Season 1 of Made in America

Making it happen in Memphis.

Memphis soul goes deeper than its iconic sound. It ignites the passion and purpose that
drives entrepreneurs like Consuelo Rosales and Sequoia Ferguson to create a better life
and a brighter future for their families.

Entrepreneur

Sequoia Ferguson

That’s So You Boutique

"I'm only going in one direction, and it's forward."

Sequoia was a mother at 16, but refused to shelve her dreams. After putting herself through college, she wrote a business plan and opened a brick-and-mortar shop at 26. Since then, she’s closed her storefront to keep her business alive. This season follows her as she pivots her business to a mobile pop-up boutique.

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Fact

In the last five years, the number of women-owned businesses climbed 21%.

– The State of Women-Owned Businesses

Entrepreneur

Consuelo Rosales

"One day I decided to start a business, and when I got my first client, I knew I could do it by myself."

Before she could leave an abusive relationship, Consuelo needed a steady income to secure her independence. Inspiration came from an unlikely place — the founding of KFC. “If [Colonel Sanders] could sell chicken door to door, which is much more complicated, I can sell cleaning services, which is much easier.” In Season 1, she faces new challenges as she moves her business into more lucrative markets.

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