthodontist, endodontist, or dentist, showcase your profession with a unique dental website.
As you get started, there are a few things you need to consider. To ensure your website is organized, clean and focused, you’ll want to take some time to figure out the purpose of your site. Are you hoping to promote your dental practice? Or are you trying to compare local dentists? Maybe you want to advertise dental software you’ve created. Whatever it is, take some time to think about the goal of your site.
Once you’ve narrowed your focus, you’ll need to pick a domain name. If you’re using your site to promote your practice, the name of your website should incorporate the name of your practice. Doing so enables patients to find it faster. For those looking to use their site for other reasons, consider doing a few Google searches to help you come up with a name that’s catchy and reflects your purpose. In addition to a traditional .com, feel free to explore newer domain extensions, like .dental or .dentist for your new website.
With your purpose figured out and a domain name picked out and registered, you’re ready to start building.
Find the right website builder.
After choosing a domain name, you’ll want to research the different website builders that are available to help create a dental website. Check out the different templates that are available to see which layout and design elements you prefer. Read reviews to find out if it’s easy to update and change content and photos with a particular website builder. You’ll also want to make sure that the website builder allows you to add features, such as appointment scheduling or patient bill pay, that you want on your website. If it doesn’t advertise or offer those features, then move on to one that does.
Connect through content.
Once you have chosen the template for your website, you need to flesh it out with good content that informs visitors about you, your practice, the services you offer, etc. You should check out other dental website to get an idea of content that you like or don’t like, but don’t try to save time by just copying what you like and putting it on your own site. By taking the time to create content unique to you and your dental practice, you’ll reap the rewards down the line.
Choosing a dentist is a decision most people don’t take lightly. Patients may do extensive research into the doctors and services at a dental practice before making a decision. Help your patients feel more comfortable about choosing you by creating an About page. This page should include the goals and mission of your dental practice, and your unique approach to dentistry. Featuring this information will help visitors determine if your services or product is right for them.
Introduce your staff.
Where would you be without your amazing staff? Give them the recognition they deserve on your dental website. Creating a page or section on your site that introduces visitors to your employees will help them get to know your business or practice better. Be sure to include information such as their experience, education and how long they’ve been with your company. Posting fun-facts about your employees, such as their hobbies or favorite color, is also something you might want to consider.
List your services.
Before people make an appointment with you, they need to know that you provide the services they need. Including a page on your dental website that lists the kinds of services you offer will help visitors determine if you’re the right fit for them. If you’re promoting your practice, let patients know you provide cleanings, root canals, cosmetic dentistry or oral surgery. For other dental businesses, give visitors as much information as possible about what you offer.
You should also consider creating a separate page where you go into more detail about each of the services or products your office offers. Be sure to include as much information as possible so visitors can find answers to their questions.
Blog about your success and the latest news.
Help potential patients and future clients see just how amazing your business or practice is. Add a blog to your website and feature stories about how a simple surgery transformed someone’s smile or how your hygienists eased the fears of someone who typically fears going to the dentist.
You can also use the blog to share events with your patients and clients on your website. Consider posting pictures of your company party or an introduction of your newest dental assistant. Whatever’s going on with your business or practice, your blog is the perfect place to keep patients up-to-date.
You can also include a gallery that showcases the before and after pictures of some of your most difficult treatments. Showing people how you treated a particularly challenging case of dental decay or whitened someone’s severely yellow teeth will help them realize what you can do.
And don’t forget about customer testimonials. Posting customer quotes that describe how pleased people are with your services are sure to increase your site’s credibility and help people feel more comfortable with you.
Include appointment scheduling.
Give your patients or clients a way to make an appointment with you on your dental website. Create a page on your site that allows people to schedule a visit for a cleaning or a consultation. You’ll want to ensure that this information is prominent on your homepage or navigation, so visitors don’t have to search for it.
Let patients pay bills online.
Many people prefer to pay their bills online, so give them the ability to do so on your website. Creating a page that allows patients to pay their balance just by entering their information is something that people will appreciate. Even if you use a third-party processing system (for security reasons), make sure you still link to it from your website and make it as easy as possible for patients to pay their bills online.
You should also consider including payment information on this page. Letting visitors know about payment plans and whether or not you accept checks ensures they don’t encounter any roadblocks when making a payment.
Make it easy to contact you.
People are bound to have questions about your dental practice or business. Give them an easy way to get in touch with you by including your contact information and a contact form on your site. Post your office’s primary phone number and email address as well as your social media information. Make sure that someone at your office regularly checks and answers any questions submitted through your contact form, email, or social media accounts.
Don’t forget to include your office hours and location. Including a Google map with directions to your office, as well as your hours of operation, are details that first-time visitors and patients will appreciate.
Take the next step with your dental website.
Once you’ve launched your dental website, there are still more things you can do to keep it up-to-date. Check out the below articles to find out more things you can do to help your new website grow: