5 keys to building a successful reseller business 

Howdy partner

Editor’s Note: A few weeks ago, Ricky Cain shared his strategy for building a successful reseller business with our reseller community(If you haven’t joined yet, please do! It’s a great way to keep up with the latest reseller program news and share with other resellers). We were so impressed by his approach, focused on providing a value-added service and engaging with his local community, we asked him to write a post detailing his strategy. 

CainTechServices began when I bought my first two domains with GoDaddy in 2005, Ricky1146.com and Caintechservices.com, while attending college at ITT Tech. By 2009, I created a reseller account to support CainTech Services. The first year, I had zero sales. In 2010, I had three sales. It wasn’t until 2011 that my reseller business became profitable and I figured out how to really grow. Now, CainTech Services has 30 clients and nearly 100 domains under management!

How did I accomplish this?

1. Specialize

To start, I built up my skill set, focusing on building websites with CMS platforms like Drupal® and WordPress®. This made it easy and fast for me to build professional sites for my clients.

2. Network

Second, I chose to affiliate CainTech Services with local groups to gain visibility in my community. For a while, this doubled my monthly business.

3. Communicate value

With these skills in hand, I began approaching friends, family, and other community orgs (local business groups, etc.) to show them the value and simplicity of owning a website.

4. Showcase simplicity and control

My conversations focused on how I could build the website for them and give them control upon completion. I assured them that updating a WordPress site could be as simple as writing an email. I found this framing works well with groups and individuals who are afraid of the complexity of going online. To assuage any last fears, I even offered a money-back policy if a client was unhappy with my services.

5. Avoid sales pitches

Instead, I opt for working relationships with groups that I believe in, who may have a genuine interest in my services. My philosophy is that my work speaks for itself, and I’d prefer to work with groups that improve the community where I live.

Since 2012, I’ve used this approach to dramatically grow my business. CainTech Services is an active member in local and regional associations. I now have a diverse portfolio of clients ranging from a national park to substance abuse centers, Women Empowering Women Inc. (Paula’s House), and dozens of other small businesses in Monroe County.

I’ve had a lot of success with this strategy and would recommend this approach to other resellers looking to differentiate and grow!

Ricky Cain
Ricky has many aspirations in life. If it isn't news, or politics! It's defiantly technology & travel, with a dose of linguistics to smooth it over. Currently, he is working on CainTech Services LLC & Cainsphotography When there is nothing to do, and no one needs him. You will find him in the Baltics, Eastern Europe or Russia going where no man has gone before!