Choosing the best products to sell online is one of the most important steps in building a successful ecommerce business. But with a plethora of options across an endless amount of industries, how do you decide which ones to sell? This guide will discuss why launching an online store can be a lucrative move, what are the most trending products to sell online, and how you can gain a competitive edge over other web stores.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation.
Why should you launch an ecommerce business?
Online stores offer entrepreneurs a chance to build a brand with relatively low barriers to entry. Unlike a brick-and-mortar store that requires rent, permits, and licenses (and can take months to launch), you can begin selling online in less than 30 days from your home office. All you need to do to launch an ecommerce storefront is:
- Choose the product(s) you want to sell.
- Buy a domain and set up web hosting for your ecommerce store – explore now the GoDaddy bundles!
- Create your ecommerce website.
- Set up an online payment provider and fulfillment.
- Add content and market your brand.
Of course, the amount of work needed to find the best online store builder and launch an ecommerce store will depend on many things, but it is generally much easier to launch an online store than a physical business.
The flexibility of web stores is also enticing to many entrepreneurs. You can reach a much larger audience online than with a brick-and-mortar location. This means you can grow your sales exponentially faster than you could with a physical location. You can also sell products 24/7/365, which is not a viable option offline. This versatility and opportunity make ecommerce a great industry in which to build your business. If you follow our step-by-step guide you will see that making your own online store is not as hard as it seems.
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Best trending products to sell online in 2024
There is no definitive list of the best products to sell online. As long as you have a stable demand and means to manufacture and distribute, any product can drive success. With that in mind, we found some popular products to sell on the internet, and why you should consider them for your ecommerce site.
With the help of Google Trends and Google Keyword Planner, we were able to get a pretty clear look at what the trending products are to sell this year based on YoY growth and search volume from May 2023 to May 2024. We also took a look at the interest over time for the past five years which you can view in the Google Trends graphs below.
In order of global search growth, here are several items you might want to consider putting in your online store:
1. Mushroom coffee
Global Search Growth: 163.16% (YoY)
Price range: $16 to $100+
Monthly Search Volume: 201k
Suppliers: Alibaba, FairTrade, Amazon
What is it?
A blend of regular coffee and powdered medicinal mushrooms (and sometimes no coffee at all!) claimed to offer health benefits. These benefits may include improved focus, immune support, and reduced stress, depending on the type of mushroom used.
2. Bakuchiol serum
Global Search Growth: 100% (YoY)
Price range: $12 to $64
Monthly Search Volume: 49.5K
Suppliers: Ulta Beauty, Lady Burd, Indigo
What is it?
A skincare product containing bakuchiol, a plant-derived ingredient that mimics the anti-aging effects of retinol without irritation. Bakuchiol serums can help reduce the appearance of fine lines, wrinkles, and hyperpigmentation, while being gentler on sensitive skin.
3. Mucin serum
Global Search Growth: 91.67% (YoY)
Price range: $25 to $500+
Monthly Search Volume: 880
Suppliers: Amazon, Alibaba, Indigo
What is it?
A skincare product containing snail mucin (secretion), which is known for its hydrating and anti-aging properties. Snail mucin is rich in nutrients like hyaluronic acid, glycolic acid, and antimicrobial peptides, which can help moisturize, soothe, and protect the skin.
4. Rice water shampoo
Global Search Growth: 84.91% (YoY)
Price range: $10 to $57
Monthly Search Volume: 14.8K
Suppliers: AliExpress, Sephora, Amazon
What is it?
A hair care product that contains rice water, which is believed to strengthen and nourish hair due to its vitamins, minerals, and amino acids. Rice water shampoos can help improve hair elasticity, reduce breakage, and promote a healthy scalp.
5. Pickleball paddles
Global Search Growth: 64.29% (YoY)
Price range: $20 to $150+
Monthly Search Volume: 201K
Suppliers: Home Depot, Dick’s Sporting Goods, Walmart
What is it?
Pickleball is all the rage these days, as it’s easier to learn than tennis and makes a more efficient use of space than tennis courts. Pickleball paddles are affordable to start, with more expensive options for seasoned players.
6. Flexible garden hose
Global Search Growth: 55.26% (YoY)
Price range: $29 to $80+
Monthly Search Volume: 5.4K
Suppliers: Amazon, Home Depot, Walmart
What is it?
A lightweight, kink-resistant hose made from flexible materials like rubber or silicone, making it easy to maneuver and store. These hoses are often more durable than traditional hoses and can withstand higher water pressure, making them a convenient choice for gardening and outdoor cleaning tasks.
7. Weighted sleep sack
Global Search Growth: 53.85% (YoY)
Price range: $39.99 to $89
Monthly Search Volume: 18.1K
Suppliers: Faire, Amazon, Target
What is it?
A wearable blanket designed for infants, with added weight to provide a sense of security and promote better sleep. The weight is evenly distributed to mimic the feeling of being held, which can help soothe babies and reduce their startle reflex.
8. Padel racket
Global Search Growth: 52.31% (YoY)
Price range: $35 to $300+
Monthly Search Volume: 135K
Suppliers: Home Depot, Dick’s Sporting Goods, Walmart
What is it?
A solid-faced racket used in the sport of padel, which is similar to tennis but played on a smaller, enclosed court. Padel rackets are typically made from lightweight materials and have a perforated design for improved aerodynamics.
9. Bamboo pajamas
Global Search Growth: 45.24% (YoY)
Price range: $16 to $80
Monthly Search Volume: 27.1K
Suppliers: Alibaba, Amazon, Blossom Baby
What is it?
Sleepwear made from bamboo fabric, known for its softness, breathability, and moisture-wicking properties. Bamboo pajamas are often eco-friendly and hypoallergenic, providing a comfortable and sustainable option for sleepwear.
10. Denim pants
Global Search Growth: 42.86% (YoY)
Price range: $25 to $500+
Monthly Search Volume: 40.5K
Suppliers: SHEIN, Levi’s, Guess
What is it?
These rugged pants for men or women have been a mainstay for more than a century and are now seeing a surge in popularity. They’re available in a huge range of styles and colors (not to mention price points), making them a must-have for apparel retailers.
11. Gaming earbuds
Global Search Growth: 37.5% (YoY)
Price range: $10 to $250+
Monthly Search Volume: 40.5K
Suppliers: Amazon, Best Buy, Walmart
What is it?
In-ear headphones designed for gaming, often with features like low latency, noise cancellation, and a built-in microphone. They provide immersive audio and clear communication, enhancing the gaming experience without the bulk of traditional gaming headsets.
12. Hair wax stick
Global Search Growth: 33.33% (YoY)
Price range: $6.97 to $20
Monthly Search Volume: 90.5K
Suppliers: Amazon, Ulta Beauty, Walmart
What is it?
A hair styling product in a portable stick format, used to define, shape, and add texture to hair. It often provides a medium to strong hold and a matte finish, making it ideal for creating various hairstyles on the go.
13. Mini dresses
Global Search Growth: 32.43% (YoY)
Price range: $15 to $99
Monthly Search Volume: 246K
Suppliers: SHEIN, AliExpress, Walmart
What is it?
Short, above-the-knee dresses that are often form-fitting and suitable for various occasions. They can be made from different materials and feature various necklines, sleeves, and design elements.
14. Matcha
Global Search Growth: 29.73% (YoY)
Price range: $6.97 to $50
Monthly Search Volume: 1,500,000
Suppliers: Amazon, Target, Walmart
What is it?
A finely ground powder made from specially grown and processed green tea leaves, often used to make tea or as an ingredient in food and beverages. Matcha is known for its vibrant green color, unique flavor, and potential health benefits.
15. Mini fridge
Global Search Growth: 25.71% (YoY)
Price range: $39 to $350+
Monthly Search Volume: 823K
Suppliers: Amazon, Lowe's, Walmart
What is it?
A small refrigerator designed for use in a bedroom or office, often used to store snacks, drinks, or beauty products. These compact fridges provide easy access to cold items without the need to leave the room, making them a convenient addition to any bedroom or dorm room.
16. Power banks
Global Search Growth: 24% (YoY)
Price range: $10 to $1,000+
Monthly Search Volume: 1,500,000
Suppliers: Lenovo, Jackery, Ecoflow
What is it?
With units capable of powering everything from cell phone recharges to full-size appliances, the popularity of power banks reflects today’s remote-first, on-the-go culture. You could specialize in smaller units for personal devices or “van life” applications for off-grid living.
17. Wearable devices
Global Search Growth: 21.88% (YoY)
Price range: $20 to $1250+
Monthly Search Volume: 9.9K
Suppliers: Amazon, Best Buy, NewEgg
What is it?
Electronic devices designed to be worn on the body, such as smartwatches, fitness trackers, and smart glasses, which offer various features and functionalities. These devices can track physical activity, monitor health metrics, provide notifications, and even offer virtual or augmented reality experiences.
18. Air purifiers
Global Search Growth: 19.57% (YoY)
Price range: $49 to $2,000+
Monthly Search Volume: 673K
Suppliers: Amazon, Uline, Walmart
What is it?
Devices that remove contaminants from the air to improve indoor air quality. They can filter out pollutants, allergens, and other harmful particles, making the air cleaner and healthier to breathe.
19. Neck massager
Global Search Growth: 19.35% (YoY)
Price range: $49.97 to $199
Monthly Search Volume: 90.5K
Suppliers: Alibaba, Amazon, Walmart
What is it?
A device designed to provide targeted massage therapy to the neck and shoulder area for relaxation and pain relief. These massagers often use techniques like vibration, heat, or shiatsu to alleviate tension and promote circulation.
20. Athleisure
Global Search Growth: 16.13% (YoY)
Price range: $25 to $150 per piece
Monthly Search Volume: 27.1K
Suppliers: AliExpress, SHEIN, Amazon
What is it?
A fashion trend that combines athletic and leisure wear, designed for both exercise and everyday casual wear. Athleisure clothing is typically made from comfortable, stretchy materials and can include items like leggings, yoga pants, sweatshirts, and sneakers.
Trending products from the previous year (that are still trending)
Here are some of the products that were trending last year that are still trending, as well as up-and-coming products (between May 2023 and May 2024). These are great product types to consider since they’ve had staying power and continue to trend:
- Athleisure - 16.13%
- Socks - 15.56%
- Press-on nails - 12.70%
- Phone cases - 11.29%
- Auto accessories - 10.98%
- Vitamins and supplements - 10.96%
- Wine fridges - 10.71%
- Doormats - 7.58%
- Bedsheets - 7.25%
- Bookends - 7.25%
- Underwear - 8.57%
- Car chargers - 6.76%
- Back cushion - 6.59%
- Temporary tattoos - 6.15%
- Baby carriers - 5.80%
- Wireless phone chargers - 5.56%
- Car cams - 4.17%
- Scalp massager - 4.08%
- Nail polish - 2.41%
- Lash shampoo - 1.49%
If nothing else, this list tells us that it’s a good idea to keep an eye on what’s trending with shoppers because you never know what’s going to take off.
Pro tip: Don’t sleep on seasonal trending products!
It’s also worth noting that sometimes trending products change based on the time of year. Case in point - there wasn’t any significant YoY growth in products like water shoes, sweaters, cat beds, candles, blankets, and beet gummies. Instead, there was a steady stream of search volume for shoppers seeking them all year.
However, they had significant spikes in traffic at certain points in the year.
For example, candles, sweaters, and blankets had a healthy spike in interest during December - likely due to people searching for holiday gifts. Water shoes on the other hand had a spike in the summer - likely due to an increased interest in water activities to beat the heat.
What are the products that are no longer trending in 2024?
The following list comprises previously trending products that have experienced a decline in global interest over the past year, as indicated by Google Trends data. The figures provided represent the change in search volume from May 1, 2023, to May 1, 2024, highlighting the waning popularity of these once-trending items.
Again, we’ve also included the Google Trends graphs for each of these products displaying their interest over the past five years. You may decide that even though they are on the decline in terms of popularity right now, you want to push to sell these products anyway. After all, it’s your shop and if you can figure out how to drum up interest, we say do what works best for you.
1. Shapewear
Global Search Growth: -3.0% (YoY)
Monthly Search Volume: 301K
What is it?
Tight-fitting undergarments designed to temporarily shape and smooth the wearer's figure. They can be worn under clothing to create a more streamlined and flattering silhouette.
2. Dog harnesses
Global Search Growth: -3.45% (YoY)
Monthly Search Volume: 27.1K
What is it?
A wearable device designed to provide a safe and comfortable way to walk and control a dog, distributing pressure evenly across the chest and shoulders. Dog harnesses come in various sizes, styles, and materials to suit different breeds and needs, and can be especially helpful for dogs that pull on the leash or have respiratory issues.
3. Pet beds
Global Search Growth: -6.35% (YoY)
Monthly Search Volume: 33.1K
What is it?
Many fur parents want to give their fur babies somewhere warm and cozy to sleep. Pet beds can be basic or affordable, or use high-end materials and designs for your most discerning customers — a product that offers a lot of flexibility with widespread appeal.
4. Claw clips
Global Search Growth: -7.94% (YoY)
Monthly Search Volume: 165K
What is it?
Claw clips make it easier to manage long hair, letting users quickly clip up their hair and go. Claw clips come in a variety of colors and materials, and make an excellent cross-sell opportunity for beauty retailers. Though they had a healthy surge in interest for a while, it seems they are now back on the decline.
5. Cleaning gel
Global Search Growth: -11.84%
Monthly Search Volume: 14.8k
What is it?
Push cleaning gel into hard-to-reach spaces — like AC vents or between car interior panels — and then pull it out to remove dust and gunk. Cleaning gel is essential for detailing cars, as well as cleaning electronic devices.
6. Bluetooth headphones
Global Search Growth: -13.85% (YoY)
Monthly Search Volume: 450K
What is it?
Wireless headphones that connect to devices via Bluetooth technology for audio listening. They offer the convenience of cordless use and are available in various styles, such as over-ear, on-ear, and in-ear.
7. Nail extensions
Global Search Growth: -13.92% (YoY)
Monthly Search Volume: 201K
What is it?
Artificial nail enhancements applied over natural nails to add length, strength, and style. They can be made from materials like acrylic, gel, or fiberglass and come in various shapes and designs.
8. Pet accessories
Global Search Growth: -14.29% (YoY)
Monthly Search Volume: 12.1K
What is it?
Items designed for pets, such as collars, leashes, toys, and bedding, to ensure their comfort, safety, and enjoyment. These accessories can help pet owners provide their furry friends with a better quality of life and strengthen the bond between pet and owner.
9. Cargo pants
Global Search Growth: -16.67% (YoY)
Monthly Search Volume: 1,220,000
What is it?
Inspired by military-issue fatigues, cargo pants are casual wear that feature large hip pockets and a loose fit. They’re usually very durable, but comfortable at the same time. Cargo pants are popular with both men and women.
10. Phone accessories
Global Search Growth: -19.61% (YoY)
Monthly Search Volume: 4.4K
What is it?
Items designed to enhance the functionality, protection, or appearance of a smartphone, such as cases, screen protectors, and chargers. These accessories can help personalize a device, extend its lifespan, or improve its usability.
11. Custom mouse pads
Global Search Growth: -40% (YoY)
Monthly Search Volume: 33.1K
What is it?
With the sheer number of people using desktop computers, custom mouse pads have quite a bit of appeal. Create and apply your own custom designs or take it further by crafting mouse pads for specific uses, like gaming.
Wrapping up — Trending niches of 2024
Building a successful ecommerce store depends heavily on your product selection. Use the insights from this article as a starting point for finding the best products to sell online. As a reminder, here are some of the trending niches for 2024:
- Athletic equipment
- Self-care tools
- Skincare
- Haircare
- Pet products
- Clothing
- Caffeine
- Portable electronics
Remember that passion and belief in your products are crucial to success. Choose items that align with your values and interests.
With platforms like GoDaddy Online Store, setting up your online shop is a breeze. Your success story starts here. Embrace the trending niches of 2024 and create an online store that stands out from the competition.
Are you ready to start selling online? Check out the video below and see how simple it is with GoDaddy Online Store, and take the first step toward turning your product ideas into a profitable venture:
Popular products to sell online FAQ
How will the product be manufactured?
If you intend to make them yourself, you will need to think about the steps required to acquire raw materials. Maybe you plan to use a manufacturer — if that’s the case, you should look to negotiate production based on scale. A way to avoid manufacturing altogether is by reselling goods, which requires partnering with other brands and manufacturers.
Who is going to purchase your product?
Some products target a large audience, but you can segment that audience with specific marketing messages. Other products operate within a niche industry that has a limited customer base. Successful ecommerce businesses can be found in both large industries and niche ones. The important thing to note is that they have found a way to effectively communicate their value proposition to their targeted consumers.
Is the product marketable?
Onsite and offsite SEO are two important strategies to include in your plan for marketing products online. Most ecommerce businesses do not take the time to write unique and compelling product descriptions for their online products. Moreover, they are not promoting their products on social media or building a diversified link portfolio for their pages. However, executing these two steps can drastically improve the organic rankings of product pages for relevant search terms.
What products are in high demand right now?
It’s important to understand that demand can shift on almost a daily basis, given the amount of content online from news and influencers. However, some products that may be in high demand right now include:
- Air purifiers
- Weighted blankets
- Pickleball paddles
- Athleisure clothing
- Rice water shampoo
Again, it's important to note that consumer demand can vary greatly depending on location, season, and current events.
How can I find trending products?
There are lots of ways you can identify trending products. Here are just a few of them:
- You can start by exploring what people are searching for online. Google Trends is a free tool that shows the popularity of search terms over time. You can compare multiple terms, filter by location, and view related topics and queries to spot products with rising search interest.
Alternatively, keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs provide data on search volume and trends for specific keywords.
- ECommerce platforms offer valuable insights into current best-sellers too. Amazon updates its list of top-selling products hourly across various categories. Tools like Jungle Scout can help you analyze product demand and competition on Amazon. Similarly, eBay's Explore tool highlights trending items based on recent sales data, providing information on sell-through rates and average prices.
Another place you can look is Etsy. Known for handmade and vintage goods, the platform releases regular trend reports showcasing top search keywords, emerging product trends, and popular items across multiple niches.
- Look on social media. It is a goldmine for spotting emerging trends. Monitor popular hashtags, trending topics, and influencer posts on platforms like Instagram, TikTok, and Pinterest. Look for recurring product mentions and high engagement rates on product-related content to gauge consumer interest.
- Use trend spotting websites such as Trend Hunter, Springwise, and PSFK. These platforms curate innovative product ideas and emerging consumer trends, and can help generate product inspiration and identify potential market opportunities.
- Finally, read industry reports from market research firms like eMarketer, Mintel, and NPD Group. These reports offer in-depth insights into consumer buying habits and product trends. Although these reports can be costly, they provide valuable information on market demand and future growth potential.
What is the most bought item ever?
According to multiple sources, the highest-selling product of all time is Sony Playstation consoles. Sony has collectively sold more than 520 million consoles between PlayStation 1-5. And, believe it or not, people are still seeking to purchase PlayStation consoles 1, 2, 3, and 4 on sites like eBay as well!
