ProBlogger founder Darren Rowse talks business blogging [video]

3 min read
Kate Volman

Are you blogging for your business, but not getting results? Don’t worry. There’s hope for you yet. Before you give up, check out my interview with Darren Rowse, founder of ProBlogger. Since 2004 ProBlogger has been the home for bloggers committed to growing their blogs and making a living doing it.

ProBlogger Darren Rowse

Darren started blogging all the way back in 2002 and by 2004 he had turned it into a full-time career. “I blogged on a personal blog for those first two years and then just gradually started to experiment and play around with the monetization strategies that were just emerging at that time.”

Since then, Darren has definitely made a name for himself in the content and digital marketing space. He speaks all over the world sharing proven strategies to build a business through blogging. He is the co-author of ProBlogger the Book: Secrets to Blogging Your Way to a Six Figure Income, which has been updated three times in order to provide the latest trends for his readers.

I had the pleasure of meeting Darren last year at Hubspot’s Inbound conference (picture below including Michael Stelzner, who I’ve also had the opportunity to interview). Besides being one of the nicest guys you’ll ever meet, Darren clearly has a passion for helping other people succeed in business. And, to throw in a fun fact that has nothing to do with blogging, Darren lives in Australia and this was my very first International interview.

ProBlogger Darren Rowse Michael Stelzner Kate Volman

Q&A with ProBlogger founder Darren Rowse

“At a base level you need to be creating useful content that’s in some way changing the lives of your readers.” ~ Darren Rowse, ProBlogger

OK, back on topic.

I had such a great time chatting with Darren about blogging. In addition to sharing how to decide what to blog about and the three steps he uses to create an awesome blog post, we discussed:

  • How to create your first 20 (or in his case 200) pieces of content.
  • The biggest mistakes businesses make when blogging.
  • Strategies to get more traffic to your blog.
  • Five apps/tools he uses every day to manage and run his business.

This interview is full of strategies and tips to help you become a better blogger and get found online. And the best part is, after you watch it, you can continue to learn more simply by checking out the ProBlogger website and subscribing to Darren’s amazing podcast.

I would love to hear what you liked best about the conversation. And even better, tell me one strategy you are going to start implementing in your business to improve your business blog. Share your thoughts in the comments below or with me on Twitter @KateVolman or Facebook.